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	<title>SUBvert Magazine &#187; Product Design</title>
	<atom:link href="http://www.subvertmagazine.com/blog/category/product-design/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.subvertmagazine.com/blog</link>
	<description>We help you make more money and have more fun doing the creative work you love.</description>
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		<title>Learn by experimenting and exploring: Interview with Tim Tsui, legendary urban vinyl designer &amp; artist</title>
		<link>http://www.subvertmagazine.com/blog/tim-tsui/</link>
		<comments>http://www.subvertmagazine.com/blog/tim-tsui/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 17:19:53 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Character design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Graffiti]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Urban Vinyl]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/tim-tsui-urban-vinyl-toy-designer-tells-us-enjoy-meeting-your-fans-and-learn-by-experimenting/</guid>
		<description><![CDATA[
Tim Tsui in front of Bling canvas
Interview by Angel Greenham:
Tim Tsui is one of the top players in the designer toy industry (a term used to describe toys and other collectibles that are produced in limited editions), his figures decked out in cool street wear and influenced by Hip-Hop, are extremely popular with collectors all [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3838515602/" title="tim tsui pure inspiration - subvert magazine by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3487/3838515602_17cb5f5409_o.jpg" width="640" height="480" alt="tim tsui pure inspiration - subvert magazine" /></a></p>
<p><em>Tim Tsui in front of Bling canvas</em></p>
<p>Interview by Angel Greenham:<br />
Tim Tsui is one of the top players in the designer toy industry (a term used to describe toys and other collectibles that are produced in limited editions), his figures decked out in cool street wear and influenced by Hip-Hop, are extremely popular with collectors all around the world.  </p>
<p>Tim has worked with huge clients like Coca Cola, Adidas, Nike and Royal Elastics and is a prominent attraction at all the leading toy fairs.  Read on to find out how his experimental attitude has led to his success and what helps him boost his energy. </p>
<p><span id="more-414"></span></p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3444174311/" title="Tim Tsui urban vinyl by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3395/3444174311_20f07925d8_o.jpg" width="640" height="717" alt="Tim Tsui urban vinyl" /></a></p>
<p><em>Bling by Tim Tsui</em></p>
<p><strong>You&#8217;re always traveling around the world to different exhibitions and trade shows, tell me how do you cope with the fast paced lifestyle of being a high profile artist?</strong></p>
<p>I really enjoy meeting my fans during events, Like SDCC (San Diego Comic Con), TTF (Taipei Toy Festival), and at some of my own exhibitions. Every time I go to these events, I have fun and take time to relax.  I enjoy going swimming and when the sun is shining, I chill out at the pool side. Its great having drinks with my artist friends and meeting all my fans, all these things allow me to re-charge my energy and bring me great joy and happiness. </p>
<p>After having a few days holiday I get back to my base, then I start again creating my characters and sorting out some paper work. So, friends and fans are my energy, please don’t be shy when you see me at an event, just come and try to talk with me, I would really enjoy it so much.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3442451812/" title="Tim Tsui and Alice by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3645/3442451812_f05d30c984_o.jpg" width="640" height="426" alt="Tim Tsui and Alice" /></a></p>
<p><em><a href="http://www.flickr.com/photos/29446942@N00/">Photo of Tim Tsui and Alice Chan by Ramond Kan</a></em></p>
<p><strong>What other big toy fairs or events have you shown your work?</strong></p>
<p>I had been invited to show my work at events around the world like, in the USA, France, UK, Japan and Taiwan for several years, and I&#8217;ve had a touring exhibition in LA, London and Paris. Apart from that, I&#8217;ve participated in live paintings at famous dept stores and Galleries like Lafayette in Paris.</p>
<p><strong>Now I know you have a huge fan base yourself, but who are your hero&#8217;s?</strong></p>
<p>No, I don&#8217;t have anyone special, I liked to explore things by myself, just like what the Salvador Dali said.” An artist is not one who is inspired, but one who can inspire others”</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3441671013/" title="Urban Vinyl by Tim Tsui by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3596/3441671013_7f188c3dd3_o.jpg" width="640" height="593" alt="Urban Vinyl by Tim Tsui" /></a></p>
<p><em>Da Minci GID by Tim Tsui photo by <a href="http://www.flickr.com/photos/21841211@N04/">Lin Ping Kuang/Amon</a></em></p>
<p><strong>Tell me when you first set out on this creative path, did you have a strategy of how you were going to achieve success?</strong></p>
<p>I don’t think becoming an artist is an easy path, I think mostly artists have a very hard life or have worked hard before they gain success, many people see others being successful and think its easy but they never hear how hard it is behind the scenes. </p>
<p>For me, I learned all the stuff myself by reading books or by experimenting, since I think you can only learn the best things by exploring them yourself, rather then just asking people how to make it or how to do it. I was lucky that, finally I did succeed, but I did spend a lot of time testing different things instead of enjoying myself, like going to the movies or to a concert or hanging out with friends.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3445004892/" title="Tim Tsui artwork by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3590/3445004892_2f9df4e48d_o.jpg" width="640" height="718" alt="Tim Tsui artwork" /></a></p>
<p>I didn’t set any goals for myself, I just worked on the things which I liked to create or on expressing myself through my thoughts. I enjoy creating things which are surreal with a mix of lifestyle thrown in, that’s why I created an ape wearing hip hop clothes, which make him look almost human. I like to make things crazy but meaningful, that’s why I came up with the series Da Fighter, to tell people fight for your dreams, with respect and love.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3441670579/" title="Urban Vinyl by Tim Tsui by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3335/3441670579_930e7d5ab3_o.jpg" width="640" height="570" alt="Urban Vinyl by Tim Tsui" /></a></p>
<p><em>Da Fighter by Tim Tsui</em></p>
<p><strong>How do you think people view designer toys?</strong></p>
<p>I hope people look at other artist’s characters and study the background of the figure instead of just looking at the price.  Sometimes I see people get annoyed with artist’s work and they don&#8217;t seem to get their point of view, they don’t know the story behind it or understand the meaning the artist intended. I hope Art Toys can be respected and appreciated as a piece of art. </p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-tim-tsui">Part 2 Of This Interview</a> where Tim describes what he was like as a child and how he did at school. He also shares his advice for problem solving and how he handles negative criticism. Plus don&#8217;t miss hearing about guns, giant wrestlers, and working with multi billion dollar brands.</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-tim-tsui/">Check out Part 2 Now&#8230;</a> </p>
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		<title>Jon Burgerman &#8211; Master Doodler explains why you don&#8217;t need lots of cash or fancy resources to be successful.</title>
		<link>http://www.subvertmagazine.com/blog/jon-burgerman/</link>
		<comments>http://www.subvertmagazine.com/blog/jon-burgerman/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 15:22:50 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Character design]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/jon-burgerman-master-doodler-explains-why-you-dont-need-lots-of-cash-or-fancy-resources-to-be-successful/</guid>
		<description><![CDATA[
Do you tell yourself that there&#8217;s no way you can succeed without a wadge of cash, all the best equipment and a bunch of top business people in tow? Well Jon Burgerman is an internationally successful illustrator and he&#8217;s here to tell you that you don&#8217;t need any of that stuff in order to be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3837882343/" title="jon burgerman boost our energy and motivation with subvert magazine by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2676/3837882343_6108483266_o.jpg" width="640" height="480" alt="jon burgerman boost our energy and motivation with subvert magazine" /></a></p>
<p>Do you tell yourself that there&#8217;s no way you can succeed without a wadge of cash, all the best equipment and a bunch of top business people in tow? Well Jon Burgerman is an internationally successful illustrator and he&#8217;s here to tell you that you don&#8217;t need any of that stuff in order to be successful.</p>
<p>Read on to discover how Jon&#8217;s succeeding in a competitive industry.</p>
<p><span id="more-402"></span></p>
<p>Jon has exhibited in galleries around the world including; Japan, Hamburg, Beijing, Barcelona and Singapore. He&#8217;s published two books <a href="http://www.helloduudle.com/"><strong>&#8220;Hello Duudle&#8221;</a></strong> and <a href="http://www.jonburgerman.com/Shop/"><strong>&#8220;Pens are My Friends&#8221;</a></strong>.  Plus his illustrations have been featured in <a href="www.cluttermagazine.com"><strong>Clutter Magazine</a></strong>, <a href="www.computerarts.co.uk/"><strong>Computer Arts</a></strong> and <a href="http://www.jeremyville.com/home/jeremyville_home.html"><strong>&#8220;Vinyl Will Kill&#8221;</a></strong>.  He&#8217;s  designed a range of <a href="http://www.jonburgerman.com/Work/comments/rip_curl_summer/"><strong>Ripcurl</a></strong> clothing, a series of soya surfboards, and top fashion house <a href="http://www.jonburgerman.com/Work/comments/hotel_60/"><strong>Miss Sixty</a></strong> commissioned him to doodle all over the walls of their swanky Hotel in Italy, not bad for someone who claims <strong>&#8220;I&#8217;m the King of Wing-ing it&#8221;</strong></p>
<p>.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3401825272/" title="fav-cheese by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3474/3401825272_ea18a0c180_o.jpg" width="640" height="725" alt="fav-cheese" /></a></p>
<p><em>Fav-cheese</em</p>
<h3>&#8220;Your body, whilst hurting and hating you for making it sweat also releases tiny pellets of golden happiness&#8221;</h3>
<p><strong>Hiya Jon I&#8217;m always reading on <a href="http://twitter.com/jonburgerman">Twitter</a> about you jetting around the world doing exhibitions and live drawing events, leading such a busy lifestyle, where do you find the energy, is exercise part of your routine?</strong></p>
<p>I’m pretty unfit but I do manage to get to the gym a couple of times a week if I’m not traveling. Exercise is good for the brain as much as it is for the body. Also if you work a lot on your own (say in a room on your own) you can get depressed quite easily so exercise, going out and sweating, doing something completely different is healthy for you and can keep you happy. Your body, whilst hurting and hating you for making it sweat also releases tiny pellets of golden happiness orbs into your soda-blood-stream (this is a scientific fact).</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3401824280/" title="ISPO-drawing by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3556/3401824280_9a4e2a4e7d_o.jpg" width="640" height="562" alt="ISPO-drawing" /></a></p>
<p><em><a href="http://www.jonburgerman.com/Work/comments/ispo_munich/">ISPO (Trade Show In Munich) Drawing</a></em></p>
<p><strong>You mentioned working on your own, tell me about your process for coming up with new work can you be creative on demand?</strong></p>
<p>I used to be able to but things are slowing down a little these days. Sometimes I need to have a break from work, go away and do something else for a while. It’s never good to force it if inspiration isn’t forthcoming. Just relax, try not to stress and come back to it after eating some salad.</p>
<h3>&#8220;I had no cash or fancy resources. You don’t need it&#8221;</h3>
<p><strong>Talking about stress, a lot of people get frustrated with the lack of resources or other obstacles they have to overcome have you experienced any particular barriers?</strong></p>
<p>I had all the normal deficiencies but kept working anyway. For about three years I sat on a crappy wooden chair in my tiny bedroom, using my pillow from my bed as a cushion, working on an old PC with a dial up internet connection shared between three people.</p>
<p>I had no cash or fancy resources. You don’t need it (to do the kind of things I do). Just work hard! Enjoy working hard! Don’t get drunk every night, don’t complain, eat vegetables, enjoy! Work! Enjoy! Draw! Sleep! Listen! Read! Work!</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3401825158/" title="fingers-and-thumbs by subvertmag, on Flickr"><img src="http://farm4.static.flickr.com/3421/3401825158_56995c8961_o.jpg" width="640" height="905" alt="fingers-and-thumbs" /></a></p>
<p><em>Fingers and Thumbs</em></p>
<p><strong>Did you take to this career path naturally, did you have confidence in yourself that you could really do it from the start?</strong></p>
<p>It’s all I ever wanted to do and all I knew I could ever do so whilst the path has had its ups and downs it’s all been pretty OK – but then I don’t really know any other way. But nothing good is ever really easy, it has been hard work but worth it of course.</p>
<p>
<h3>&#8220;I’m the King of Wing-ing it&#8221;</h3>
</p>
<p><strong>You&#8217;re absolutely right it does take a lot of effort, did you ever write a plan of what you wanted to achieve?</strong></p>
<p>I’m a terrible planner, even if I make them I seldom stick to them. I’ve never made a business plan or anything like that. I’m the King of Wing-ing it, I make it up as I go along, change my mind a million times and then get distracted and forget all about what I’m meant to be doing.</p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/part-2-jon-burgerman">Part 2 Of This Interview</a> where Jon talks to us about what it takes to be successful, why failure doesn&#8217;t scare him and what he wishes he would have done if he&#8217;d only thought of it back then.  Plus you&#8217;re going to want to know, whose hanging out with supermodels and drinking champagne from glass slippers.</p>
<p><a class="more-link" href="http://www.subvertmagazine.com/blog/part-2-jon-burgerman/">Check out Part 2 Now&#8230;</a> </p>
]]></content:encoded>
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		<title>Interview with David Horvath &#8211; Uglydolls &amp; Aliens</title>
		<link>http://www.subvertmagazine.com/blog/david-horvath/</link>
		<comments>http://www.subvertmagazine.com/blog/david-horvath/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 08:10:38 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Character design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Urban Vinyl]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/david-horvath/</guid>
		<description><![CDATA[
Have you been laughed at by people who say you&#8217;ll never make money from your creativity? So has David Horvath, artist, toy designer and would-be UFO hunter, but he didn’t let that stop him. 
Read his fascinating story, exclusively in SUBvert Magazine and learn how he went from sleeping on the floor of an illegally [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3857496786/" title="david horvath shares creative inspiration with subvert magazine by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2631/3857496786_4328055e82_o.jpg" width="640" height="480" alt="david horvath shares creative inspiration with subvert magazine" /></a></p>
<p>Have you been laughed at by people who say you&#8217;ll never make money from your creativity? So has David Horvath, artist, toy designer and would-be UFO hunter, but he didn’t let that stop him. </p>
<p>Read his fascinating story, exclusively in SUBvert Magazine and learn how he went from sleeping on the floor of an illegally erected bedroom to international success as co-creator of the Uglydolls and other cool characters.</p>
<p><span id="more-383"></span></p>
<p>(For FULL SCREEN viewing, click the button in the top right hand corner below)<br />
<a title="View SUBvert David Horvath Edition SUBscribers only on Scribd" href="http://www.scribd.com/doc/9296842/SUBvert-David-Horvath-Edition-SUBscribers-only?secret_password=6s47ueogpphydj2d8tc" style="margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;">SUBvert David Horvath Edition SUBscribers only</a> <object id="doc_64736" name="doc_64736" height="500" width="100%" type="application/x-shockwave-flash" data="http://d1.scribdassets.com/ScribdViewer.swf" style="outline:none;" ><param name="movie" value="http://d1.scribdassets.com/ScribdViewer.swf"><param name="wmode" value="opaque"><param name="bgcolor" value="#ffffff"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><param name="FlashVars" value="document_id=9296842&#038;access_key=key-5lyiocha3m6vb44166f&#038;page=1&#038;viewMode=slideshow"><embed id="doc_64736" name="doc_64736" src="http://d1.scribdassets.com/ScribdViewer.swf?document_id=9296842&#038;access_key=key-5lyiocha3m6vb44166f&#038;page=1&#038;viewMode=slideshow" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="500" width="100%" wmode="opaque" bgcolor="#ffffff"></embed></object></p>
<p>Photo of David by <a href="http://flickr.com/photos/hch05/">Corey Burton</a></p>
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		<title>Furilla interview-Part Two</title>
		<link>http://www.subvertmagazine.com/blog/furillas-part-two/</link>
		<comments>http://www.subvertmagazine.com/blog/furillas-part-two/#comments</comments>
		<pubDate>Wed, 02 May 2007 13:08:05 +0000</pubDate>
		<dc:creator>SUBvert</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Character design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/2007/05/02/furillas-part-two/</guid>
		<description><![CDATA[
Finally the waiting is over, here is the second part of the Furilla interview, where we find out more about this mischievous fellow from his creator Tory Orzeck.


Greeny trashes the party by throwing a cream scone in the teapot!
Tory explain the history of the Furilla?
The less interesting truth&#8230;I was chasing this girl and I did [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/3746282130/" title="The tea party starts to get ugly by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2440/3746282130_d02931a2c2_o.png" width="640" height="480" alt="The tea party starts to get ugly" /></a></p>
<p>Finally the waiting is over, here is the second part of the Furilla interview, where we find out more about this mischievous fellow from his creator Tory Orzeck.</p>
<p><span id="more-90"></span></p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3745489151/" title="Greeny trashes the party by throwing a cake in the teapot! by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2564/3745489151_1f0b8800a1_o.png" width="640" height="605" alt="Greeny trashes the party by throwing a cake in the teapot!" /></a></p>
<p><em>Greeny trashes the party by throwing a cream scone in the teapot!</em></p>
<p><strong>Tory explain the history of the Furilla?</strong></p>
<p>The less interesting truth&#8230;I was chasing this girl and I did have this dream of the Furilla exactly as he is. So I made one and gave it to her. I also made a few more and gave those to friends. Then in 2002 I entered a bunch of client based Industrial design projects and Furilla into the IDSA/ Business week design competition. We had done a line of furniture for Herman Miller that was very well received and several other good projects. We entered Furilla as sort of a joke to wake up the judges. It turns out Furilla won. I launched the website  and Furilla kind of virally spread on the web. Then a few magazines then a few stores,etc.</p>
<p><strong>For people who have not come across Furilla describe his personality and what he likes to get up to?</strong></p>
<p>Furillas are for the most very humble and fearless creatures. They are also humans with just a slight mutation.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3745486923/" title="Things are gonna get ugly by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2572/3745486923_db9512d650_o.png" width="640" height="480" alt="Things are gonna get ugly" /></a></p>
<p><em>Things are gonna get ugly</em></p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3746282676/" title="Leopard Furilla defends his cream donut by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2519/3746282676_3c25386305_o.png" width="640" height="480" alt="Leopard Furilla defends his cream donut" /></a></p>
<p><em>Leopard Furilla defends his cream donuts</em></p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3746282130/" title="The tea party starts to get ugly by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2440/3746282130_d02931a2c2_o.png" width="640" height="480" alt="The tea party starts to get ugly" /></a></p>
<p><em>Things start getting messy<em></p>
<p><strong>The Furillas are perfect for animation, and I love the video clips that you have on your website.  What animated characters do you like? And which ones do you think Furilla would get along with?</strong></p>
<p>I really love the Happy Tree Friends, Space ghost, Harvey Birdman Atty at Law.Rumor has it Barbie is hot for Furilla. Furilla wants to do a movie with Davey and Goliath { the overtly religious claymation characters} but they are still in rehab.</p>
<p><strong>What advise would you give other artist/designers who have come up with character designs and want to sell them commercially?</strong></p>
<p>Mang {long for &#8220;man&#8221;} I am still working on that as well! But I guess the main thing is to do it out of your own passion. Then keep going and maybe they will have some traction. We all need to remember these products and toys are little gifts to the world and it is likely there is a community ready to receive them.</p>
<p><strong>How did you go about finding a company to make them? And do you deal with the distribution side yourself?</strong></p>
<p>An Intern and I have done pretty much everything. I have  agreed to license Furilla to KidRobot and they are going to manufacture and distribute Furilla&#8217;s to the world!</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3746280780/" title="A scrap ensues by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2456/3746280780_e18ca113ca_o.png" width="640" height="542" alt="A scrap ensues" /></a></p>
<p><strong>The tea party ends in total chaos</strong></p>
<p><strong>Did you have prior business experience in selling and marketing products?</strong></p>
<p>I did a Bicycle product called BIKEBARK in 1997 and licensed that. I also did a licensing deal with Herman Miller as well.</p>
<p><strong>What other people are you working with on this project and what are their backgrounds?</strong></p>
<p>For Furilla: Lori Katz she acted as a great cheerleader to make sure I followed through. Stephen Landau, &#8220;Boy Genius&#8221; made the website and Rob Kendall made or helped make the better animated Furilla videos on the site.</p>
<p><strong>What recent design projects have you worked on?</strong></p>
<p>We just did a push Lawn mower to combat energy scarcity, global warming, and a growingly less active population. We did a winter boot for Keen.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/481260231/" title="Photo Sharing"><img src="http://farm1.static.flickr.com/209/481260231_c31412448a_o.jpg" alt="Furillas at SUBvert teaparty" height="302" width="450" /></a></p>
<p><strong>Tell us about FUSE Industrial Design?</strong></p>
<p>FUSE does client  based opportunity finding and industrial design for corporations all over the world. Because of some of my Nike work we still do some footwear.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/481260619/" title="Photo Sharing"><img src="http://farm1.static.flickr.com/218/481260619_9f2937c984_o.jpg" alt="larvalamp FUSE ID" height="165" width="220" /></a></p>
<p><strong>What does the future hold for Tory and Furilla?</strong></p>
<p>When we are not doing client based work we continue to create proactive Science projects {whether toys or products} that hopefully entertain and/or provide salient solutions to problems.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/3746336174/" title="Furillas getting up to mischief by subvertmag, on Flickr"><img src="http://farm3.static.flickr.com/2430/3746336174_11ea8b9557_o.png" width="640" height="355" alt="Furillas getting up to mischief" /></a></p>
<p>Click here for <a href="http://www.subvertmagazine.com/blog/furillas-get-frisky-at-subverts-tea-party/">part one</a></p>
<p><a href="http://www.subvertmagazine.com/blog/furillas-get-frisky-at-subverts-tea-party/">www.subvertmagazine.com/blog/furillas-get-frisky-at-subverts-tea-party/</a></p>
<p><strong>For more information about Furilla and Tory Orzeck</strong><br />
<a href="http://www.furilla.com">www.furilla.com</a><br />
<a href="http://www.myspace.com/furilla">www.myspace.com/furilla</a></p>
<p><a href="http://www.fuseid.com">www.fuseid.com</a></p>
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		<title>Furilla&#8217;s get frisky at SUBverts tea party</title>
		<link>http://www.subvertmagazine.com/blog/furillas-get-frisky/</link>
		<comments>http://www.subvertmagazine.com/blog/furillas-get-frisky/#comments</comments>
		<pubDate>Fri, 20 Apr 2007 13:19:31 +0000</pubDate>
		<dc:creator>Angel</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Character design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.subvertmagazine.com/blog/?p=66</guid>
		<description><![CDATA[
i spoke to Tory Orzeck the guy behind the crazy yeti like creature called Furilla and a few of them jetted over to join us for a SUBvert tea part.
part one

Angel: Were you interested in art as a child?
Tory Orzeck: When I was 13 I suffered this pretty bad head injury while riding a 3 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/16289620@N00/466051075/" title="Photo Sharing"><img src="http://farm1.static.flickr.com/228/466051075_5c0a804593_o.jpg" alt="full pink" height="600" width="450" /></a></p>
<p>i spoke to Tory Orzeck the guy behind the crazy yeti like creature called Furilla and a few of them jetted over to join us for a SUBvert tea part.</p>
<p>part one</p>
<p><span id="more-66"></span></p>
<p><strong>Angel: Were you interested in art as a child?</strong><br />
Tory Orzeck: When I was 13 I suffered this pretty bad head injury while riding a 3 wheel ATV and I lost all ability to speak and to move the left side of my body&#8230;It was pretty bleak. As my body healed, it seemed something had snapped and I could draw amazingly well whereas I had no interest in art before. The speech and the motor control came back by the time I was 16.It was almost unbelievable. In fact it was completely unbelievable. Seriously my whole family seems to have the crude innate ability to draw. So I always cartooned but never took art classes. I was more science oriented.</p>
<p><strong>A: So tell me a bit about how you got into the design industry?, did you study first?</strong><br />
TO: My plan post high school was to be a medical doctor but I sucked in chemistry and was subject to the weed out at the University of California, Santa Barbara. I then thought rather than being accepted at some third world med school, I would fall back on my {so called} ability to draw. I transferred to an Architecture school and the summer before I went in, I talked to a bunch of depressed architects in Southern California. Fortunately I fell upon an Industrial Designer by accident. This guy, Jon Kreiger, worked for Designworks {now BMW Designworks} showed me all this amazing stuff. He told me where to go and I transferred to California State Long Beach. The two profs that ran the program were fantastic and I guess I did pretty well. It also does not hurt that I am a product of Television from the 70&#8217;s and 80&#8217;s so I am very commercial product oriented.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/466044182/" title="Photo Sharing"><img src="http://farm1.static.flickr.com/198/466044182_6a90502cef_o.jpg" alt="orange chair" height="360" width="450" /></a></p>
<p><strong>A: Why in particular did you decide to go down the design route?</strong><br />
TO: I needed to get off the street! I&#8217;m Kidding,</p>
<p><strong>AD: Who or what inspires your work?</strong><br />
TO: Women are usually the inspiration&#8230; Seriously, usually good design solutions start with a good problem and then wanting to solve the problem in a contextually unique way.</p>
<p><strong>A: What were you working on prior to the birth of the Furillas?</strong><br />
TO: I was working at Nike and then at FUSE doing footwear,furniture and other products.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/466077575/" title="Photo Sharing"><img src="http://farm1.static.flickr.com/230/466077575_7916a72fb8_o.jpg" alt="Nike Air Ida2" height="630" width="450" /></a></p>
<p><strong>A: Explain the history of the Furilla?</strong><br />
TO: Heres the true but fake story:</p>
<p>The first Furilla{Ernesto} was just an In Vitro Fertilization that was accidentally contaminated and then inserted and born to his birth mother, a very wealthy investor in the fertility doctor&#8217;s clinic where she was a patient. The First Furilla, was just a slight genetic mutation: extreme hirsutism, cycloptic, super flexibility, super tough and strong and fire retardant fur. Furilla was switched at birth with a &#8220;Normal&#8221; baby girl{born simultaneously in an adjacent OR}and delivered to a low income but happy farm family who understood Furilla&#8217;s differences but did not see him as anything bad just unique. They were also used to the hard knocks in life.</p>
<p>The Rich family went home with the perfect little girl {birth daughter of the farm family}. The Fertility Doctor is also a leading genetic scientist. His identical twin brother is also a genetic scientist and a cosmetic surgeon. He now offers a genetic therapy based cure for baldness. This brother is in it for money as his OB/GYN brother is more altruistic. They share the same laboratory at their state of the art facility</p>
<p>The OB/GYN brother decides he will follow this furry one eyed kid throughout his life to figure out what went wrong and see how unique he really is. It turns out Ernesto affectionately nicknamed &#8220;Furilla&#8221; is virtually fire proof and indestructible. His monocular vision{no depth perception} makes him fearless of heights as well.</p>
<p>Soon the Dr&#8217; s. figure out what happened. A fly landed on one of the genetic hair therapy patients sample and then threw upon the IVF samples of the wealthy couple&#8230;.</p>
<p><a href="http://www.flickr.com/photos/16289620@N00/466043896/" title="Photo Sharing"><img src="http://farm1.static.flickr.com/228/466043896_b82eca2bee_o.jpg" alt="calm before the storm in tea cup" height="338" width="450" /></a></p>
<p><strong>The calm before the storm (in a teacup).</strong></p>
<p><a href=http://www.subvertmagazine.com/blog/furillas-part-two/'>part two</a> discover what happens when the furilla&#8217;s have too much sugar and what female wants some furilla love action?</p>
<p><a href="http://www.subvertmagazine.com/blog/furillas-part-two/">www.subvertmagazine.com/blog/furillas-part-two/</a></p>
<p><strong>For more information about Furilla and Tory Orzeck</strong><br />
<a href="http://www.furilla.com">www.furilla.com</a><br />
<a href="http://www.myspace.com/furilla">www.myspace.com/furilla</a></p>
<p><a href="http://www.fuseid.com">www.fuseid.com</a></p>
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