A quick interview with Editor, Paul Montreal, on our values and how we serve you with Subvert Magazine.
Q: What do you believe in, what are your values?
Hope, Optimism. The simple idea that if other people like me have achieved something, then I have an equal opportunity to achieve it as well. It doesn’t guarantee that I will, only that I have the opportunity. The rest is up to me.
Hope is one of those values that’s useless on its own. It gets the engine started, but you still need to shift gears before you can go anywhere.
So I like to find people like me, who’ve already done what I want to do. And I learn from them, I model their success. I look for the common patterns. Not just what they did physically, but how they were able to do it mentally.
After I’ve studied the patterns, I make a plan. I set a goal and constantly check my progress as I move towards it.
The older I get, the more I’m trying to enjoy the journey, take care of the present, and not focus so much on the outcome. But you still need a destination, even if it changes along the way.
And then once things are moving I practice, practice, practice. I build my confidence and competence as I go. Adapting the patterns that others have proven before me. And adding my own experiences, personality and knowledge as I discover it.
Hope. People. Plan. Practice.
That sounds nice and neat. Of course it isn’t always so neat when you’re in the thick of it. There’s a lot of failure and course correction involved. :)
But it’s all leading towards a purpose. And I guess my ultimate purpose is simply to be valuable. I want to be useful in the world. To leave it a tad better than when I arrived. And I don’t just want to be useful to anybody, I want to be useful to the people who have the potential to be really useful themselves.
To me that’s people who create things. Companies, products, services, technologies, culture. The people who make our society tick. They don’t sit around talking, they take their dream and they act on it. They are out there becoming great.
Those are the people I want to help. I want to be valuable to them.
Q: How do you help them?
Well, sometimes by giving them that hope when they need it. That’s what our interviews and turnaround tales are about. Because we’re all in that process of becoming who we want to be and it’s never a smooth ride.
Understanding that our heroes didn’t have a smooth ride either can be a big help. To me, to you, to all of us. We all face similar challenges in life. We all have demons to slay.
But mostly I help by sharing the skills I’ve developed over the last 20 years. To turnaround businesses that are in their early years, the tough years, but have huge potential.
My greatest tool for doing that is marketing. I’m really passionate about marketing. It’s not about advertising, like most people think. Marketing is about people and how they see the world.
Marketing is building a bridge between what you’re passionate about and what somebody else really values.
That’s what I do. I see the challenge from both shores and help build that bridge. So you can do the work you really love and be rewarded for it by a group of people, customers, who really value what you do.
Q: Do you think it’s getting easier or harder to do the work you love. There’s more technology but so much more competition?
The one thing that hasn’t changed is this: Your desire to succeed, to be valuable to the world has to be greater than your fear of rejection.
That always has and always will be the price you have to pay, if you choose to walk this path and test yourself.
But for those who are willing to embrace that, the technology available to us today is close to magical. We can literally reach the world, build a global audience, bypassing every local, physical boundary that used to exist.
What they means is, we don’t need to try to change people minds anymore. We don’t need to brainwash people with advertising or manipulate them with pressure. We can reach out and connect with people who already see the world as we see it. Whatever our perspective, we can find those who already believe what we believe. That’s what’s really changed.
It blows my mind how quickly technology has developed in the last 20 years. We have access to more people, knowledge and resources than any human being in the history of our planet. Right now, right at our fingertips, mostly for free.
It’s a dream for people who have the get up and go to DO things. It just takes a little knowledge, knowing how the pieces of the puzzle fit together and the guts to ask for help.
And on the other side of our comfit zone, just past our fear, we have the ultimate opportunity. We can be rewarded for doing work that lets us fully express ourselves. To be who we are without apology.
To me, that’s the ultimate adventure and the ultimate freedom. I want to help as many people as I can achieve that dream.
Seth Godin – Full Stop Failure.
Laura Roeder’s Million Dollar Business.
Mark Cuban, Billionaire. (Scared, Broke And Jobless)
Overcoming Obstacles And Facing Your Fears With Incubus Frontman Brandon Boyd.
Linkin Park’s Mike Shinoda On Dealing With Brutal Criticism & Fighting Tooth And Nail For Your Vision
Feedback from former Subvert Students
“Out of the first four people I approached using your methods, I am now doing work for three of them!” Craig Watkins. USA.
“I probably saved myself 5 years costly trial and error” Meghan Geliza. Auckland New Zealand.
“Paul introduced me to whole new aspects of building & maintaining a successful business. Aspects that hardly anyone ever mentions…You’re in the hands of people that honestly & truthfully love what they do.” Sarah Palisi. Hamburg Germany.
“That hands-on push is invaluable. It’s nice to have positive feedback from friends and associates. It’s rare to have the chance to get the honest, critical, thoughtful and informed variety.” Monique Larson, USA.
“You helped me to realize what is most important to me – what I REALLY want – and focus my energies like a lazer beam.” JJ Harrison. USA.
“Paul helps those of us who are ambitious but may not be as naturally business minded to become aware of the many ways we can take our careers into our own hands.” Christine Buijs, Canada.