The AAA program is all about giving you proven solutions to the most challenging problems you face as an ambitious creative.

After dozens of interviews with world class creatives and thousands of hours with the very best coaches and trainers, AAA membership shows you how to put the following solutions to work in your creative life…

The Doors Are Now Open For A Limited Time

If you can’t wait to join us, here’s the link:

Want to learn what the program is all about and hear from people who are members? Read on…

Overcoming Procrastination & Creative Block For Good

We show you how to launch your creativity at will, quickly going from a standing start to immersing yourself in the flow. You’ll learn how to eliminate the stress and guilt that comes with procrastination, and replace the highs and lows that disrupt your life, with the steady progress of a professional, in control of their growing talent.

The only way to create a rock solid foundation for success

This is a 4 part process in which we take you through the 4 pillars of our busker principle. A pattern we’ve observed in every long-term creative success.

- Perfecting your craft
How to find, re-establish and maintain the joy in what you do, so that you work becomes a pleasure and never a chore.

- Performing your creativity live
How to calm your mind and not only get over your fear of live meetings, pitches and performances, but learn to love them and work with the energy they bring to your life.

- Getting real world feedback
Learning how to find that sweet-spot where your self expression meets the needs of your public. Understanding how some individuals and companies seem to walk on water and never put a foot wrong.

- Asking for money
We explain why you find it so tough to ask for what you really deserve, and show you how to banish that mindset for ever. We also share the secrets of some of the worlds most successful ventures, who all started their projects deep in recessions.

How To Create Products And Services People Will Be Begging For

Ever wondered why a few others in your field seem to get all the attention and the business? Most people are tempted to call them sell-outs or boot-kissers. We show you how they really operate and why you don’t need to worry about selling anything, when you devise a creative product development plan.

How To Build Credibility And Be The Go-To Person In Your Industry

Like it or not, here’s how it works – whatever your industry, name recognition is probably the most important factor in how many opportunities you’re offered, and how much money you can charge for your services and products. The person who has the most credibility, takes a totally unfair share of the spoils. We show you how the professionals go about getting it, without waiting a couple of decades to become established names.

Making A Good First Impression At Meetings, Pitches And Events

Making a great first impression has a snowball effect on how people feel about you and can really help you develop your career. Most creatives hate coming out of their studio, so we reveal half a dozen of the most effective quick and easy tricks, to help you lose the nerves and have your public eating out of your hand.

Understanding What Makes Websites, Online Stores And Profile Pages Work

9/10 creatives are totally unaware of the essential elements that online shoppers demand before trusting you and ever thinking about buying your work online. I’ll bet good money that you have dabbled with a website, eBay or Etsy and had dismal results? You are losing out on the single biggest opportunity presented to entrepreneurial creatives, ever! Seriously. And it’s so easily fixed when we show you how and why people really buy.

How To Use Social Media To Build A Solid Fan Base

All those sites that you wasted hours clicking around, well they present a dream opportunity, an opportunity that marketers paid hundreds of thousands of dollars to access, only a decade ago. Now you have instant and free access to millions of potential fans. We show you how to build a fan base that will follow you throughout your career in less than a year. We show you exactly what’s important, how to spend your time wisely and which pitfalls to avoid.

How To Get Exhibited And Published

If people knew how easy it was to make this work, we wouldn’t see the hundreds of soul crushingly poor attempts we receive every month. Never waste your time sending out work that gets thrown in the bin again.

Learn The Magical Difference That Seems To Give Some People All The Luck

From the beginning to the end, losers lose, winners win! We let you in on a decade’s worth of scientific research by some of the worlds leading social scientists, revealing how the super-lucky maintain their magic touch and what makes a loser, a loser for life. (Guess what? You get to choose which you want to be!)

A Program Delivered Once Every Two Weeks Over 6 Months

Once every 2 weeks, we will give you access to a new report covering one of the topics mentioned above. Each topic is broken down so you have plenty of time to take it in, compare it to your own situation, and ask us questions. Once a week we answer all your questions and expands on any areas you want us to cover in more detail.

This schedule leaves you with plenty of time to take action on what you’ve learned before the next session without interfering with your existing busy life.

Focused To Maximize Your Results And Minimize Your Time Learning

Each topic we publish will focus only on what’s most important, so there isn’t too much reading to do, and none of the fluff that you’ve heard before. We’ve spent a lot of time uncovering the distinctions between what’s really important and what you can safely ignore, so you’re not wasting your valuable time and energy on things that don’t matter to your success. (You’ll be amazed how many people are).

This entire program is about getting to the core of creative challenges. Working directly on the cause, not on the symptoms.

A Safe, Supportive Environment And Anonymous If You Prefer

Topics Are delivered each week as articles, accessible only to members, in a password protected area. In this environment, you can openly discuss the challenges you face, in an understanding, safe and supporting community of other ambitious creatives.

All SUBvert followers share a common ambition to overcome their limitations and make their mark in the creative world. AAA members are the ones who are ready to make that desire a reality.

But we do appreciate how difficult this can be for some people, so we are happy for members to submit questions and reply to articles anonymously, if that makes them feel more comfortable.

How To Tell If This Program Is Right For YOU

If you are already happily supporting yourself through your creativity, if you have broken through, into the inner circle of professionals who now go out of their way to help you develop your career, then consider yourself VERY LUCKY.

However…

If you find yourself stuck in a job that is gnawing away at your soul and you long to blaze your own trail in a field that you really love…

If you have already taken the plunge and left your job, but feel like you’ve jumped out of the frying pan and into the fire…

If you are looking forward to finding a little structure and guidance…

If the life of a creative freelancer isn’t living up to your dreams and expectations and you would benefit from sharing your experience with people who understand…

If you are committed to turning your life around, you believe you deserve better and you are ready to take action on the proven, expert techniques you will be given…

If you’re an Artist, an Illustrator, a Graphic Artist, a Designer, a Photographer, a Writer, an Actor, a Performer, a Dancer, a Musician, an Extreme Athlete, a Film maker, a Fashion designer…

Then this program is designed specifically for YOU and I guarantee it will help you move forward to that next level.

How Much Is This Going To Cost Me?

Less than it should.

Let me explain…

Our work for private clients, individuals in the art and music world as well as our consulting for regional creative agencies, starts at $900.00 per person, per day, plus expenses. And in most cases, we are only solving one or two specific problems, due to time constraints.

To hire us to sit down with you and work through ALL the information, tools and techniques you will get from this program would cost you AT LEAST $12,225.00

When we first designed this program, it was aimed at just a small group of the most ambitious creatives, who we intended to work with intensively every day over a 3 week period at a cost of $1300.00 each. But we listened to your letters and we’ve not only made the program easier to fit into your life, we’ve dramatically made it more affordable with just 6 small, monthly payments…

You now only need to invest $49 per month (about £31 or 36Euro) to get your spot on the program. That’s much less than $2 a day. This fee covers some of my time in putting all this together for you and answering your individual questions, whilst still being affordable to anyone who is serious about their creativity.

People who have already received value from our FREE articles, creative surgery sessions, interviews and creative secrets emails, won’t even blink at this price.

THERE ARE ONLY A VERY LIMITED NUMBER OF PLACES AVAILABLE ON THIS PROGRAM

With the amount of time it will take us to deliver and support the program over the 6 months we are practically paying you to come and try it out.

Be Totally Relaxed With This Decision

We hate gambling and we hate taking unnecessary risk, there’s rarely any need for it, especially when it comes to getting solutions to your problems.

So we want you to be totally relaxed with this decision, regardless of how low the cost is.

30 Day “Money Where Our Mouth Is Guarantee”

If you read the material you receive, ask us for personal tips on applying the rules to your particular situation, follow the simple exercises that are suggested and take action on what you learn, you WILL turn your creative life and business around, we guarantee it.

If you don’t, then WE REALLY DON’T WANT YOUR MONEY.

So, this is our personal promise to you, if you’re not delighted within 30 days, we will refund you IN FULL, quickly and hassle free.

AND, even past the first 30 days, if you decide you don’t like the reports, you can cancel at any time within the month and save yourself any further payments.

You are free to use the secrets you have learned and there will be nothing for you to return. We will part friends.

But I have to warn you, DO NOT DELAY.

Because of the limited number of places available, applications will only be accepted for a short period of time after which we will close the doors to new members. This allows us to focus on those inside and deliver a high quality service with more hands-on assistance.

The Doors Are Open

To give AAA members the personal attention they need, we are limiting the number of spots on this program to just 100 places.

Positions are available on a first come, first served basis. As soon as we fill the 100 places, this page will be shut down for good.

Don’t take our word for it…

“Before joining the AAA Program I was exhausted. Mentally and creatively. I was trying to accomplish too many things at once and going in all different directions. This program helped me to realize what is most important to me–what I REALLY want–and focus my energies like a lazer beam.

I was always terrific at starting things and lousy at finishing them. I also had this idea that everything needed to be perfect before anybody could see it. Now I feel like a switch has been flipped. I am empowered and I have higher confidence in my work. This attitude has spread to my communications with my customers and it’s made a big difference. The best part is that I have only begun to implement some of the AAA awesomeness that I’ve learned and I’m already seeing higher sales and new customers! Most importantly, I am working more.

AAA is rad and it works. And as far as the investment goes, this might sound weird, but if this were just given it away for free I never would have done it. Sure, I would have thought it was awesome. I would have bookmarked it for later, but I probably never would have read it again. Slapping down my money was like an investment in my future. This was my call to action to change things and it is working.

Anyway, to get things rolling I just started a web comic this week and I feel so high right now! If it weren’t for you and your program, I would still be in a creative rut. So thank you very much! ”

JJ Harrison. Utah

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Has the program helped you in any way?
Most definitely, it introduced me to whole new aspects of building & maintaining a successful business. Aspects that hardly anyone ever mentions when they talk about successful artists.

In the beginning I really needed some time to accept some insights and facts that are essential to the program,
make no mistake, you will have to be open to really question what you believed so far. That can be painful at the beginning (it sure was for me), but once you get over that, it’s a relief, cause it actually means you are in control of your career. you really, really are:)

I encourage everyone to get as much out of this workshop as possible, I bugged Paul quite a lot with further inquiries, and it was well worth it.

By now it actually feels cool to learn all the things that are related to being an “entrepreneur”, I look forward to the day artists aren’t irked by that term and “artist” & “entrepreneur” aren’t regarded as contradicting careers.

Have you taken any new action as a result?
Yep, for sure: I got into copywriting, dived into social media as opportunity to connect with my audience (and it’s fun:)), get familiar with totally new areas of expertise (like digital marketing), I’m starting to educate myself in the field of psychology, I am currently successfully changing my sleep pattern to have more energy and have the time to make long morning walks every day. I feel more confident and focused. I keep an open mind and make it a habit to do things that are uncommon for me. I am getting to know my fears, maybe we’re even gonna be friends (okay, good aquaintances…)

I take more pride in who I am, what I do and what I am capable of.
And that’s just what I can think of off the top of my head.

Would you recommend it to others?
Yes: If you are really out to get where you wanna be. This isn’t a cake walk, it gets overwhelming, you’ll go through tough times, but there is so incredibly much to gain
If you’re really up for it.

Paul and Angel are both incredibly inspiring persons and got out of their way to help me with relevant & helpful advice.
You’re in the hands of people that honestly & truthfully love what they do.

Has it been worth the investment?
YesYesYesYesYes!
YES.

Sarah Palisi. Hamburg Germany.

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“Paul is a beacon of light within the creative industry. Over the past 18 months he has worked closely with me in order to help me achieve a successful career as a freelance illustrator specializing in character design.

His ideas and advice have been specific to my circumstance. Along my creative journey I have faced many challenges and obstacles, and it has been Paul’s one on one, online coaching that has steered me in the right direction every time.

Paul has helped devise successful marketing strategies that have enabled me to reach my target audience. He has always been at hand for advice, and I have found his approach extremely professional.

18 months ago I was an unknown artist, struggling to realize my dream as a successful creative. 18 months later I have exhibited work around the world in 21 exhibitions (and counting). My work has featured in several publications. I have been interviewed by magazines, websites and radio stations.

I have been approached by large companies and I have collaborated with established artists within my field. I am part of three high profile art collectives, including Boys Who Draw, and I run a very popular blog devoted to the very art that I am passionate about.

This is still the beginning for me, and I can say that Paul’s coaching has played a valuable part in my creative journey thus far. I count myself lucky to be able to work alongside such an inspiring person, and I always look forward to our coaching sessions, as they always leave me feeling even more focused and raring to go than the last time.

I strongly recommend Paul’s services to anyone, as to me they have proved in-valuable.”

Steve Rack, UK

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Hi Paul, this is my testimonial for the AAA……

Has the program helped you in any way?
It certainly did, when i started the program I basically was like a sailing boat with no captain being directed by conflicting waves and no planned journey, now I have focus and a goal and I know what i need to do to get there.

Has it changed your way of thinking about anything?
Oh yes, before I thought I might be able to do it, now I know that i am going to make it, I stepped on my fears, of people telling me they don’t like my work, of me thinking that maybe my work is not good enough, now i make sure i am always one step ahead of my fear so it won’t get the chance to push me down, It is not a magic formula.. one has to work to get results, I actually write down every week the AAA document in my note book because it helps me to focus and process the ideas and make connection, and then apply it to my every day life because if I want to successful in my chosen field you have to mold your life to accommodate this success.

Have you taken any new action as a result?
Considering when I started the program i had started and abandoned 101projects, toying with the idea of a blog and a website but never getting to actually do it, add to that I didn’t really know what direction I wanted to go …..
I would say I definitely took action… Now I have a blog, a Facebook page and I am using my twitter in a useful way, a web site is still in the making, and more importantly I am producing work, I am sketching every day and I am putting it all out in the big world and inviting people to have a look, and even had few positive feedback, and to top it all with a dollop of cream I am loving it,I am enjoying the work, I’ve met very interesting people through subvert mag and the AAA program and although I am yet to earn my living as a designer/illustrator I am very proud of the steps I’ve taken in the past 2 months and I know that one day I will do what I love full-time.

Would you recommend it to others?
Yes I definitely would, but as we been told it’s no magic, this program is the keys and the individual need to unlock the doors.

Has it been worth the investment?
YES!!!!

Laila Khubeize. UK.

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Hi Paul, I’d be happy to give a testimonial :)

Has the program helped you in any way?
The AAA Program has helped me immensely. I went in this program as an emerging artist, who has shown in group shows here and there, and although I’ve been getting great feedback on those shows and have built a good network of friends in the art scene (established and emerging) here in New Zealand and in the States, and even though I was slowly seeing the progress in my body of work, I could learn how to sell my works better.

This program is really for people who are already hitting the ground running, but is stuck on some major areas of their career, and would need perspective from someone who knows the realities of this industry and real-world facts that could hinder or help your career. The program, and especially Paul’s hands-on approach on us, really made me see what I was doing “wrong”, what could be done better, and what else I haven’t seen about my situation that could be opportunities/obstacles. I was really surprised, there were a lot of gems on the weekly lessons and his one-on-one chats and direct emails to my specific situation and concerns, and looking back, I definitely believe I wouldn’t even realise most of what he taught maybe until 5 years later of trial and error.

Has it changed your way of thinking about anything?
Definitely. I’m no longer second guessing what I must do next, for one. That fear of ridicule too on putting myself out there all the time have been overcome too. Also because I already learned, through AAA, some things that I wouldn’t even realise until 3 – 5 years of probably costly trial and error, I can focus more on going on to the next level of my career, tick those boxes on my list, without hesitation.

Have you taken any new action as a result?
Yes, several. From methods on improving my work, to my gameplan for the next couple of years, to changing my focus on more productive concerns that will get me results, to my social media presence, I’ve dealt with these things differently this time since the program.

Would you recommend it to others?
When I joined this program, it was on the last day, on the last few hours when this program was open. I actually wasn’t gonna join, because, like many, I was concerned with paying for something I wasn’t sure about. But in the end, I realised, maybe, what I’ll be paying for may be the best bargain for my career in the long run, so I joined, and best couple of hundred dollars I spent. So yeah, if you feel you’re on your way but you’re just stuck/clueless in some areas of your career and you wanna move on to the next level, it’s really really worth it.

Has it been worth the investment so far?
Yep it’s been worth it, I actually think from what I got from it I think it’s a bargain!

Do you think the sessions have been practical?
Yes very practical, and really appropriate too to your specific cases. You have to put the extra work in though, and depending on how much you put in that’s how much you’ll get out of it. And yeah it’s challenging when you have to look yourself in the mirror and scrutinize every bad habit you accumulated in the past that you now have to get rid off. But yeah, thanks Paul and Angel, you guys rock!

Meghan Geliza. Auckland New Zealand.

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Has the program helped you in any way?
Yes it has! It’s offered a lot of insights into things I wouldn’t have thought about otherwise – such as uncovering the value in what I’m selling, thinking about my customers needs and how that works with what I do, how to make an effective website, and how to use social media to your advantage (especially on a tight marketing budget)!

Has it changed your way of thinking about anything?
It’s encouraged me to think about the whole picture of how I market myself – to come up with an overall strategy. It’s opened my mind to the possibilities of social media and blogs and what they can do – and the importance of offering regular, valuable content on them. It’s also helped me realize that having confidence in my work is really important!

Have you taken any new action as a result?
I’m currently finalizing a bunch of changes to my website to add more written content, more information about me and links to my social media profiles. I’ve also started a new blog and am continually brainstorming new topics to add to it. I will also be ramping up my marketing efforts for 2010 and using a lot of the advice and overall strategy that Paul has helped me define in the one-on-one coaching sessions.

Would you recommend it to others?
Absolutely. If you’re looking for ways to marry your artwork with a commercial business, and take it to the next level, this is a great program to take part in. It helps those of us who are ambitious but may not be as naturally business minded to become aware of the many ways we can take our careers into our own hands. And in my mind that’s always a good thing – we can always use more resources and help which in the long run will only make our art better!

Has it been worth the investment?
Definitely – I plan to read and re-read the articles in the future to keep reminding me of the valuable points I’ve learned. These are life-long strategies, not just read-once-a-week tidbits. The articles are very rich and informative and have plenty of ideas and challenges to work on for the months to come. I think AAA will be like a fine wine – it will only get better as time goes on and as I have more and more opportunities to apply what I’ve learned!

Do you think the sessions have been practical?
Yes – Paul’s down-to-earth advice is rooted in his own beliefs of testing and getting practical results. As such all the topics have practical advice you can start applying and using right away.

Christine Buijs, Toronto, Canada.

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Got a last minute question?

Send it to us quickly! Email paul AT subvertmagazine DOT com