Winner Wednesday: A Private Accountability Group For Entrepreneurs.

Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them. You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far. Steve Jobs.

Is this you?…

  • You’re an Entrepreneur building a small company.
  • You work alone, or with a small team, but you feel isolated.
  • You’re a self starter, but some days that can be hard work!
  • You’re pushing yourself hard, to grow, to overcome your fears, to deal with rejection and criticism, to master your craft, to be a leader in your space.
  • You want to connect with people who understand the unique struggles of Entrepreneurial life and who are on the same journey.
  • You want to find a little support and accountability. And you’re willing to give a little of the same back in return.
  • You want to do this is a safe, private place but you don’t believe in paying for “mastermind groups”.

If that sounds like you then I’d like to invite you to apply for a new small accountability group I’m starting called Winner Wednesday :).

Sharing your goals and achievements with your peers every Wednesday

The basic premise of the group is this – every Wednesday you announce to the group your goal or goals for the next 7 days. The focus of the group is stretch goals. The ones which are just outside your comfort zone, but within the realm of what you believe is possible.

Making that hard phone call. Publishing that controversial post. Doing that public talk.

There’s no judging. No competing. Just support and encouragement. Honest talk and accountability.

Once you’ve stated your goal it’s up to you go do the work. Knowing only that you’re going to report back the following Wednesday to the group, whether you were successful or not.

If you successfully complete your goal – Winner! You can bask in the appreciation of your peers for facing the fear and doing it anyway.

If you don’t. Well, you’ll probably learn something in the process of explaining what went wrong.

Frequently Asked Questions

Is this only for Entrepreneurs? Yes.

How do you define Entrepreneur? You’re making something or you have a service that you have to sell yourself. If you’re trying to build an audience, a list, a market, awareness for your unique value, then jump on board.

If you have a boss that tells you what to do and when to do it, this isn’t for you. If you’re a freelancer who just works for one client this isn’t for you. If you just like to make stuff but you try to have other people do the selling bit for you, this isn’t for you.

Where will it take place? A private Google+ group.

What will be required of me? This isn’t a group for lurkers. It’s a group for people who want to connect and cheer each other on. Whilst you might not have a new goal to pursue every single week, ongoing membership will depend upon your participation and general support of other members every Wednesday.

Other than that, you can choose to share your goals and your results, as often as you find motivating. Think of it this way, how often do you procrastinate when faced with one of the everyday challenges of entrepreneurial life? How often do you end up being sucked down the Buzzfeed whirlpool on Facebook? Don’t you wish you had somewhere more useful to go, shake it off, get a quick boost from people who understand you, and then jump back into your mission?

How much will it cost? There’s no charge. This is just likeminded people connecting through the shared passion and struggles of entrepreneurship in a safe environment.

Are there any rules? Be honest, be kind, be supportive. That’s all.

How many people will be in the group? I don’t know at this stage, but likely pretty small. How cool would it be to have a handful of people who completely understand the struggles and challenges you go through on a weekly basis?

How do I join?

Step 1) Get yourself a Google+ account. https://plus.google.com/ (Takes 5 minutes) If you have a gmail email address you probably already have one. Make sure you have filled in the basics of your G+ profile, so I can see who you are, a brief description of what your business is, link to your website etc. Make sure you’ve got a real headshot (No avatars etc. This is a real group for real people.)

Step 2) Add me on Google+ https://plus.google.com/+PaulMontrealSubvert and just send me a note saying “Winner Wednesday”. If you look legit I’ll invite you to the group and you can just follow my lead on Wednesday.

That’s it. Easy. See you on the inside! Or hit me up with any questions in the comments.

Paul Montreal

Stay the course, see it through, make your mark.

TT: Wannabe Guru’s: Have you earned the right to lead?

Turnaround Tuesday is a free website makeover clinic. But this week I’m going to share some tips for the would-be life coaches, guru’s, fitness experts, location independents and manifestation mystics out there.

A lot of the applications I get for makeovers fall into the general “coach” category. There are great coaches in all areas of life. There are also a lot of people who think coaching is an easy path to riches. If you clearly don’t have the skills to lead people, I’m not going to help you take their hard earned money.

But Turnaround Tuesday isn’t about judging people. It’s about learning how to be better marketers. And we all have to start somewhere. So rather than poking holes in individual coaching websites I’m going to share a few tips, so that the would-be guru’s (especially the young ones) might find a path they can follow to providing REAL value…

It’s not about you, it’s about me.

Personal musings, self discovery, connecting with like minded people are all great. I love nothing more than self aware people trying to shape their own lives. But that is not the same as building a business based around your wisdom and authority.

Your readers only care about you, to the extent that your story helps them live their own lives.

I’ve shared some deeply personal stories about high and low times over the years. But always in the context of; this is what I’ve learned, or this is how to try and avoid my mistakes.

So stop thinking about your blogs, articles and videos as your personal diaries. Start thinking – how will this be valuable to my readers?

Connection and authority are not the same.

Following on from the first point, I see a lot of people mix up the ability to connect, with the ability to instruct. If you’re having a bad day and you moan about it on Facebook, you’ll get a ton of other people connect with you. People can’t wait to tell you how their day sucks as well. In fact their day sucks more than yours. Great, you’ve got a bunch of people “connecting”. But no one’s going to buy your coaching sessions or DVD’s because all you’ve done is created a connection. You haven’t created any authority.

Highlighing a problem can be part of the sales process, but at some point you have to prove that you actually have a solution.

It’s not enough to be on a journey with your audience. You need to be far enough ahead to be seen as the guide. You need to know the path. You need to know the terrain. You need to have the answers, the tools, the wisdom. Before you try to sell anything.

Who’s going to take you seriously? We prefer to buy from people who are just like us, but more successful.

Finding the right audience is a critical part of the marketing process.

When you’re starting out, you’re likely just repeating what you heard the number one guru in your field say the day before. But that’s not going to cut it. Why should I listen to you, when I can go direct to the source myself?

You need to find the people who are most likely to find you credible. And speak directly to them and no one else.

If the number one guru in your field is a middle aged white guy from a particular background, ask yourself – how am I different?

  • Maybe you’re the female version of him?
  • Maybe you’re the African American / English / Japanese / Samoan version of him?
  • Maybe you’re the teenage version of him.
  • Maybe you’re the gay version of him.
  • Maybe you’re introverted version of him.
  • Maybe you’re the “New York attitude” version of him.
  • Maybe you can communicate more clearly than him.
  • Maybe you’re the funnier version of him.
  • Maybe you’re the scientific version of him.
  • Maybe you’re the Buddhist version of him.

How you’re different doesn’t matter. What matters is knowing who you are. Owning it. And using your uniqueness to deliver a similar message to a group of people who are more likely to listen to YOU than to HIM because you are more like them than he is.

A cautionary note: You should understand that, what makes you the perfect leader to some people, will also attract criticism and ridicule from the wrong people. That can work to your advantage. But only if you’re strong enough to deal with it. Don’t try to cast your net over the whole world then spend all your time fighting with the sharks and trolls you catch. Learn where your ideal audience hang out, then throw out some lines with just the right bait. Build a foundation of support. Build your confidence and your skill-set before you expand into the wider world.

You better know your shit and you better be able to prove it.

I wrote a book on sticking with healthy habits once. I actually put on a ton of weight from the stress of the writing process. I didn’t publish the book, because I didn’t deserve to. I had great information. But I couldn’t prove its value. I couldn’t live it.

I took some heat for admitting that at the time. But that’s ok. You’re going to take some heat whatever you do. What’s more important is how you judge yourself.

There’s nothing that will destroy your confidence, your self esteem and your ability to act more than bullshitting yourself.

That painful process of learning, stretching, failing. You have to go through that. And you have to expect that it’s going to take time before you actually know what you’re talking about. Your pop-up guru fantasies are just that. Fantasies. That doesn’t stop you from starting. That doesn’t stop you from learning. From sharing your perspective. From growing. But don’t expect to have the authority to earn a living from being a guide, until you’ve actually developed the skills to lead.

Summary

It’s not about you, it’s about your reader. Build authority by leading the pack not being everyone’s buddy. Find the small group who can take you seriously and build a foundation. Expect ridicule. Know your shit, learn it, live it, lead. Then, you might make a living from it.

This was a free Turnaround Tuesday marketing makeover (Sort of).

Paul

As a marketer it’s my job to help you make products your customers actually want. And to communicate your value in a way that moves them to buy. Anyone can sign-up for a free marketing makeover with Turnaround Tuesdays…

http://www.turnaroundmagazine.com/blog/turnaround-tuesdays/

OR connect with me on Google+ where the smart people hang out ;)

https://plus.google.com/+PaulMontrealSubvert

TT: How To Sell To Parents And Kids At The Same Time. A Music-Camp Website Makeover.

It’s Turnaround Tuesday and I’m doing a marketing makeover on http://www.bethanymusiccamp.com/ it’s Christine’s website selling her summer music camp. There are fundamental lessons here for everyone. But especially if you’re selling something to both parents and kids. (I’m listening to John Murphy’s Sunshine movie soundtrack while I work.)

Here are my top 5 tips for turning your website around…

Continue reading TT: How To Sell To Parents And Kids At The Same Time. A Music-Camp Website Makeover.

TT: Sell Your Craftsmanship As Hard As You Sell Your Products. A Website Marketing Makeover.

It’s Turnaround Tuesday and I’m doing a marketing makeover on http://www.gabepedals.com/ it’s Gabe’s website selling guitar pedals and cigar box amps. He’s out there making and testing product ideas and hoping to make the leap from part time to full on business. (I’m listening to Rage Against The Machine while I work.)

Here are my top 5 tips for turning your website around…

Continue reading TT: Sell Your Craftsmanship As Hard As You Sell Your Products. A Website Marketing Makeover.

TT: Let’s Make A F*****g Movie! (How To Build A Website To Raise Money For A Movie)

How to raise money for a movie website marketing makeover

It’s Turnaround Tuesday and I’m doing a marketing makeover on http://outloudmovie.com/ it’s Debs website raising funding for her movie idea. She’s done a fantastic promotional video and a previous Kickstarter campaign, but hasn’t raised as much as she expected. (I’m listening to P.O.S. while I work.)

Here are my top 8 quick and dirty tips for turning your movie website around…

Continue reading TT: Let’s Make A F*****g Movie! (How To Build A Website To Raise Money For A Movie)

TT: The One Where I Put My Money Where My Mouth Is And Makeover My Own Website (Gulp)

It’s Turnaround Tuesday and I’m reviewing http://www.subvertmagazine.com It’s my site selling website marketing services and training products. The site is in a transitional period. Originally focused at the art and creative world, it’s moving towards a more entrepreneurial and technical start-up audience. (I’m listening to the Skyfall movie soundtrack while I work).

Here are my top 7, quick and dirty tips to turn my own website around…

Continue reading TT: The One Where I Put My Money Where My Mouth Is And Makeover My Own Website (Gulp)

TT: Marketing Is About Perception. Not Yours, Your Customers. An eLearning Website Marketing Makeover

Website marketing makeover for eLearning website 101i

It’s Turnaround Tuesday and I’m reviewing http://www.101i.com It’s Guy’s website selling eLearning services. He’s done some great client work but he’s not getting the leads he expected from his website. (I’m listening to Gustavo Santaolalla’s charango music while I work).

Here are my top 5, quick and dirty tips to turn your eLearning website around…

Continue reading TT: Marketing Is About Perception. Not Yours, Your Customers. An eLearning Website Marketing Makeover

TT: How Do I Stand Out In A Crowded Marketplace? A Wellness Website Marketing Makeover

Wellness Website Marketing Makeover Turnaround Tuesdays

It’s Turnaround Tuesday and I’m reviewing http://nourishingourradiance.com It’s Melissa’s website selling wellness coaching and courses. She’s made a great start but she’s not getting the results she expected. (I’m listening to Morcheeba’s Big Calm while I work).

Here are my top 7 takeaways on how to turn your wellness website around…

Continue reading TT: How Do I Stand Out In A Crowded Marketplace? A Wellness Website Marketing Makeover