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	<title>SUBvert Magazine &#187; Illustration</title>
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		<title>Find your own voice and go for it, by rock journalist and author Anthony Bozza.</title>
		<link>http://www.subvertmagazine.com/blog/anthony-bozza/</link>
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		<pubDate>Sat, 30 Jan 2010 14:35:12 +0000</pubDate>
		<dc:creator>Angel</dc:creator>
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		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/?p=1208</guid>
		<description><![CDATA[
You have passion, you have ideas, all you need now are the guts to go for it! Anthony Bozza, former journalist at Rolling Stone and author of several influential rock autobiographies including &#8220;The Life and Times of Eminem&#8221;, tells us how he gained success as a writer by finding his voice, following his passion and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/4316242526/" title="Inspiring interview with top rock author Anthony Bozza and Subvert magazine by subvertmag, on Flickr"><img src="http://farm5.static.flickr.com/4006/4316242526_f0732dcb4f_o.jpg" width="640" height="480" alt="Inspiring interview with top rock author Anthony Bozza and Subvert magazine" /></a></p>
<p>You have passion, you have ideas, all you need now are the guts to go for it! Anthony Bozza, former journalist at Rolling Stone and author of several influential rock autobiographies including &#8220;The Life and Times of Eminem&#8221;, tells us how he gained success as a writer by finding his voice, following his passion and most importantly trusting his instinct.</p>
<p><span id="more-1208"></span></p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4154005046/" title="anthony bozzas by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2649/4154005046_eea42c9dbf_o.png" width="569" height="484" alt="anthony bozzas" /></a></p>
<p><strong>Anthony, how did you originally break into music journalism?</strong></p>
<p>My first and only real job was at Rolling Stone magazine where I started as an intern in the now-defunct book publishing division, then I was a research assistant in the library. Yes, Rolling Stone has its own library, which is pretty cool! And finally I was an editorial assistant in the Music Department.</p>
<p>From there, I worked my way into the magazine by volunteering for any unclaimed writing assignments. Whether that meant writing captions, tracking down members of <a href="http://en.wikipedia.org/wiki/Sly_&#038;_the_Family_Stone">Sly and the Family Stone</a> to talk about <a href="http://www.youtube.com/watch?v=3ahhmiuyko0">&#8220;Hot Fun in the Summertime&#8221;</a> &#8211; not an easy, but definitely rewarding task &#8211; or interviewing bands of the week for the Charts page. I then graduated to writing and editing the &#8220;Random Notes&#8221; pages and finally got my big break writing about a white rapper that I&#8217;d been begging my editor to let me cover since the first time I heard him, which was about a year before he was signed by Dr. Dre.  His name was Eminem.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4154056564/" title="anthony bozza author by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2657/4154056564_0e6fd61b4b_o.png" width="562" height="480" alt="anthony bozza author" /></a></p>
<p><strong>What did you do at Rolling Stone to make yourself stand out from other writers?</strong></p>
<p>I&#8217;d always tried to bring something new to whatever I did at Rolling Stone magazine. Growing up, I didn&#8217;t read the magazine regularly and I hadn&#8217;t been to a journalism school, so I think I  approached writing for Rolling Stone a bit differently than my peers.</p>
<p>During my tenure as a research assistant I spent more time reading the frail, yellowed, original issues I found encased by plastic in &#8216;The Vault&#8217; than doing what I should have been doing, such as compiling data for advertising sales representatives.</p>
<p>I wasn’t earning myself any gold stars in the eyes of my boss, the head librarian, but I did get a primary source education in magazine and history of pop culture writing. Rolling Stone really was the institution that started it all, bringing together the rebel energy and idealism of the hippie generation with the idea that politics, music, art, lifestyle and strong opinion should exist within the same pages.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4153735676/" title="anthonybozzapartyhat.jpg by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2566/4153735676_f11728ccbb_o.jpg" width="480" height="484" alt="anthonybozzapartyhat.jpg" /></a></p>
<p><em>Anthony&#8217;s collaboration with comedian Artie Lange, Too Fat to Fish, debuted at number one on the New York Times best seller list</em></p>
<p>Other magazines like Playboy had done this in a more mainstream way, but none had taken the Rock &#038; Roll, counter-cultural stance at a national level before Rolling Stone. In those issues, the subject matter may have been dated, but the spirit was still inspiring. Reading <a href="http://en.wikipedia.org/wiki/Hunter_S._Thompson">Hunter S. Thompson&#8217;s</a> “Fear and Loathing in Las Vegas” as it originally appeared in those pages was amazing. It was also incredible to read <a href="http://en.wikipedia.org/wiki/Cameron_Crowe">Cameron Crowe</a> chronicling the 70’s, <a href="http://en.wikipedia.org/wiki/Chuck_Eddy">Chuck Eddy&#8217;s</a> incendiary pieces from the 80’s, as well as <a href="http://en.wikipedia.org/wiki/Kurt_Loder">Kurt Loder</a> back when he was still a print journalist &#8211; something I hadn’t realized watching him on MTV.</p>
<p><strong>It sounds like you thoroughly researched the magazine and really understood its history and point of view. Tell us how you made your mark on the magazine and what value you added?</strong></p>
<p>When I got the chance to write my first cover story I wanted it to be as exciting as the articles were in the magazine’s hey day. When, as Cameron Crowe depicted in <a href="http://www.imdb.com/title/tt0181875/">Almost Famous</a>, reporters were in the thick of it. I’m lucky to have landed an assignment that unfolded precisely that way.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4148095582/" title="eminem_subvert.jpg by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2695/4148095582_de4ed19639_o.jpg" width="687" height="480" alt="eminem_subvert.jpg" /></a></p>
<p><em>Anthony&#8217;s first book was Whatever You Say I Am: The Life and Times of Eminem. Illustration by <a href="http://www.robinboydenillustration.com/">Robin Boyden</a></em> </p>
<p>I caught Eminem just at the top of the roller coaster, and we got on well enough for me to be able to report on the real Marshall Mathers, just as he greeted the world. My experience with him was great material, but I still had to put it out there for all to read. I wanted to do it justice and and in doing so, I took a bit of a risk &#8211; I turned it in without showing it to a mentor of mine who had up until then, seen everything I’d written for the magazine before I turned it in to my editor.</p>
<p>This mentor helped me get assignments and prepped my writing for publication but as I got more confident I started to realize that a lot of the changes this person was making weren&#8217;t so much to suit the magazine&#8217;s style because they were tailored to read as if they had written it, not me.</p>
<p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4152974805/" title="Anthony Bozza and Tommy Lee by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2583/4152974805_5eef72f9f5_o.jpg" width="538" height="522" alt="Anthony Bozza and Tommy Lee" /></a></p>
<p><em>Anthony joined forces with Mötley Crüe drummer Tommy Lee, for his autobiography Tommyland. </em></p>
<p><strong>How did you deal with the pressure, especially as this was your first major assignment?</strong></p>
<p>The week I wrote my first cover story was harrowing to say the least. I went right from my time in Detroit in the freezing cold, to covering the Rock &#038; Roll Hall of Fame Induction Ceremony in New York City. That night is a story that deserves its own chapter.  In the issue where my first cover story appeared I also wrote an extensive feature on the ceremony as well as Random Notes, meaning that I was responsible for about half of the full length articles in the magazine that issue.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4152975195/" title="anthonybozzadennisandpaul.jpg by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2574/4152975195_ddd2acb562_o.jpg" width="640" height="427" alt="anthonybozzadennisandpaul.jpg" /></a><br />
<em>Paul Rosenberg Eminem&#8217;s Manager, David Saslow from Atlantic Records, Dennis Dennehy Eminem&#8217;s publicist and Anthony Bozza</em></p>
<p>I was scared because it was more pressure than I’d endured and more writing than I’d ever produced for print in so short a time. As nervous as I was, I was also determined to succeed on my own. So rather than show my mentor or anyone else my first cover story, I turned it to the music editor exactly the way I wanted it. And, aside from some minor tweaks, that is exactly the way it was printed. It was a huge success and if I had to choose one moment that made my career, that would be it.</p>
<p>I remember Rolling Stone founder <a href="http://en.wikipedia.org/wiki/Jann_Wenner">Jann Wenner</a> coming out of his office with the issue in his hands and coming up to my desk, saying, “You’re Anthony right? This is the kind of story we need more of. Excellent work.” He said it loud enough for the entire department to hear, which was completely embarrassing but awesome at the same time.</p>
<p><em>I’ve written in many styles and in many other people’s voices since then, but that moment taught me to never, ever doubt my instincts when it came to writing.</em></p>
<p><strong>You&#8217;re now a very established writer, what has been the most important factor in developing your writing skills?</strong></p>
<p>The most important lesson I learned was finding my own voice. I think it&#8217;s the most important facet of any creative art.  There are some artists who come out of the gate knowing exactly what they want to do and how they want to do it, but that isn&#8217;t typically the case.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4152975167/" title="a young anthony bozza by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2621/4152975167_3858197124_o.jpg" width="640" height="480" alt="a young anthony bozza" /></a></p>
<p><em>A young Anthony Bozza</em></p>
<p>Back in school I started to realize that, unlike many of my friends I really liked writing essays and I liked reading whatever was assigned even more. I’d also write for myself, mostly in journals, which piled up as I got older. I still have a few boxes of them and if I ever need to be reminded of the importance of honing your craft, I can open any one of them to any page.    </p>
<p><strong>So once you discovered your voice and started developing your writing style, how did you overcome the fear of ridicule, in order to publish your work?</strong></p>
<p>I&#8217;ve only taken one creative writing class in my life. It was a continuing education class at New York University. The class I joined was taught by a man who had published a number of paperback mystery novels. I don&#8217;t remember the story I wrote but the observations and pointers he and my class mates gave me, as well as the writing shared by my fellow students, obliterated any fear I may have had.</p>
<p>A number of them had been published and although my work was more or less torn apart, I knew that no matter what they thought of it, considering what I thought of their writing, I should have no problem getting published. It made me feel that there must be somewhere out there for everyone in publishing. It was definitely a good exercise to have my work dissected in front of me, in this case, by a room of people I didn’t feel that I had much in common with.</p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-anthony-bozza">Part 2 Of This Interview</a> where Anthony describes quitting his job as a journalist, setting up on his own and writing his first book. He shares his thoughts on the impact of the internet and the benefits we can gain by using it effectively.  Plus he gives us even more details on this cut throat industry, including getting slapped in the face and having a fire lit under his ass!</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-anthony-bozza/">Check out Part 2 Now&#8230;</a> </p>
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		<title>Peter Hook, Joy Division &amp; New Order Legend On Keeping control of your career &amp; creative freedom</title>
		<link>http://www.subvertmagazine.com/blog/new-orders-peter-hook/</link>
		<comments>http://www.subvertmagazine.com/blog/new-orders-peter-hook/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 18:00:08 +0000</pubDate>
		<dc:creator>Angel</dc:creator>
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		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/?p=834</guid>
		<description><![CDATA[
Photo by Man Alive!
Are you fed up of working in an unfulfilling job, being told what to do by a boss who doesn&#8217;t appreciate you? Do you want to pursue a creative career and work with people who share your vision? That&#8217;s exactly how Peter Hook felt when he decided to form a band called [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/4056412944/" title="peterhookbassguitarist.png by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2631/4056412944_daa93a34c6_o.png" width="640" height="480" alt="peterhookbassguitarist.png" /></a></p>
<p><em>Photo by <a href="http://www.flickr.com/photos/24365773@N03/">Man Alive!</a></em></p>
<p>Are you fed up of working in an unfulfilling job, being told what to do by a boss who doesn&#8217;t appreciate you? Do you want to pursue a creative career and work with people who share your vision? That&#8217;s exactly how Peter Hook felt when he decided to form a band called Joy Division.  Hooky also realized that you can keep control and publish your creative work without signing away your rights&#8230;</p>
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<p>&nbsp;</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4055662243/" title="joydivision.png by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3490/4055662243_42853789ca_o.png" width="640" height="480" alt="joydivision.png" /></a></p>
<p><em>Joy Division, inspired by Do It Yourself punk.</em></p>
<p>Peter Hook made his success as a prominent member of legendary band Joy Division who developed a sound and style that defined the post-punk movement of the late 1970s. Joy Division has influenced scores of musicians including Moby, U2, The Killers, The Charlatans and Mogwai.  Hooky had no formal musical training.  But his success stemmed from; hard work, determination and a burning ambition to succeed on his terms.</p>
<p><strong>Peter, your journey has been epic to say the least! So let&#8217;s start at the beginning. How did you get together to form Joy Division?</strong></p>
<p>In the summer of 1977 I had a really shit job. I was working hard all week and going out at the weekends. At the time music wasn&#8217;t a very big part of my life, but I used to read the music papers and I just started reading about Punk.  It really interested and excited me. Then The Sex Pistols played in Manchester at the Lesser Free Trade Hall. My mates and I, all went along and that was it. That very evening, we decided we were going to be Punks and form a band.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4056368464/" title="Sex Pistols at the Lesser Freetrade Hall by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3503/4056368464_3ceb982738_o.png" width="640" height="480" alt="Sex Pistols at the Lesser Freetrade Hall" /></a></p>
<p><em>Sex Pistols at the Lesser Freetrade Hall. Illustration by <a href="http://www.myspace.com/jedcollins">Jed Collins</a></em></p>
<p>It seems naive to me now because I didn&#8217;t particularly think about music. We didn&#8217;t consider that we would have to buy instruments, learn how to play, form a group and start performing. It just came from seeing the Sex Pistols perform and going &#8220;Come on, right we&#8217;re in a group now! Yeah!&#8221;.</p>
<p><strong>At the start none of you could play any instruments, so how did you go about learning and developing your skill?</strong></p>
<p>Bernard had a guitar, so I had to play the bass. It was that easy. It was a complete process of elimination. I bought a book called &#8220;Palmer-Hughes Book of Rock &#038; Roll Bass Guitar&#8221;. However, it was pretty shit. So we just started playing.  The thing about performing in a group is that one rehearsal is generally worth 10 of you playing on your own. The quicker you learned the better.  Because you wanted to take advantage of the things that were being offered to you, like all the gig opportunities.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4055608505/" title="Peter Hook learning to play bass by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2745/4055608505_856750d4c1_o.jpg" width="640" height="480" alt="Peter Hook learning to play bass" /></a></p>
<p><em>Illustration by <a href="http://www.myspace.com/jedcollins">Jed Collins</a></em></p>
<p><strong>So you learned from necessity. But you went beyond this and actually mastered the bass guitar. How did that feel?</strong></p>
<p>I always think of incredible musicians as people like Johnny Marr, who started playing the guitar when he was seven. It&#8217;s quite unusual to find someone who doesn&#8217;t start playing until they&#8217;re twenty one, but who ends up playing in two hugely important groups in the history of music.</p>
<p><strong>You&#8217;re famous for playing the bass in a very unusual manner. How did you develop your style?</strong></p>
<p>I didn&#8217;t set out to be different, a lot of it wasn&#8217;t planned, the style just evolved the more I played. Personally, I think if you write and perform great music it&#8217;s impossible to fuck it up. Because great music will always live on, whether you publicise it in a national newspaper or not.</p>
<p><strong>So going back to the early days, how did you feel when you performed for the first time?</strong></p>
<p>I can recall getting ready for it, but I don&#8217;t remember the rest of it at all. I was extremely frightened. I can&#8217;t even remember coming off stage! However, it&#8217;s a great thing that first performance. The rest of your career you find yourself chasing after that excitement. It&#8217;s like your first drink or your first sexual experience. But you&#8217;re never going to capture that feeling you had at the very first one.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4055905753/" title="peterhookandsubvertmagazine.png by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3270/4055905753_499d56a190_o.png" width="640" height="480" alt="peterhookandsubvertmagazine.png" /></a></p>
<p><em>Angel and Hooky. Photo by Tash Willcocks</em></p>
<p>It&#8217;s also a confidence thing. I did a &#8216;Question &#038; Answer&#8217; session in Canada for the documentary film about Joy Division called &#8220;Control&#8221;. This kid was asking questions and he said to me &#8220;Can you tell me why for 30 years of your career, the first 15 years you never said anything and then for the last 15 you wouldn&#8217;t shut up!?&#8221; I went over and punched the fucker.  But he does have a valid point. I think the thing is, everything changes. So for the first 15 years I&#8217;d say I wasn&#8217;t very confident, and for the last 15 I was.</p>
<p><strong>How did you come to work with the legendary entrepreneur and record producer Tony Wilson?</strong></p>
<p>I&#8217;d seen him around before, we all went to the same concerts. He looked like he was from another planet, he dressed differently to anybody I&#8217;ve ever met. Tony had started putting on concerts in the Russell Club and he asked us to perform there for a while. He then decided to make a four-group compilation record and he invited us to record two tracks.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4074582597/" title="afactorysample.jpg by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2422/4074582597_f17d46866a_o.jpg" width="640" height="480" alt="afactorysample.jpg" /></a></p>
<p><em>Peter Saville&#8217;s designs defined the look of the band. Copyright <a href="http://www.parriswakefield.com/">Peter Saville</a></em></p>
<p>After that, we were looking for a proper record deal, one where somebody would actually give us money. But Rob Gretton our manager decided it would be better to keep control. He wanted to keep it based in Manchester and for us to sign with Factory records, which was Tony Wilson and Alan Erasmus&#8217; label. Rob was impressed with Tony&#8217;s ideas, we were just kids so we didn&#8217;t know any better.  </p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4056656106/" title="tonywilsonfactoryrecords.jpg by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3504/4056656106_00048182bc_o.jpg" width="535" height="401" alt="tonywilsonfactoryrecords.jpg" /></a></p>
<p><em>From left to right: Peter Saville, Tony Wilson and Alan Erasmus. Copyright <a href="http://www.myspace.com/kevin_cummins">Kevin Cummins</a></em></p>
<p>I don&#8217;t think we had the vision to think about the business side of being in a band. But as a manager, Rob had the foresight to realize: &#8220;Right I can really do something different with this band and we can still keep control&#8221;.  Because the thing that appealed to me about Punk was that it was all about doing things your own way and not compromising.  Getting what you believe in and pushing it as far as you could.  Not adhering to any strict rules and no one telling you what to do. </p>
<p><strong>This was quite a new way of thinking, especially for the music industry. What was the benefit of working for an independent label that operated in such an unconventional manner?</strong></p>
<p>The great thing about signing to Factory Records was that no one told us what to do, there was no planning at all. If we finished the track Tony would listen to it and go &#8220;Nice, we&#8217;ll record that and put it out next week&#8221;. It wasn&#8217;t like &#8220;Here&#8217;s a calendar for next year, we can&#8217;t clash with &#8220;Girls Aloud&#8221; or any major bands, and we&#8217;ve got to go on tour after&#8221;. Most record companies would never release a single if the band haven&#8217;t got an album ready and they haven&#8217;t got a tour planned.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4074594759/" title="Tonywilsonandpetersaville.jpg by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2460/4074594759_9a751a626c_o.jpg" width="640" height="425" alt="Tonywilsonandpetersaville.jpg" /></a></p>
<p><em>Tony Wilson and Peter Saville. Photo by <a href="http://www.dannynorth.co.uk/">Danny North</a></em></p>
<p><strong>Tell us about your first time in a recording studio?</strong></p>
<p>We were very overawed, excited, and out of our comfort zone, so we were scared. I was very lucky as a musician to have a producer like Martin Hannett. He taught us to look beyond a song, to give things depth and time that lasted and things like that. Even though the guy was extremely difficult to work with, he did give us a gift that I&#8217;ve used personally for years and years.</p>
<p><strong>So given the creative freedom you got from Factory Records how long did it take for Joy Division to gain popularity?</strong></p>
<p>That&#8217;s an interesting question. As Joy Division we were playing the same songs to no one, and then six months later we were playing the same songs to thousands of people, so it&#8217;s difficult to judge where it actually happened. It just grew through us playing and establishing ourselves as a live group. I remember the first time we played London we had to chip in for petrol, and we didn&#8217;t even get any money off the door because no one came.  There were only seven people in the whole place! I don&#8217;t think that you can really bypass that. But as long as you put on a great performance for those that did turn up, then it&#8217;s great.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/4055608575/" title="Joy Division on the road by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2751/4055608575_bc20a1b34c_o.jpg" width="640" height="438" alt="Joy Division on the road" /></a></p>
<p><em>Joy Division on the road. Illustration by <a href="http://www.myspace.com/jedcollins">Jed Collins</a></em></p>
<p><strong>Did you enjoy going on tour in the early days?</strong></p>
<p>We didn&#8217;t tour for a while, not like bands today who tour straightaway. We were still working and just playing odd dates whenever we could get them. It&#8217;s a different industry now. We grew at a much slower rate than a lot of groups today. They just go from nothing to hundreds of gigs. We had to work it around our day jobs and that&#8217;s what paid for us to tour.</p>
<p><strong>Did you feel that you benefited more from doing it that way?</strong></p>
<p>I think it kept us more grounded and a bit more realistic. But there were a lot of things that kept us down to earth. We didn&#8217;t really start making money until we&#8217;d been in the group nine or ten years. Everybody thought just because we co owned the Hacienda (nightclub) that we were loaded. In fact it was the opposite. Because we had the Hacienda, that&#8217;s the reason we didn&#8217;t have any money! But I do think that it did pay off, we had a level head and weren&#8217;t spoiled.</p>
<p>I think things like X-Factor and Pop Idol make the music business look exciting and glamorous. But when you look at it realistically, you&#8217;re up at 7.00 am and you&#8217;ll do an interview with a major TV station, then there&#8217;s a PR event, and then a signing and several personal appearances. It&#8217;s completely different to what it seems like on the outside.</p>
<p>But what we did was very different because we rebelled against all of that. I joined a group because I wanted to tell everyone to fuck off and do things my way. To me that was the great thing about being in a group where you&#8217;re not being told what to do. </p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-peter-hook/">Part 2 Of This Interview</a> where Peter tells us how he coped with the death of Joy Division lead singer Ian Curtis. He shares advice for upcoming musicians in the Internet age and tells us how he deals with negative reviews and criticism. Plus, don&#8217;t miss the truth behind the legendary stories of drugs and violence at the bands world famous club the Hacienda. </p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-peter-hook/">Check out Part 2 Now&#8230;</a> </p>
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		<title>Achieve your goals with creative visualization techniques, Interview with Chet Zar fine artist and special effects guru</title>
		<link>http://www.subvertmagazine.com/blog/chet-zar/</link>
		<comments>http://www.subvertmagazine.com/blog/chet-zar/#comments</comments>
		<pubDate>Thu, 21 May 2009 14:13:43 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Fine Art]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Media, TV & Video]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/chet-zar/</guid>
		<description><![CDATA[
Photo by Timmy Hwang
Artist, animator and master of the weird and wonderful. Chet has designed and created prosthetic effects for top movies like, The Grinch, X Men 3, Fantastic 4, The Ring, Hellboy, Men In Black  II, Planet Of The Apes and Batman An Robin.  Often working intense schedules, he knows what it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3840236419/" title="chetzarinspiressubvert.jpg by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2561/3840236419_631ee5d3ff_o.jpg" width="640" height="480" alt="chetzarinspiressubvert.jpg" /></a></p>
<p><em>Photo by Timmy Hwang</em></p>
<p>Artist, animator and master of the weird and wonderful. Chet has designed and created prosthetic effects for top movies like, The Grinch, X Men 3, Fantastic 4, The Ring, Hellboy, Men In Black  II, Planet Of The Apes and Batman An Robin.  Often working intense schedules, he knows what it takes to come up with world class work on demand.  </p>
<p>We pinned down the LA artist who not only taught us his visualization technique, but told us how to obtain advice from the top person within your industry and if you want to be successful you need a good plan, he had one from the age of 12.</p>
<p><span id="more-419"></span></p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3542965938/" title="Chet Zar "Addicted To The Good News" by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3373/3542965938_94aa8190b5_o.jpg" width="455" height="576" alt="Chet Zar "Addicted To The Good News"" /></a></p>
<p><em>&#8220;Addicted To The Good News&#8221;</em></p>
<p>Chet has also collaborated with good friends rock band &#8220;Tool&#8221; on their critically acclaimed video &#8216;Stinkfist&#8217; and every consecutive video since.  Mr Zar&#8217;s is also a highly esteemed painter whose disturbingly dark and arresting paintings have been exhibited in every hip gallery across California and attracted an extensive online international fan base.</p>
<p><strong>Your paintings are very dark and sinister and pretty scary, but what are your thoughts on fear.  Does it help or hinder you?</strong></p>
<p>I feel that fear is an obsolete emotion left over from our primitive past. I can’t think of one time where I thought, “I sure am glad I didn’t do that thing I was afraid of doing”. At this point in human development, it seems like we should be using our own judgment and intuition to guide us through life rather than fear.</p>
<p><strong>How often do you find yourself doing things that you&#8217;re afraid of?</strong></p>
<p>I mostly do things that I am afraid of out of necessity. Everybody has the natural tendency to avoid the things that they are afraid of. I did a live painting show with Alex Grey and some other artists and that was pretty scary. But I have always had that kind of ‘what the hell’ attitude when it comes to things like that. I just agree to them and dive in when the time comes.</p>
<p><a href="http://www.flickr.com/photos/peppermintpod/3551870004/" title="Chet zar &quot;I Want You&quot; by peppermintpod, on Flickr"><img src="http://farm4.static.flickr.com/3365/3551870004_8469b0c134_o.png" width="539" height="720" alt="Chet zar &quot;I Want You&quot;" /></a></p>
<p><em>&#8220;I Want You&#8221;</em></p>
<p><strong>Did you always feel like this career choice was the natural path for you and was the transition easy?</strong></p>
<p>I always felt like it was my destiny, really. When I was in the first grade I remember having visions of what my art studio would look like, so I knew all the way back then, that I was an artist. But that still did not make it easy. Nothing worthwhile ever is.</p>
<p><strong>So you knew what you wanted to do, did you make a plan of how you were going to achieve it?</strong></p>
<p>I had a plan since I was about 12 years old that I was going to create monsters for the movies. So I spent my teenage years studying and learning that, on my own, with the intention of building a portfolio of my work and getting a job that way. I got work right out of High School in that field (make up effects). After many years in that field, I decided I wanted to be a painter and focus on my own fine art. So I taught myself how to paint and learned as much as I could about that industry and started showing my work around in any underground art shows that would have me in Los Angeles.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3542965744/" title="Chet Zar "Cancerface" by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2276/3542965744_0c99bb4f7e_o.jpg" width="500" height="600" alt="Chet Zar "Cancerface"" /></a></p>
<p><em>&#8220;Cancer Face&#8221;</em></p>
<p><strong>You mention teaching yourself, but did you ever go out and actively look for help and advice from people in the industry?</strong></p>
<p>Sure. It all started when I was getting into makeup effects as a kid. I used to write letters to Dick Smith who is the Godfather of makeup effects and is known in the industry for being very open and helpful to people starting out. He gave me all kinds of great advice and that stuck with me. I try to do the same for other younger artists who write me.  But people should not be afraid to ask for advice. You will get ignored sometimes, but there are plenty of cool artists out there who are willing to share.</p>
<p><a href="http://www.flickr.com/photos/peppermintpod/3551031585/" title="Chetandfriends by peppermintpod, on Flickr"><img src="http://farm3.static.flickr.com/2453/3551031585_ed73d27927_o.png" width="640" height="414" alt="Chetandfriends" /></a></p>
<p><em>Debi Jacobson (owner of L&#8217;Imagerie gallery), Chet Zar, artist <ahref="http://www.robtwilliamsstudio.com/">Robert Williams</a>, Suzanne Williams, James Zar.</em></p>
<p><strong>When people first start out they often come to a standstill when faced with a lack of money, time, confidence and resources.  Did you experience any of these problems?</strong></p>
<p>I had all of those problems, with the exception of the confidence part. I had and still do have moments where I lack confidence, but overall I think I am confident in my ability and confident that if I am not good at something, I can learn how to do it.</p>
<p>I think the best way to overcome all of these pitfalls is to work around them. This is where naturally resourceful people should really have an edge. It’s all about coming up with creative solutions to problems, working hard and being tenacious. Somebody said “90% of success is just showing up” and it’s true. A lot of people complain about a lack of success but never even tried. You can’t expect anything to be given to you.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3549396382/" title="James Zar artwork by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3344/3549396382_7661922fe3_o.jpg" width="640" height="494" alt="James Zar artwork" /></a></p>
<p><em>Artwork by Chets father, James Zar</em></p>
<p><strong>You do have to be very proactive and get out there and do it, but as you said, there are people willing to help, did you have any particular people mentor you?</strong></p>
<p>My father, artist James Zar, was a big influence on me. I grew up watching him paint and work hard at perfecting his craft. My mother as well. She taught me that I could do anything I set my mind on. I also worked with an amazing sculptor in the film industry named Mitch Devane who really encouraged me and taught me a lot when I was considering going in to fine art.</p>
<p><a href="http://www.flickr.com/photos/peppermintpod/3551031347/" title="chet,-his-dad,-lc-and-delphia by peppermintpod, on Flickr"><img src="http://farm4.static.flickr.com/3609/3551031347_9baf77df7e_o.png" width="640" height="477" alt="chet,-his-dad,-lc-and-delphia" /></a>
<p>
<em>Chet Zar his Father James Zar, LC (L. Croskey &#8211; Artist plus founder and creator of <a href="http://www.cannibalflower.com/">Cannibal Flower</a>) and artist <a href="http://www.delphia-art.com/">Delphia</a>, Photo by Valentine Reitblat</em></p>
<p>Lots of people helped me out with advice and support while I was coming up such as L.C. from the Cannibal Flower group shows, Gary Pressman from CoprNason gallery.  My friend Adam Jones from the rock band Tool also has given me a lot of support by collecting my work and giving me plenty of encouragement.</p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-chet-zar">Part 2 Of This Interview</a> where Chet teaches us a great visualization technique for being more productive more often and how it can help you realize your goals.  Plus he talks to us about the lessons he&#8217;s learned from his heroes and why he doesn&#8217;t mix drugs and business.</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-chet-zar/">Check out Part 2 Now&#8230;</a> </p>
]]></content:encoded>
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		<title>Overcome creative blocks, Interview with Jeff Soto world renowned illustrator and fine artist</title>
		<link>http://www.subvertmagazine.com/blog/jeff-soto/</link>
		<comments>http://www.subvertmagazine.com/blog/jeff-soto/#comments</comments>
		<pubDate>Tue, 12 May 2009 16:11:02 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Character design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/jeff-soto/</guid>
		<description><![CDATA[
Jeff Soto has published two beautifully illustrated books; &#8220;Potato Stamp Dreams&#8221; and &#8220;Storm Clouds&#8221;. His artwork has been featured in top art magazines like; Juxtapoz, Giant Robot, Hi-Fructose, Art Prostitute, Lodown Magazine, Art Week, and Clutter.  He&#8217;s also worked with some impressive clients including; Sony Music, Warner Bros, Nickelodeon, Disney, Apple and Critterbox toys. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3505561127/" title="jeff2008.jpg by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3647/3505561127_c54b831b65_o.jpg" width="640" height="480" alt="jeff2008.jpg" /></a></p>
<p>Jeff Soto has published two beautifully illustrated books; &#8220;Potato Stamp Dreams&#8221; and &#8220;Storm Clouds&#8221;. His artwork has been featured in top art magazines like; Juxtapoz, Giant Robot, Hi-Fructose, Art Prostitute, Lodown Magazine, Art Week, and Clutter.  He&#8217;s also worked with some impressive clients including; Sony Music, Warner Bros, Nickelodeon, Disney, Apple and Critterbox toys. </p>
<p>But even successful artists like Jeff experience creative blocks, read on to discover how he conquers them by imagining he&#8217;s having a conversation with fictional character Tyler Durdan and find out how he kicks him into shape.</p>
<p><span id="more-416"></span></p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3505560283/" title="JeffSoto_SunandMoon.jpg by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3627/3505560283_a592d8f455_o.jpg" width="640" height="476" alt="JeffSoto_SunandMoon.jpg" /></a></p>
<p><em>Sun and Moon</em></p>
<p><strong>Jeff you&#8217;re the author of two books, your work has been featured in many top art magazines and you have exhibited extensively across America.  Many people tell us they struggle staying motivated and often experience creative blocks, as an establish artist how do you handle these issues?</strong></p>
<p>This is a subject that I&#8217;ve talked about in my book, let me tell you how I handle it.  After a solo exhibit I often feel used and abused, beat up, defeated. The months of sitting hunched over paintings working feverishly to bring life to the ideas in my head always seems to take it’s toll.  The adrenaline surge of the opening and after party quickly fade and before I know it I’m on a flight home. And I’m always ready.  I’m ready to abandon art for a while and hang out with my girls. I’m ready to tend to the neglected cacti garden, and in fact everything else I’ve neglected in the name of art.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3535192809/" title="Jeff Soto exhibition @ Stolen Space by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3397/3535192809_834c9f4022_o.jpg" width="640" height="754" alt="Jeff Soto exhibition @ Stolen Space" /></a></p>
<p><em>Fuzzy Friend</em></p>
<p>It’s time to relax and get back to feeling normal again. And I do.  But after a few weeks, post show depression kicks in and I start wondering if I’ve used up all my good ideas. I picture Brad Pitt (as Tyler Durden) telling me, “Well Jeffy boy, you had a good run but you’ve used up all your ideas man. You got nothing. Get the fuck off my porch!”. I always feel like that after a show. I’m done. Burnt out. Guess it’s time to start looking for a new profession.</p>
<h2>&#8220;It sparks something in my brain and new ideas start&#8230;&#8221;</h2>
<p>But experience has (so far) shown me that this is just an important part of my creative cycle. I’ve learned to just accept it and go with it. Before I know it, I am back drawing and something tiny yet powerful happens. It sparks something in my brain and new ideas start to filter out.  Some are straight awful, but I explore them anyways.  Slowly I start gaining confidence and begin to experiment. I draw a lot and make notes. As I go I pin the drawings (successful or not) onto my wall so new ideas can be interwoven and built upon them.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3523244616/" title="jeff soto painting  by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3555/3523244616_0f407ccafa_o.jpg" width="640" height="402" alt="jeff soto painting " /></a></p>
<p><em>Jeff in his studio</em></p>
<p>To my surprise I soon have the makings for a new body of work on my wall and the cycle has started again.  As I write this I am in mid-cycle. The after show bummer has been replaced with the pre-show “man, I better get painting!”.  This time it was collaborations with my daughter Shannon that lifted me out of the doldrums.  We’ve been working on watercolor paintings together- sometimes collaborating, sometimes working separately.  Painting with a child really opened me up to the happy accidents and playfulness that I’ve forgotten about.</p>
<p>Most importantly though, it’s just fun. Making art for no other purpose than to make each other laugh or to tell a story feels great. It’s art at it’s purest.  This book (Storm Clouds) contains work from three years and three solo shows- three cycles of ups and downs and the experiments in between. enjoy.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3523244466/" title="Jeff soto studio  by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3328/3523244466_21491fbe56_o.jpg" width="640" height="853" alt="Jeff soto studio " /></a><br />
<em>Jeff&#8217;s studio</em></p>
<p><strong>You mention pinning up work successful or not, how often do you find yourself failing at something or abandoning a piece of work?</strong></p>
<p>All the time, most of my work starts out looking like shit. I usually keep working through it until it works out. If that means repainting it, then so be it. Failing is part of my process.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3506370506/" title="jeff and Cassidy and Jesse Kloo by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3302/3506370506_8f8d2557a2_o.jpg" width="640" height="585" alt="jeff and Cassidy and Jesse Kloo" /></a></p>
<p><em>Jeff Soto with fans Cassady and Jesse Kloo, Photo by Lord Jim</em></p>
<p><strong>That&#8217;s true however, a lot of people still struggle with failure, so its good to have people spur you on.  Did you have anyone that encouraged your career choice?</strong></p>
<p>My parents were always pretty supportive, and for the most part my teachers were too.  I was lucky for that, but also I really enjoyed making art my entire life so I was driven to do it for myself.  I think my own desire to be an artist is the reason I’ve had some success.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3536010658/" title="Jeff Soto exhibition @ Stolen Space by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2256/3536010658_d1891eed96_o.jpg" width="640" height="573" alt="Jeff Soto exhibition @ Stolen Space" /></a></p>
<p><em>Unknown Soldier</em></p>
<p><strong>You say that you had the drive which is a key factor, but did you always feel like you could make a living out of it?</strong></p>
<p>It has always been hard, and I still see it as a difficult profession.  Maybe in a naive way I never really questioned it, I just went for it and didn’t let rejections get in the way.  Even now, I feel pretty good about what I’ve accomplished so far but I am looking to the future.  I feel I’m still in the beginning to mid stages in my career, and it’s tough sometimes to move forward.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3506369864/" title="JeffSoto_FlyAway.jpg by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3565/3506369864_06eabc9faf_o.jpg" width="640" height="318" alt="JeffSoto_FlyAway.jpg" /></a></p>
<p><em>Fly Away</em></p>
<p><strong>Did you set yourself a plan at the beginning of what you wanted to achieve?</strong></p>
<p>When I got out of high school I didn’t have a plan at all.  I had pretty horrible grades so college would have to wait.  I did 6-7 years of community college which was what I needed at the time.</p>
<p>I never really made goals, until I decided I wanted to go to art college when I was 24.  After that I would jot down ideas, plans, maybe they were goals. I used to write a lot of that stuff in my sketchbook, but last few years I’ve been keeping track of my to-do list with the computer.  Other than that, I just try to make good work and keep a clear head about what I’m doing.  I need to make a new list of goals&#8230; it’s on my to-do list.</p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-jeff-soto">Part 2 Of This Interview</a> where Jeff tells us about the sacrifices he&#8217;s made for his long term goals.  He also reveals how to handle negative feedback and the type of attitude he&#8217;s developed in order to gain respect. You&#8217;ll also discover what Jeff was like at school and the obstacles he&#8217;s had to overcome.</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-jeff-soto/">Check out Part 2 Now&#8230;</a> </p>
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		<title>How to adapt and thrive in the changing music industry, Interview with former Guns N&#8217; Roses and Velvet Revolver guitarist Duff McKagan</title>
		<link>http://www.subvertmagazine.com/blog/duff-mckagan/</link>
		<comments>http://www.subvertmagazine.com/blog/duff-mckagan/#comments</comments>
		<pubDate>Wed, 06 May 2009 13:38:49 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/duff-mckagan/</guid>
		<description><![CDATA[
Photo by Andrei Zarnoveanu
Legendary rock guitarist Duff McKagan, former member of Guns N&#8217; Roses, is revered by many musicians all over the world for his unique guitar skills.  He&#8217;s been in the music industry over 25 years, so he knows a thing or two about adapting and moving with the times. Duff invited us [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3839828763/" title="duff mckagan give inspiration to us all - subvert magazine by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3443/3839828763_fc2a0aa3c0_o.jpg" width="640" height="480" alt="duff mckagan give inspiration to us all - subvert magazine" /></a></p>
<p><em>Photo by Andrei Zarnoveanu</em></p>
<p>Legendary rock guitarist Duff McKagan, former member of Guns N&#8217; Roses, is revered by many musicians all over the world for his unique guitar skills.  He&#8217;s been in the music industry over 25 years, so he knows a thing or two about adapting and moving with the times. Duff invited us backstage to talk exclusively about how to keep up with the rapid changes in music industry to ensure a successful career.</p>
<p><span id="more-415"></span></p>
<p>Duff McKagan is the guitarist with supergroup Velvet Revolver and lead vocalist and guitarist for his own solo punk/rock band &#8220;Loaded&#8221;, plus he spent thirteen years in the hugely successful band Guns N&#8217; Roses. He&#8217;s also performed with Lenny Kravitz, Iggy Pop and been in bands with Steve Jones (Sex Pistols), John Taylor (Duran Duran) and Stewart Copeland (Police). Duff also writes a weekly column for Seattle Weekly and a financial report for playboy.  </p>
<p><strong>Duff you&#8217;ve been in the music industry a very long time and been extremely successful, but what&#8217;s been the biggest barrier you&#8217;ve had to overcome?</strong></p>
<p>Getting sober.  I wouldn&#8217;t be alive today otherwise.  My pancreas blew up, so my body made up my mind for me. The decision was literally made for me.  It really was, and I could have continued using (drugs) after I got out of hospital, but I would have died within a week or two.  So that&#8217;s the biggest life changing thing I&#8217;ve had to deal with.  Because when I got out of the hospital I finally said &#8220;OK I want to live now how do I do this?&#8221;.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3516228776/" title="Duff Mckagan orginal artwork by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3384/3516228776_9891d25665_o.jpg" width="640" height="541" alt="Duff Mckagan orginal artwork" /></a></p>
<p><em>Illustration by Olga Shvartsur</em></p>
<p>I had no fucking idea how to be sober.  I remember going to the store the first time and I was shaking.  It was as if I was on acid.  I remember taking the money out and handing it over and I thought everybody was staring at me.  I just couldn&#8217;t really deal with anything at that time.  I didn&#8217;t even know how to do the most basic things.  I had to take it from being completely detached from my body to now; being totally comfortable in my own skin.</p>
<p><strong>I know you&#8217;re very much into fitness now, so has it gone to the other end of the scale?</strong></p>
<p>I went completely the other way.  I started doing martial arts.  I became a kick boxer.  I got into the best dojo and I started competing with real fighters. When I dive into something whether its alcoholism and drugs, (which I was the fucking world champion) whatever I do, I go for it and dive in and immerse myself in it.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3488477521/" title="Duff mckagan rocking out by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3631/3488477521_1c2ecfb75a_o.jpg" width="640" height="863" alt="Duff mckagan rocking out" /></a></p>
<p><em>Photo by Carol Rodrigues</em</p>
<p><strong>What inspired you to do martial arts?</strong></p>
<p>I didn&#8217;t know which way to turn and it was another fateful thing that happened to me.  I was introduced to this legendary kick boxer who was a very spiritual man.  He had been retired from the fight game for a while and he took me in and agreed to teach me.  He was only teaching serious fighters, but he took me in and tore me down and built me back up.</p>
<h2>&#8220;I wasn’t in there to prove that I was macho&#8221;</h2>
<p><strong>Martial arts isn&#8217;t just a sport it&#8217;s a way of life.  Did you find it helped you emotionally as well?</strong></p>
<p>The sport is such a tiny amount of it.  Most people would assume that the biggest fear, is that you are going to get hurt, but by time i got into the ring I was extremely calm.  I just looked into the guys eyes and I could read everything that was going on.  I was taught all about defense the physical part, but I&#8217;d also developed the mental side, so I was at peace within myself and I knew I wasn&#8217;t in there to prove that I was macho.  I was in there to learn and discover more about myself.</p>
<p><strong>It seems like you have been on a real journey of discovery.  Lets go back to when it all started.  I&#8217;m interested to know how you got into music?</strong></p>
<p>I grew up in the last of eight kids.  I was born in 64 so by the time I was cognizant of music, it was probably 1969/70.  My older brothers and sisters were pretty hip.  They were into a lot of Hendrix, Beatles, Zeppelin and Sly and the Family Stone.  Really great bands and there were always lots of instruments around the house.  I didn&#8217;t know at the time, that you would suppose to take a lesson to learn how to play the guitar.  I thought there&#8217;s a guitar and I would hear a sound on the stereo, so I&#8217;ll just do that on the guitar and make that same noise and that&#8217;s how it started for me.  </p>
<p>At some point I really got interested in medicine too.  I set my mind on being a doctor.  I was doing really well even at Elementary School.  I was getting all A grades and I was really into it.  School was always kinda easy for me, but then Punk Rock started to hit, I was about 13 and I said lets go form a band and go play.  </p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3489290976/" title="Duff McKagan in punk top by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3415/3489290976_27a4d0d596_o.jpg" width="640" height="573" alt="Duff McKagan in punk top" /></a></p>
<p><em>Photo by Carol Rodrigues</em></p>
<p>It was really something about the primalness of Punk Rock that struck a chord with me, and the first time I heard the Sex Pistols and The Ramones it was like &#8220;oh wait this is mine, its not my older brothers or sisters music, its mine&#8221;.  I started writing songs and performing.  I&#8217;d play drums in one band, guitar in another and bass in another, and so I was playing in three bands all at once and I was really going for it.</p>
<p><strong>It sounds like you were really dedicated to music so what happened about being a doctor?</strong></p>
<p>Music I loved it, I ate it up you know and then &#8220;Prince&#8221; hit and on his first four records he plays everything and there I was, a kid who could play drums and lots of other instruments and so he became the man to me, and he still is even to this day.  He&#8217;s the most creative musical genius there is, he can sing, play guitar and he&#8217;s just amazing and he writes awesome songs as well.</p>
<p>So back to medicine, when I started my first band I was like &#8220;oh well me being a doctor, nah, its not gonna happen&#8221; but I kept that dream alive of academia and I went to school in my thirties.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3515417463/" title="Duff Mckagan orginal artwork by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3334/3515417463_af53db7c8a_o.jpg" width="640" height="596" alt="Duff Mckagan orginal artwork" /></a></p>
<p><em>Illustration by Olga Shvartsur</em></p>
<p><strong>So you&#8217;ve always enjoyed learning?</strong></p>
<p>I loved it.  I loved school and somehow I want to continue into a Masters program, because I really love learning.  My success was because I loved my art and I applied myself.  There&#8217;s a lot of people that say &#8220;Nah you&#8217;re never gonna make it doing that, go to school, blah blah blah&#8221; and if I was going to go to school and go down that route, I would have had to really applied myself to that as well.  </p>
<p>We didn&#8217;t have money for university you know.  There were so many fuckin kids and my mom as well.  Some of my older brothers and sisters put themselves through University, and you know being from a large family you have to fight your way through.  You have to fight your way to the fucking dinner table, so you get use to thinking, &#8216;Alright I&#8217;ve got to do this on my own&#8221;.</p>
<h2>&#8220;I drove around delivering stuff, it wasn&#8217;t drugs, but it wasn&#8217;t fully legal&#8221;</h2>
<p><strong>So the business side of being in the band; is that something that you had an interest in?</strong></p>
<p>No.  Not initially.  I never dreamed I would make any money playing music.  That&#8217;s not the reason why I got into it.</p>
<p><strong>Money wasn&#8217;t your main motivation?</strong></p>
<p>No not at all! When Guns N&#8217; Roses formed and the five of us got together it was like we would be in a room and the moment we struck the first chord we knew we had something.  We didn&#8217;t know we were going to sell millions of records.  We just knew we could create something special and that&#8217;s all we really thought about.  We just wrote some songs and managed to get a record deal.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3522033088/" title="Guns n Roses group shot by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3342/3522033088_15c8212bd4_o.jpg" width="640" height="833" alt="Guns n Roses group shot" /></a></p>
<p><strong>How did you go about getting a record deal.  Did you get a manager and then approach lots of record companies?</strong></p>
<p>We were kinda anti all of that.  We didn&#8217;t try looking for a record deal.  We had a manager this guy who was absolutely insane.</p>
<p><strong>He found you or you found him?</strong></p>
<p>It was kind of a mutual thing.  I worked at this place in Hollywood it was really decrepit; full of Hungarian mafia.  I just needed a job as I was starving, so I drove around delivering stuff.  It wasn&#8217;t drugs, but it wasn&#8217;t fully legal and I didn&#8217;t ask any fucking questions! as long as I got paid it was cool.  There was a guy who worked there and he was absolutely insane and addicted to doing speed balls.  He was totally out of his mind.  He eventually died from drugs.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3521222131/" title="Guns n Roses on the sofa by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3621/3521222131_d52b017a9e_o.jpg" width="640" height="444" alt="Guns n Roses on the sofa" /></a></p>
<p>Well that dude was our manager and he would bring us like little kids Halloween costumes down to our rehearsal place and he would say, &#8220;I&#8217;ve bought you guys some new clothes to wear&#8221;.  He would tell us &#8220;You guys are gonna be bigger than the New York Dolls.&#8221; and we would think, &#8220;Yeah.  Alright dude that&#8217;s great,&#8221;, but he would book us shows.  They were the weirdest fucking gigs you&#8217;ve ever seen: like playing at a UCL frat party for 30 bucks, but we were cool with that, because all we wanted to do was be out performing.</p>
<p><strong>When did Guns N&#8217; Roses start getting popular?</strong></p>
<p>Guns N&#8217; Roses started getting successful when we started performing at proper clubs.  We were pretty smart.  It was before the internet and stuff, so we would do like old skool mailing lists and people would sign up and we would mail them out information about our next gig. </p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3521221925/" title="Guns N Roses looking cool by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3340/3521221925_68bf69a532_o.jpg" width="640" height="622" alt="Guns N Roses looking cool" /></a></p>
<p><strong>How did you get record labels interested in your band?</strong></p>
<p>We just hustled and promoted our gigs by passing out flyers and people started coming out to watch us, because we were something different.  Our audience were punkers and metal kids, rockers, chicks and dudes and you know the whole thing.  We started selling out clubs and then selling out on multiple nights and then record companies would come to see us.  </p>
<p>We thought it was just an opportunity to get free meals, so we kinda dragged it out for as long as we could.  Once one record company jumped in, all the rest did, so we were getting free lobster dinners and cocktails.  You know, that was pretty cool and we knew all along which company we wanted to go with.</p>
<h2>&#8220;We were the youth.  We knew what was going on&#8221;</h2>
<p><strong>How did you decide which record company to choose?</strong></p>
<p>Geffin was a little boutique record company and it was small so it wasn&#8217;t like, &#8220;How am I going to find our guys office?&#8221;, they had this building right on sunset and our A &#038; R guy Tom Zutaut who signed us, he now manages a band called McQueen.  Well, he really believed in Guns N&#8217; Roses.  He was telling us shit like. &#8220;You guys are going to be bigger than Zeplin&#8221; and we were like &#8220;That&#8217;s what every A &#038; R guys says to their band, whatever dude we&#8217;re just glad you love us&#8221;.</p>
<p>We just found some people who were into us for who we were and who weren&#8217;t trying to change anything about us.  Some record companies we talked to didn&#8217;t know what they were talking about.  We were the youth.  We knew what was going on, they didn&#8217;t.  They had no idea.  </p>
<p>The record companies at the time were finding older producers.  An older producer is fine, but you have to be in touch with what&#8217;s going on and bring some fresh ideas that the kids don&#8217;t know about, but these guys were bringing disco beats, and we were like &#8220;what are you talking about?&#8221;.</p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-duff-mckagan">Part 2 Of This Interview</a> where Duff recounts the tactics Guns N&#8217; Roses employed in order to ensure no one took advantage or ripped them off financially. He reveals the saucy things they now do which were totally taboo before and how they maximize the money they make on tour. Plus don&#8217;t miss the story of who freaked out Duff for a whole day and had his knees shaking and voice quivering.</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-duff-mckagan/">Check out Part 2 Now&#8230;</a> </p>
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		<title>Learn by experimenting and exploring: Interview with Tim Tsui, legendary urban vinyl designer &amp; artist</title>
		<link>http://www.subvertmagazine.com/blog/tim-tsui/</link>
		<comments>http://www.subvertmagazine.com/blog/tim-tsui/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 17:19:53 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Character design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Graffiti]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Urban Vinyl]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/tim-tsui-urban-vinyl-toy-designer-tells-us-enjoy-meeting-your-fans-and-learn-by-experimenting/</guid>
		<description><![CDATA[
Tim Tsui in front of Bling canvas
Interview by Angel Greenham:
Tim Tsui is one of the top players in the designer toy industry (a term used to describe toys and other collectibles that are produced in limited editions), his figures decked out in cool street wear and influenced by Hip-Hop, are extremely popular with collectors all [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3838515602/" title="tim tsui pure inspiration - subvert magazine by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3487/3838515602_17cb5f5409_o.jpg" width="640" height="480" alt="tim tsui pure inspiration - subvert magazine" /></a></p>
<p><em>Tim Tsui in front of Bling canvas</em></p>
<p>Interview by Angel Greenham:<br />
Tim Tsui is one of the top players in the designer toy industry (a term used to describe toys and other collectibles that are produced in limited editions), his figures decked out in cool street wear and influenced by Hip-Hop, are extremely popular with collectors all around the world.  </p>
<p>Tim has worked with huge clients like Coca Cola, Adidas, Nike and Royal Elastics and is a prominent attraction at all the leading toy fairs.  Read on to find out how his experimental attitude has led to his success and what helps him boost his energy. </p>
<p><span id="more-414"></span></p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3444174311/" title="Tim Tsui urban vinyl by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3395/3444174311_20f07925d8_o.jpg" width="640" height="717" alt="Tim Tsui urban vinyl" /></a></p>
<p><em>Bling by Tim Tsui</em></p>
<p><strong>You&#8217;re always traveling around the world to different exhibitions and trade shows, tell me how do you cope with the fast paced lifestyle of being a high profile artist?</strong></p>
<p>I really enjoy meeting my fans during events, Like SDCC (San Diego Comic Con), TTF (Taipei Toy Festival), and at some of my own exhibitions. Every time I go to these events, I have fun and take time to relax.  I enjoy going swimming and when the sun is shining, I chill out at the pool side. Its great having drinks with my artist friends and meeting all my fans, all these things allow me to re-charge my energy and bring me great joy and happiness. </p>
<p>After having a few days holiday I get back to my base, then I start again creating my characters and sorting out some paper work. So, friends and fans are my energy, please don’t be shy when you see me at an event, just come and try to talk with me, I would really enjoy it so much.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3442451812/" title="Tim Tsui and Alice by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3645/3442451812_f05d30c984_o.jpg" width="640" height="426" alt="Tim Tsui and Alice" /></a></p>
<p><em><a href="http://www.flickr.com/photos/29446942@N00/">Photo of Tim Tsui and Alice Chan by Ramond Kan</a></em></p>
<p><strong>What other big toy fairs or events have you shown your work?</strong></p>
<p>I had been invited to show my work at events around the world like, in the USA, France, UK, Japan and Taiwan for several years, and I&#8217;ve had a touring exhibition in LA, London and Paris. Apart from that, I&#8217;ve participated in live paintings at famous dept stores and Galleries like Lafayette in Paris.</p>
<p><strong>Now I know you have a huge fan base yourself, but who are your hero&#8217;s?</strong></p>
<p>No, I don&#8217;t have anyone special, I liked to explore things by myself, just like what the Salvador Dali said.” An artist is not one who is inspired, but one who can inspire others”</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3441671013/" title="Urban Vinyl by Tim Tsui by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3596/3441671013_7f188c3dd3_o.jpg" width="640" height="593" alt="Urban Vinyl by Tim Tsui" /></a></p>
<p><em>Da Minci GID by Tim Tsui photo by <a href="http://www.flickr.com/photos/21841211@N04/">Lin Ping Kuang/Amon</a></em></p>
<p><strong>Tell me when you first set out on this creative path, did you have a strategy of how you were going to achieve success?</strong></p>
<p>I don’t think becoming an artist is an easy path, I think mostly artists have a very hard life or have worked hard before they gain success, many people see others being successful and think its easy but they never hear how hard it is behind the scenes. </p>
<p>For me, I learned all the stuff myself by reading books or by experimenting, since I think you can only learn the best things by exploring them yourself, rather then just asking people how to make it or how to do it. I was lucky that, finally I did succeed, but I did spend a lot of time testing different things instead of enjoying myself, like going to the movies or to a concert or hanging out with friends.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3445004892/" title="Tim Tsui artwork by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3590/3445004892_2f9df4e48d_o.jpg" width="640" height="718" alt="Tim Tsui artwork" /></a></p>
<p>I didn’t set any goals for myself, I just worked on the things which I liked to create or on expressing myself through my thoughts. I enjoy creating things which are surreal with a mix of lifestyle thrown in, that’s why I created an ape wearing hip hop clothes, which make him look almost human. I like to make things crazy but meaningful, that’s why I came up with the series Da Fighter, to tell people fight for your dreams, with respect and love.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3441670579/" title="Urban Vinyl by Tim Tsui by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3335/3441670579_930e7d5ab3_o.jpg" width="640" height="570" alt="Urban Vinyl by Tim Tsui" /></a></p>
<p><em>Da Fighter by Tim Tsui</em></p>
<p><strong>How do you think people view designer toys?</strong></p>
<p>I hope people look at other artist’s characters and study the background of the figure instead of just looking at the price.  Sometimes I see people get annoyed with artist’s work and they don&#8217;t seem to get their point of view, they don’t know the story behind it or understand the meaning the artist intended. I hope Art Toys can be respected and appreciated as a piece of art. </p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-tim-tsui">Part 2 Of This Interview</a> where Tim describes what he was like as a child and how he did at school. He also shares his advice for problem solving and how he handles negative criticism. Plus don&#8217;t miss hearing about guns, giant wrestlers, and working with multi billion dollar brands.</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-tim-tsui/">Check out Part 2 Now&#8230;</a> </p>
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		<title>The Charlatans front man Tim Burgess on self publishing, big decisions and being rescued by Ice T.</title>
		<link>http://www.subvertmagazine.com/blog/charlatans-tim-burgess/</link>
		<comments>http://www.subvertmagazine.com/blog/charlatans-tim-burgess/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 21:08:07 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/charlatans-tim-burgess/</guid>
		<description><![CDATA[
The Charlatans performing at Ben and Jerry&#8217;s festival photo by Jimmy James
We interview The Charlatans lead singer, superstar DJ and style icon Tim Burgess. Who showed SUBvert around his UK studio and talked about how they rose from tragedy to become an international success. Also how self publishing their music has resulted in some of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3838577090/" title="tim burgess lead singer with the charlatans is full of inspiration subvert magazine interview by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2573/3838577090_5d4a2b717c_o.jpg" width="640" height="480" alt="tim burgess lead singer with the charlatans is full of inspiration subvert magazine interview" /></a></p>
<p><em>The Charlatans performing at Ben and Jerry&#8217;s festival photo by Jimmy James</em></p>
<p>We interview The Charlatans lead singer, superstar DJ and style icon Tim Burgess. Who showed SUBvert around his UK studio and talked about how they rose from tragedy to become an international success. Also how self publishing their music has resulted in some of their most satisfying creative work.</p>
<p><span id="more-405"></span></p>
<p>The Charlatans have had three number one albums plus three, top ten singles. Tim&#8217;s added his vocals to songs by bands such as The Chemical Brothers, Mark Ronson and Peter Hook&#8217;s band Freebass.  Tim is also friends with The Rolling Stones, and supported the band as a solo artist. </p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3431499060/" title="TimatBenJerrysfestival1.png by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3615/3431499060_70e697456d_o.png" width="640" height="747" alt="TimatBenJerrysfestival1.png" /></a></p>
<p><em>The Charlatans performing at Ben and Jerry&#8217;s festival photo by Jimmy James</em></p>
<h2>Life changing decisions</h2>
<p>Interview by Angel Greenham</p>
<p><strong>The Charlatans have been going for nearly two decades, that&#8217;s a long time in the music industry, have there been any major decisions that have contributed towards your success?</strong></p>
<p>The biggest decision we&#8217;ve ever had to make was after Rob Collins [our former keyboard player] died. A friend of ours Jeff Barrett who runs <a href="http://www.heavenly100.com/">Heavenly Records</a> was doing our press and I telephoned him to say we couldn&#8217;t perform with Oasis at Knebworth, as it was two days after Rob&#8217;s funeral.  Jeff said “No, you’ve got to do it” and I said &#8220;How, we don’t have enough people?&#8221;, and he told me flat out “You&#8217;ve got to do it, or that’s it, the bands finished”.  </p>
<p><P>It was excellent advice and Bobby Gillespie (lead singer with Primal Scream) offered us Martin Duffy (their keyboard player) for the night and he ended up joining the band for 6 months.  It was amazing, but also crazy because, on the one hand, we had lost our best mate and he was a really important part of the band, however, Duffy coming in and helping us through the next 6 months was a real blessing.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3430682193/" title="TheCharlatansatbenandjerrysfestiva.png by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3569/3430682193_26a639b677_o.png" width="640" height="733" alt="TheCharlatansatbenandjerrysfestiva.png" /></a></p>
<p><em>The Charlatans performing at Ben &#038; Jerry&#8217;s Festival photo by Jimmy James</em></p>
<p><strong>It was very compassionate of Bobby to help you out.  You guys made another big decision at the beginning of your career to publish your first single yourselves, why did you decide to go down that route?</strong></p>
<p>It was early on and we’d done a demo tape and we tried to get a deal but no one was really coming forward, so we put it out ourselves.  Our Manager&#8217;s sister put up the money to get the single out.  We were suppose to sell a thousand copies but we ended up selling fifteen thousand, so she got her money back and we got to buy a van.</p>
<p>This was all part of the Manchester scene and a lot of people started showing an interest in us because we had a DIY record out, so the majors were interested as well as a few independent labels. But we chose a record label called <a href="http://www.beggars.com/">Beggars Banquet</a> because they seemed like the people who could actually do it for us.  We wanted to be able to sell records all over the world, they could do that, but they were still small enough to actually let us do things the way we wanted to do them, so it was a wise choice really.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3430653545/" title="timburgess2.png by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3366/3430653545_84ee70b9bf_o.png" width="640" height="828" alt="timburgess2.png" /></a></p>
<p><em>Tim performing in Manchester, photo by Nicky McGowan</em></p>
<p><strong>So you signed with Beggars Banquet because you could do things your way. What were the benefits of working with a record label?</strong></p>
<p>For me it was amazing because we used a guy called <a href="http://www.artistdirect.com/nad/music/artist/credits/0,,548123,00.html">Chris Nagle</a> who was the engineer for all the Joy Division records and the first New Order album and a lot of <a href="http://en.wikipedia.org/wiki/Factory_Records">Factory Records</a> stuff. He was <a href="http://en.wikipedia.org/wiki/Martin_Hannett">Martin Hannett’s</a> right hand guy and Martin was a legendary producer in Manchester.  It was a beautiful experience, we went to <a href="http://www.strawberrynorth.co.uk/">Strawberry Studios</a> in Stockport to record &#8220;Indian Rope&#8221;. That&#8217;s the studios where Joy Division recorded their debut album &#8220;Unknown Pleasures&#8221; and it’s famously owned by 10CC so it was a great experience.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3417681947/" title="Tim Burgess performing in Manchester by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3300/3417681947_ba43267f35_o.jpg" width="640" height="459" alt="Tim Burgess performing in Manchester" /></a></p>
<p><em>Tim performing in Manchester, photo by Nickie McGowan</em></p>
<p><strong>Chris Nagle was obviously very talented and had worked with some outstanding bands, what was it like working with him?</strong></p>
<p>He would come down to check us out in our rehearsal and stuff like that, generally he was a really great guy with a lot more experience than we had, so we were really happy, he gave us a good sound, it sounded like a first record at the time we were doing it, but I didn’t think we could ever top it, I thought it was the best record I’d ever heard.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3430653667/" title="Timburgess1.png by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3396/3430653667_6b5e068742_o.png" width="640" height="739" alt="Timburgess1.png" /></a></p>
<p><em>Tim performing in Manchester, photo by Nickie McGowan</em></p>
<p><strong>It sounds like a very positive experience.  A lot of people struggle publishing their work in the early stages of their career.  Do you ever have any doubts when you&#8217;re putting out new material?</strong></p>
<p>I think I’ve got good taste, I can get this weird feeling right inside and it comes from my stomach and it tells me its good. I follow it through the best way I can.  I think I’m probably doing that even better these days, it doesn’t have to be a perfect recording, or a brilliant vocal take, it’s all about the vibe and the emotion you get from it.  That’s when I don’t care what anyone says because I&#8217;ve put my heart and soul into it, I feel proud of it.</p>
<p><strong>&#8220;Indian Rope&#8221; was a big hit along with a lot of other tracks you released through Beggars Banquet so why did you change labels?</strong></p>
<p>Well, we were actually on Beggars Banquet for quite a long time, that was probably the most successful period, we had three number one albums and we did 6 with them in total.  But at the time we felt like a change of scene, its like a relationship with somebody for six years, you think &#8220;oh my god do I need something new&#8221; and you start to assess the situation and see where to go next.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3430653363/" title="timphotoshoot1.png by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3623/3430653363_61d35a272d_o.png" width="640" height="787" alt="timphotoshoot1.png" /></a></p>
<p><em>SUBvert magazine photoshoot at The Charlatans recording studio, photo by Nickie McGowan</em></p>
<p>So Universal were interested and the first record we did with them was really good, it was a massive hit, then it went downhill from there.  The second album with them was &#8220;Wonderland&#8221; and in my opinion, its not the best record we’ve ever done. Universal were freaked out because we were doing it all ourselves, our own way, in LA, with a producer that we wanted and they didn’t have a say. </p>
<p>So they gave up on us, but they didn’t want to let us go either. It was frustrating being on a label that wouldn’t let us go to anybody else but didn’t want to do anything with us themselves.  So we just made a crap record, even though we thought we were being smart, the public thought we&#8217;d lost it. </p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-tim-burgess">Part 2 Of This Interview</a> where Tim tells us the story about Ice-T stepping in to save them from a crazy attack.  He also gives us his opinion on new technology and how they&#8217;ve used it to add extra value for their fans.  Plus the true benefit of having complete control of all their decisions.</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-tim-burgess/">Check out Part 2 Now&#8230;</a> </p>
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		<title>Jon Burgerman &#8211; Master Doodler explains why you don&#8217;t need lots of cash or fancy resources to be successful.</title>
		<link>http://www.subvertmagazine.com/blog/jon-burgerman/</link>
		<comments>http://www.subvertmagazine.com/blog/jon-burgerman/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 15:22:50 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Character design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/jon-burgerman-master-doodler-explains-why-you-dont-need-lots-of-cash-or-fancy-resources-to-be-successful/</guid>
		<description><![CDATA[
Do you tell yourself that there&#8217;s no way you can succeed without a wadge of cash, all the best equipment and a bunch of top business people in tow? Well Jon Burgerman is an internationally successful illustrator and he&#8217;s here to tell you that you don&#8217;t need any of that stuff in order to be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3837882343/" title="jon burgerman boost our energy and motivation with subvert magazine by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2676/3837882343_6108483266_o.jpg" width="640" height="480" alt="jon burgerman boost our energy and motivation with subvert magazine" /></a></p>
<p>Do you tell yourself that there&#8217;s no way you can succeed without a wadge of cash, all the best equipment and a bunch of top business people in tow? Well Jon Burgerman is an internationally successful illustrator and he&#8217;s here to tell you that you don&#8217;t need any of that stuff in order to be successful.</p>
<p>Read on to discover how Jon&#8217;s succeeding in a competitive industry.</p>
<p><span id="more-402"></span></p>
<p>Jon has exhibited in galleries around the world including; Japan, Hamburg, Beijing, Barcelona and Singapore. He&#8217;s published two books <a href="http://www.helloduudle.com/"><strong>&#8220;Hello Duudle&#8221;</a></strong> and <a href="http://www.jonburgerman.com/Shop/"><strong>&#8220;Pens are My Friends&#8221;</a></strong>.  Plus his illustrations have been featured in <a href="www.cluttermagazine.com"><strong>Clutter Magazine</a></strong>, <a href="www.computerarts.co.uk/"><strong>Computer Arts</a></strong> and <a href="http://www.jeremyville.com/home/jeremyville_home.html"><strong>&#8220;Vinyl Will Kill&#8221;</a></strong>.  He&#8217;s  designed a range of <a href="http://www.jonburgerman.com/Work/comments/rip_curl_summer/"><strong>Ripcurl</a></strong> clothing, a series of soya surfboards, and top fashion house <a href="http://www.jonburgerman.com/Work/comments/hotel_60/"><strong>Miss Sixty</a></strong> commissioned him to doodle all over the walls of their swanky Hotel in Italy, not bad for someone who claims <strong>&#8220;I&#8217;m the King of Wing-ing it&#8221;</strong></p>
<p>.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3401825272/" title="fav-cheese by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3474/3401825272_ea18a0c180_o.jpg" width="640" height="725" alt="fav-cheese" /></a></p>
<p><em>Fav-cheese</em</p>
<h3>&#8220;Your body, whilst hurting and hating you for making it sweat also releases tiny pellets of golden happiness&#8221;</h3>
<p><strong>Hiya Jon I&#8217;m always reading on <a href="http://twitter.com/jonburgerman">Twitter</a> about you jetting around the world doing exhibitions and live drawing events, leading such a busy lifestyle, where do you find the energy, is exercise part of your routine?</strong></p>
<p>I’m pretty unfit but I do manage to get to the gym a couple of times a week if I’m not traveling. Exercise is good for the brain as much as it is for the body. Also if you work a lot on your own (say in a room on your own) you can get depressed quite easily so exercise, going out and sweating, doing something completely different is healthy for you and can keep you happy. Your body, whilst hurting and hating you for making it sweat also releases tiny pellets of golden happiness orbs into your soda-blood-stream (this is a scientific fact).</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3401824280/" title="ISPO-drawing by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3556/3401824280_9a4e2a4e7d_o.jpg" width="640" height="562" alt="ISPO-drawing" /></a></p>
<p><em><a href="http://www.jonburgerman.com/Work/comments/ispo_munich/">ISPO (Trade Show In Munich) Drawing</a></em></p>
<p><strong>You mentioned working on your own, tell me about your process for coming up with new work can you be creative on demand?</strong></p>
<p>I used to be able to but things are slowing down a little these days. Sometimes I need to have a break from work, go away and do something else for a while. It’s never good to force it if inspiration isn’t forthcoming. Just relax, try not to stress and come back to it after eating some salad.</p>
<h3>&#8220;I had no cash or fancy resources. You don’t need it&#8221;</h3>
<p><strong>Talking about stress, a lot of people get frustrated with the lack of resources or other obstacles they have to overcome have you experienced any particular barriers?</strong></p>
<p>I had all the normal deficiencies but kept working anyway. For about three years I sat on a crappy wooden chair in my tiny bedroom, using my pillow from my bed as a cushion, working on an old PC with a dial up internet connection shared between three people.</p>
<p>I had no cash or fancy resources. You don’t need it (to do the kind of things I do). Just work hard! Enjoy working hard! Don’t get drunk every night, don’t complain, eat vegetables, enjoy! Work! Enjoy! Draw! Sleep! Listen! Read! Work!</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3401825158/" title="fingers-and-thumbs by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3421/3401825158_56995c8961_o.jpg" width="640" height="905" alt="fingers-and-thumbs" /></a></p>
<p><em>Fingers and Thumbs</em></p>
<p><strong>Did you take to this career path naturally, did you have confidence in yourself that you could really do it from the start?</strong></p>
<p>It’s all I ever wanted to do and all I knew I could ever do so whilst the path has had its ups and downs it’s all been pretty OK – but then I don’t really know any other way. But nothing good is ever really easy, it has been hard work but worth it of course.</p>
<p>
<h3>&#8220;I’m the King of Wing-ing it&#8221;</h3>
</p>
<p><strong>You&#8217;re absolutely right it does take a lot of effort, did you ever write a plan of what you wanted to achieve?</strong></p>
<p>I’m a terrible planner, even if I make them I seldom stick to them. I’ve never made a business plan or anything like that. I’m the King of Wing-ing it, I make it up as I go along, change my mind a million times and then get distracted and forget all about what I’m meant to be doing.</p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-jon-burgerman">Part 2 Of This Interview</a> where Jon talks to us about what it takes to be successful, why failure doesn&#8217;t scare him and what he wishes he would have done if he&#8217;d only thought of it back then.  Plus you&#8217;re going to want to know, whose hanging out with supermodels and drinking champagne from glass slippers.</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-jon-burgerman/">Check out Part 2 Now&#8230;</a> </p>
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		<title>Readers letter: How to submit your work to magazines, websites or potential employers</title>
		<link>http://www.subvertmagazine.com/blog/how-to-submit-your-work-to-magazines/</link>
		<comments>http://www.subvertmagazine.com/blog/how-to-submit-your-work-to-magazines/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 04:50:58 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Readers letters]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/how-to-submit-your-work-to-magazines/</guid>
		<description><![CDATA[
Illustration by Cathryn Weatherhead.
We receive submissions from people who would like us to use their work on a daily basis and I can&#8217;t help but get disappointed by how little effort the majority of people put into the task. This lack-luster approach isn&#8217;t limited to submissions for the magazine either, over the years I&#8217;ve had [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.subvertmagazine.com/blog/wp-content/uploads/2009/02/cathryn640.jpg' width="640" height="496" alt='Cathryn Weatherhead Illustration' /></p>
<p><a href="http://www.cathrynweatherhead.com">Illustration by Cathryn Weatherhead.</a></p>
<p>We receive submissions from people who would like us to use their work on a daily basis and I can&#8217;t help but get disappointed by how little effort the majority of people put into the task. This lack-luster approach isn&#8217;t limited to submissions for the magazine either, over the years I&#8217;ve had to review countless portfolios for people wanting an interview for different creative positions within various companies. <strong>The good news is, most people do it so badly, it&#8217;s really easy for YOU to do it well and stand out! </strong></p>
<p>Here are the 3 most common mistakes I see people make;</p>
<p><span id="more-390"></span></p>
<p>1) Mediocre. They simply don&#8217;t don&#8217;t put enough effort in, they don&#8217;t try to sell themselves. They don&#8217;t try to stand out.</p>
<p>2) The confession. A surprising number of people find it almost impossible to make contact with strangers without pointing out all their personal weaknesses and insecurities. </p>
<p>3) One shot wonder. There&#8217;s nothing, I repeat NOTHING in life worth having that you can expect to obtain on your first try, but 99% of people will only ever submit their work once before giving up. </p>
<h2>So what does a good cover letter look like?</h2>
<p>Here&#8217;s a letter we received this week (published with permission). I&#8217;ll break down why I like it in a minute&#8230;</p>
<p><strong><em>Subject: I would really like to be featured in Subvert Magazine. :)</p>
<p>Dear Angel,<br />
 <br />
My name is Cathryn Weatherhead. I am an Illustration graduate from Swansea Metropolitan University and I would really like to be featured in Subvert Magazine. Currently based in South Wales I am embarking upon an illustration career with much gusto, imagination and patience. However, I am in need of exposure to really get going :)</p>
<p>While studying in Swansea, I developed a style of contemporary illustration that utilizes different media; including embroidery and mono-printing to create original artworks. I have sent some of my favourite work for you to look at with this email.<br />
 <br />
Since graduating I have worked on a number of self initiated projects, launched my own website, <a href="http://www.cathrynweatherhead.com">www.cathrynweatherhead.com</a>. I also achieved a ‘High Commendation’ in the Cheltenham Illustration awards and I am going to be appearing in Martin Dawber’s ‘Big Book of Illustration’ which is out this autumn. And although this is all good, I want to be in YOUR magazine!<br />
 <br />
If you want to see more or know more please feel free to contact me on [phone] or at [email]. I would be over the moooon if you selected me to appear in Subvert or even if you just had some advice to offer.<br />
 <br />
Thank you for taking the time to read this<br />
 <br />
Cathryn Weatherhead</em></strong></p>
<h2>So let&#8217;s break it down&#8230;</h2>
<p><strong><em>Subject: I would really like to be featured in Subvert Magazine. :)</em></strong></p>
<p>She kicks off with a good title, it&#8217;s clear and confident in it&#8217;s intention and the smilie adds an informal friendly feel like a real email from one human to another. (Why should &#8216;first contact&#8217; be formal and fake as suggested in so many resume guides?) Most emails we get contain the single word &#8217;submission&#8217; which generally results in it being filed in the &#8217;submissions&#8217; folder to be dealt with later. That&#8217;s what you don&#8217;t want. </p>
<p><strong><em>My name is Cathryn Weatherhead. I am an Illustration graduate from Swansea Metropolitan University and I would really like to be featured in Subvert Magazine. Currently based in South Wales I am embarking upon an illustration career with much gusto, imagination and patience. However, I am in need of exposure to really get going :)</em></strong></p>
<p>Angel has connections with this particular university, so pointing out the connection, or any connection between you the author and the publisher you are contacting will start to build the rapport. As humans we are always looking for connections and similarities in the people we meet. </p>
<p>But the next sentence is the real killer for me because she does two things;</p>
<p>a) She makes it clear that she&#8217;s doing her part &#8220;embarking upon an illustration career with much gusto, imagination and patience.&#8221;<br />
b) Whilst acknowledging that she can&#8217;t do it all on her own and she needs our help &#8220;However, I am in need of exposure to really get going :)&#8221;</p>
<p>If you&#8217;re submitting your work to someone you&#8217;re actually asking a lot of them. You&#8217;re asking them to put their neck on the line in one way or another. If we publish your work or give you a job, then we&#8217;re publicly staking our reputation on your performance. That&#8217;s a big deal. Publishers and employers want to see that you are hungry for it, you will really make use of an opportunity that you are given and that you won&#8217;t make us look like fools for backing you.</p>
<p>On top of that, never forget that there is a human being at the other end of your email. And human beings love to feel wanted, we like it when someone says they need something that we can give them. (Even when we know we aren&#8217;t the only one getting this email) </p>
<p><strong><em>While studying in Swansea, I developed a style of contemporary illustration that utilizes different media; including embroidery and mono-printing to create original artworks. I have sent some of my favourite work for you to look at with this email.</em></strong></p>
<p>Here, she tells us why she&#8217;s different and why her work is original. The human brain is exposed to so much information on a daily basis, to help us cope its hard wired to pay particular attention to what&#8217;s new and novel, so making sure you have something new and novel and pointing out what it is, can make all the difference. </p>
<p><strong><em>Since graduating I have worked on a number of self initiated projects, launched my own website, <a href="http://www.cathrynweatherhead.com">www.cathrynweatherhead.com</a>. I also achieved a ‘High Commendation’ in the Cheltenham Illustration awards and I am going to be appearing in Martin Dawber’s ‘Big Book of Illustration’ which is out this autumn. And although this is all good, I want to be in YOUR magazine!</em></strong></p>
<p>Now, she continues to tell us about her achievements so far, further reinforcing the idea that she&#8217;s a self-starter, a person who can be trusted to get the job done, who won&#8217;t let us down and is someone worth backing. It doesn&#8217;t matter that we&#8217;ve never heard of the award or the book, it tells us that she&#8217;s active, she&#8217;s out there, doing her work and getting it out into the world. The more we can see that she is likely to succeed and still have a creative career in 5, 10 years time, the more we will want to help her. She also emphasizes for the third time that she wants to be in OUR magazine. The magic number of times you should repeat anything of importance in a communication. </p>
<p><strong><em>If you want to see more or know more please feel free to contact me on [phone] or at [email]. I would be over the moooon if you selected me to appear in Subvert or even if you just had some advice to offer.</p>
<p>Thank you for taking the time to read this</p>
<p>Cathryn Weatherhead</em></strong></p>
<p>And now to the closing. I&#8217;d say the email length is about just right. Although you can always add more information if it&#8217;s relevant, I&#8217;d suggest that multiple emails over a period of time each containing new information are a better way to go. She closes by giving us a mobile and email address, a clear sign that she&#8217;s accessible and waiting for our contact. (Most people don&#8217;t include a phone number and many will take up to a week between checking their emails. )</p>
<p>She adds a very clever touch by telling us how much it would mean to her to be selected. We all want to make people happy, especially if it&#8217;s helping them get closer to their goals and particularly when they have demonstrated who much effort they are putting into it themselves. </p>
<p>Her email ends with a strong finish, acknowledging that the process of even looking at submissions is very time consuming and therefore costly and thanking us for taking the time to read it. </p>
<p>To top it all off, she finishes with her full name. Cathryn Weatherhead. Now this might sound like the simplest step in the world, but it&#8217;s one that shouldn&#8217;t be overlooked. The fact of the matter is, we get a lot of correspondence from a lot of people, as does any other publisher or employer you will contact. Until they hear from you a few times, unless you make an instant impression, people will forget you! It&#8217;s nothing personal, they just will. So making sure that your name is clear is very important. </p>
<p>In this case, &#8220;Cathryn Weatherhead&#8221; is included, (in full), four times in the email.<br />
It&#8217;s in the &#8216;From&#8217; header of the email, it&#8217;s in the introduction at the very start of the letter, it&#8217;s in her website domain in the middle and it&#8217;s in her closing at the end. </p>
<p>&#8220;Cathryn Weatherhead&#8221;<br />
&#8220;Cathryn Weatherhead&#8221;<br />
&#8220;Cathryn Weatherhead&#8221;<br />
&#8220;Cathryn Weatherhead&#8221;</p>
<p>We are going to remember Cathryn Weatherhead. </p>
<p>Now, is this the only way to write a submission? No<br />
Is this how YOU should write a submission? That&#8217;s not what I&#8217;m suggesting.<br />
Isn&#8217;t it all about the work and not the email? No, of course your work must be great &#8211; but talent alone will not get you selected, it certainly won&#8217;t get you selected more than once. Attitude is more important to most people, because most situations are about one person having to work with and trust another person, the work is just the end result. </p>
<h2>A summary of what you CAN DO to get your submission noticed</h2>
<p>1) Make the HEADLINES. A catchy title always sets the tone.</p>
<p>2) Create rapport, explain why there is a connection between you and the publisher.</p>
<p>3) Tell them how much you want it and why you&#8217;re worth backing. Show them how other people have backed you. Convince them that you&#8217;re doing your part, you&#8217;re willing to put in the work and you&#8217;re not just out for what you can get.</p>
<p>4) Remember you&#8217;re talking to a human, make them feel special, make them feel valued.</p>
<p>5) Tell them what makes you new, UNIQUE and different.</p>
<p>6) Create a clear distinguishable brand (how you want people to remember you) and repeat your most important messages, the things you really want to sink in at least 3 times! Not once or twice but three times. You don&#8217;t have to repeat your point in exactly the same way, you can say the same thing, different ways, as long as you are repeating it; 1,2,3 times :)</p>
<p>If you&#8217;re currently submitting your work to publishers or employers, why not run a split test between your current method and this one? Send out half your emails or letters as normal and half like this. Let us know what you learn.</p>
<p>Paul.</p>
<p>PS. We will be releasing the &#8220;Creative Secrets&#8221; series as a free online book / magazine shortly. We&#8217;ve had so much great feedback on the creative secret emails that we really want to get them out to as many people as possible, but we want to do it in a fun way, in a number of different styles. </p>
<p>There are 13 chapters in the creative secrets book / magazine and whilst the text will remain the same, we plan on releasing a number of versions over the coming 12 months, each featuring a different up-and-coming artist / illustrator or photographer in each edition.</p>
<p>It&#8217;s an opportunity to get your work seen by tens of thousands of other creatives, around the world, so if you have the time, energy and commitment to take on a project where you will be interpreting and producing 13 pieces of work (it&#8217;s a lot) then you know what to do! Send examples of your work to Angel AT subvertmagazine DOT com ;)</p>
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		<title>Interview with David Horvath &#8211; Uglydolls &amp; Aliens</title>
		<link>http://www.subvertmagazine.com/blog/david-horvath/</link>
		<comments>http://www.subvertmagazine.com/blog/david-horvath/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 08:10:38 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Character design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Urban Vinyl]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/david-horvath/</guid>
		<description><![CDATA[
Have you been laughed at by people who say you&#8217;ll never make money from your creativity? So has David Horvath, artist, toy designer and would-be UFO hunter, but he didn’t let that stop him. 
Read his fascinating story, exclusively in SUBvert Magazine and learn how he went from sleeping on the floor of an illegally [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3857496786/" title="david horvath shares creative inspiration with subvert magazine by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2631/3857496786_4328055e82_o.jpg" width="640" height="480" alt="david horvath shares creative inspiration with subvert magazine" /></a></p>
<p>Have you been laughed at by people who say you&#8217;ll never make money from your creativity? So has David Horvath, artist, toy designer and would-be UFO hunter, but he didn’t let that stop him. </p>
<p>Read his fascinating story, exclusively in SUBvert Magazine and learn how he went from sleeping on the floor of an illegally erected bedroom to international success as co-creator of the Uglydolls and other cool characters.</p>
<p><span id="more-383"></span></p>
<p>(For FULL SCREEN viewing, click the button in the top right hand corner below)<br />
<a title="View SUBvert David Horvath Edition SUBscribers only on Scribd" href="http://www.scribd.com/doc/9296842/SUBvert-David-Horvath-Edition-SUBscribers-only?secret_password=6s47ueogpphydj2d8tc" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">SUBvert David Horvath Edition SUBscribers only</a> <object id="doc_64736" name="doc_64736" height="500" width="100%" type="application/x-shockwave-flash" data="http://d1.scribdassets.com/ScribdViewer.swf" style="outline:none;" ><param name="movie" value="http://d1.scribdassets.com/ScribdViewer.swf"><param name="wmode" value="opaque"><param name="bgcolor" value="#ffffff"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="FlashVars" value="document_id=9296842&#038;access_key=key-5lyiocha3m6vb44166f&#038;page=1&#038;viewMode=slideshow"><embed id="doc_64736" name="doc_64736" src="http://d1.scribdassets.com/ScribdViewer.swf?document_id=9296842&#038;access_key=key-5lyiocha3m6vb44166f&#038;page=1&#038;viewMode=slideshow" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="500" width="100%" wmode="opaque" bgcolor="#ffffff"></embed></object></p>
<p>Photo of David by <a href="http://flickr.com/photos/hch05/">Corey Burton</a></p>
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