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  • http://twitter.com/sugarsquid Sarah Palisi

    1) Where am I now?

    My name is Sarah Palisi, I am 28 and I live in Hamburg, Germany.
    I've come a long way till I found out being an graphic artist and illustrator is what I want. I'm not exactly sure why it took me so long, I seem to be a person who really has to fail on her choices to kinda get forward if that makes any sense, to form abstract notions into concrete wishes and ideas. Also seems I used to be a person who expected things to fall into place magically. After school I considered acting school, being a stylist/make up artist started and discontinued an apprenticeship as a hairdresser and finally got to study communciation design. It still took me the length of an internship in an advertsing agency and a talk with great bosses to admit to myself that I wanted to make a living from creating images as an artist and illustrator.

    I am an artist. I am talented. I seem to have an original style (or styles).

    I have a few illustration jobs and I slowly start to sell my own illustrated wares, but it's nowhere near to enough to make a decent living from them. And it's not like I don't advertise my work, I feel I might have to think of more effective ways to get my work to the right people.

    Nevertheless I am proud of what I already accomplished, I happen to overlook the little victories I already gained along the way, cause the road seems to be quite long and rocky. Well, “proud” is relative, it's tricky for me to be really proud of myself.

    I procrastinate out of perfectionism, I know I won't have the perfect piece with the first try and I let that keep me from starting. I call it “unproductive perfectionism”. I guess I sometimes also doubt I am good enough to pull a career as an artist off. It can lead to a vicious circle and know I could create so much more if I didn't have to deal with that. But I have to, sometimes it works out for the better sometimes it doesn't. I may be a tad too dependent on positive feedback and at times I get insecure easily.

    I am not sure whether to establish one signature style or several.

    I have struggled a lot moneywise in the last one and a half year,I cried, I felt desperate and isolated. Still I didn't give up, I don't feel like I can give up. I don't wanna give up. Fortunately I have awesome friends and a loving family, it's not easy for me to ask for help but I get better at it:)

    I can't imagine doing a regular job, it's kinda out of the question. I want to be able to go for a walk whenever I feel like it, I want to just look at the sky or the sea when I need to be reminded, that it's all gonna be okay, that there is so much beauty out there.

    2) Where do I want to be?

    Hm, I don't know about a certain image, it might come down to independency/autonomy for me.

    Creating in my own style makes me happy, be it challenging commissional work or thinking of and creating items I will sell myself or working on an exhibition. I wanna do all of that.

    I would like to be able to travel, financialwise and timewise, I would love to actually travel because of my career, not sure how that would work just yet. I can imagine living somewhere else. I feel restless a lot of times.

    Sorry, I think this mixes a bit with the first question;)

    Sticking to this career definitely will have to enable a decent living for me in the future, I am willing to live my life extremely cut back to get where I wanna be, but I don't wanna live like that forever. It's exhausting.

    I wanna spread my works over this world, I would love to see, that I can give something to people with them. the thought, that something I created provokes a notion in someone else, someone I could have never possibly met is overwhelming. Anything but indifference is fine by me:)

    Actually I'd like to meet those people, maybe that goes hand in hand with the travel thing I yet have to work out.

    3) How am I going to measure my progress, so that I know when I’m succeeding?

    That's a tough one. As I mentioned I tend to overlook the little successes, but I guess successe are always littlem you don't jump from the start to your goal, so that's something I really need to work on.

    I guess I have to analyse my actions in terms of whether they brig me nearer to where I wanna be, take some time each day to reflect on what I've done and what not.

    I'd like to learn more about how to measure my progress, it would surely help me focussing and keeping the enthusiasm alive.

    Hope I managed to maintain some coherency here and made myself fairly clear:)
    Best
    Sarah

    PS: I sure use emoticons a lot…

    • http://www.subvertmagazine.com PaulMagee

      Sarah, great intro. You're aware of many of the things that are holding you back, that's the first step. The perfectionism is one that jumped out at me. Perfectionism is a mask for fear. It's not that you shouldn't aim for perfection, but I like the Japanese perspective on it, it's more of a lifetime goal (often even longer than that, some companies write 100 year business plans). Of course, we can never hope to reach that goal without constant conditioning and drilling ourselves. The only way to perfect your art is to draw, draw, draw or paint, paint, paint. And of course, to survive and make a living whilst you develop that mastery means putting out and selling lots of work that isn't perfect.

      Thanks for sharing Sarah.
      Everyone should feel free to include links to their work, sites, FB etc in these intro questions as well.
      Paul.

  • http://twitter.com/lailakh Laila khubeize

    1) Hi my name's Laila and I'm from Bedford/ England, one year old graphic design graduate, after doing a business & management course and working in admin for 5 years i decided that it was not what i really wanted to do, i looked for something that gave me the liberty to express myself, although i enjoyed art at school it wasn't a subject i was encouraged to pursue, currently i am still trying to get into design world, I have done a couple of charity work and although everybody i know keeps telling me that i need to get work placement with design studios or i will never find a job in the field i had no success and to be honest i don't fancy making tea and coffee waiting to be given a leaflet to design, might be arrogant but that's me, so basically i haven't even taken half a step yet in my chosen career

    2)where i want to be, simply i want to be at the top i want to prove the skeptical people who used to say -yes good…. BUT- that they are wrong and i can do it , but most importantly i want to be in a position where i could give people a helping hand in achieving their goals, i want to be able to make a difference.

    3) measuring my progress and the steps, having made no progress obviously i have been doing it wrong but i'v started putting an action plan together with the advice and points subvert been publishing.

    • http://www.subvertmagazine.com PaulMagee

      Hi Laila,
      I know several small companies who regularly take on graduates for trials with no intention of hiring them. But for most reputable companies hiring great staff is a real challenge and expensive. Work placement is just a low risk way for companies to try out employees. Good companies don't want to hire a tea maker, they want to hire the next creative super-star that generates stacks of income for them.

      So, it doesn't matter how you get in the door, if you choose to go into a company it's then up to YOU, to impress them. But that doesn't mean you have to go working for anyone. You get to choose exactly which companies you want to work for, then develop an air tight plan to impress them into submission.

      I've hired dozens of creatives over the years, I can tell you, most of your competition will do the absolute minimum, so standing out is EASY, if you have the drive. Forget arrogance, that's another mask for fear. Think – enthusiasm.

      I'm sure you'll learn a lot from the following lessons and I'll give you some one-on-one feedback on what you are presenting to people now.

      Good on you for sharing.
      Paul.

  • taymag

    Hey there,

    1) WHERE AM I NOW?

    My name's Taylor and I currently live in Los Angeles, CA. I work at a major film studio as an assistant to a development executive. We work with writers and directors developing scripts and then managing the productions. My work is mostly administrative with the occasional opportunity for creative input.

    For the most part, my boss is pretty bad about providing any sort of mentorship or taking an interest in my growth as an employee (or even as a person). He's not mean or bad to me, but I'd say definitely neglectful. I feel I'm in a dead end, standard office job right now, and I'd like to stay in the entertainment business, but I am ready for a change.

    I believe I have a talent for and a true love of FILM EDITING. It's something I was trained to do in college and it's something I am able to do for hours on end and not check a clock to see how much longer I have left. I've done some small jobs on the side, but it's never been something I've really pursued b/c of my fear of the tough path to becoming one.

    2) WHERE DO I WANT TO BE?

    I'm 25 and the biggest thing I've learned over the past couple years is that I still have a lot to learn. About myself, life, and pretty much everything else.

    I've been trying to figure out what type of career (and ultimately what kind of life) I want to have. I think there are 3 main qualities I want out of my career.

    CREATIVITY
    I don't want to have a job that is solely an artistic field, but I want to have some creativity involved in what I do. I want to see the results of my work and see a piece of me in it.

    FREEDOM/FLEXIBILITY
    I'm ok with working really hard on something and having to spend a lot of time on it (granted I enjoy doing it), but I don't want to be shackled to a 9-7 schedule. I want to be able to go out and take a long walk if I need it or even be able to find a couple weeks out of the year to go travel or visit my family back in Texas.

    SECURITY
    This is the one that everyone wants. I don't want to be rich or famous. But doing what I love is not the key to happiness for me if I have to sacrifice the ability to give my family a good life. I want to take them on vacations and send my children to college and not have to worry if the electricity is going to stay on until the next paycheck.

    I would love to become an editor that gets to take the visual pieces that someone has provided me, and figure out how best to put it together to create something that I'm proud of. I would love to use the time in between projects to recharge and make sure I don't burn out before I dive into the next one. And most importantly, I would hope that this love of it would lead me to a successful career that would help me to provide for those that I care about.

    3) HOW WILL I MEASURE MY PROGRESS?

    This is the part that scares me. It's a tough field to dive into. There's so much competition and there are so many tiers to climb to get there. I worry if I have the determination to get through the tough spots. A lot of it is about how good you are, but also about who you know. Will I be able to forge the relationships necessary to make a name for myself and get the referrals I need to keep working? What if I get stuck in the bottom rung of that ladder?

    I get that these are fears anyone and everyone has, but it's something that I feel is crippling me from taking the initial plunge. That being said, right now I want to continue to work on my skills and knowledge of various software and tools. I want to become confident in my abilities, so that I am able to meet others and make good impressions as well.

    I'm really looking forward over the next few months to organizing my thoughts and myself better in order to get closer to my goals.

    Thank you Paul for giving us this opportunity.

    • http://www.subvertmagazine.com PaulMagee

      Taylor, great to meet you!
      Well thought out questions and some good insights.
      One thing that jumped out to me is when you said it's not just about
      what you know, but who you know. This is true of course, but what a
      lot of people tend to do is presume that everyone else is more
      connected than we are. That people higher up the ladder are in some
      secret society that we can't get in. This is very rarely the case.
      Yes, people will always prefer to work with people they already know,
      like and trust. And in some cases they will choose to work with
      people they don't like “better the devil you know”. But always, the
      decision makers are thinking of their own interests and fears, so all
      you have to do is develop those necessary skills then put yourself
      into a position where those decision makers are able to get to “know,
      like and trust” YOU. Breaking into those “insider circles” is always
      easier than people think, when they are projecting the things that
      people actually want to hear. (There's a more on this later in the
      program)
      But its great to hear your story so far. I'm looking forward to
      learning more, I'm sure we can help you out.
      Do you have a website?
      Paul.

  • sisterdarling

    Hi Paul and Angel!

    Whew! Thanks for the kick in the bum on the email just now about the AAA 3 questions. I'm sure what I'm about to say is the reason most of us haven't stepped up yet (or even emailed privately) about our answers to the 3 questions. I'm sure most of us have already answered these questions on paper (I know I have). But that moment I've been debating in my head whether to just email you privately (for maximum anonymity and comfort) or to post this on the comments (for maximum benefits).

    Eep, I chose comfort for now (I know i know, pleasure and pain! I will post a concise version in the comments. yeah. maybe.)

    (PS Now it's public. After a second kick in the bum. Thanks Paul! )

    1) Where am I now?

    My name is Meghan, 25, living in Auckland New Zealand. My artist name though is SisterDarling. It's just easier for recall since I have a long as family name that no one can seem to pronounce properly, including me :). I was born in the Philippines and studied Fine Arts and design there, and upon graduating, was offered to be a junior art director at 2 international ad agencies, all benefits included, including fast-ish cars and a promise of endless days looking important while selling big brands. So it was pretty much set for me as soon as I graduated.

    Problem was, it was too set. I saw my future life in fast forward–ad agency conferences, presentations, big brands. The flash apartment and the cars and the smooching. I loved coming up with ideas in school. So what the heck was the problem with me, not jumping up and down for joy being offered these jobs?

    I think the main thing that was ruling my head was, “Is this it? No there's got to be more to life than this.” At the time I didn't really know what the heck was wrong with me, turning down those jobs. But all I knew at the time was, I needed to travel. And I needed to do other things.

    Fastforward to a year later, and I was on the plane to New Zealand. I traveled around Asia during my year of “finding myself” and this was the end result–ending up in New Zealand. My family dropped me off in Wellington, wherein they stayed with me for a month, before they flew back, leaving me with a suitcase, a Postgraduate course in Design to be my reason for staying, and a great deal of uncertainty + excitement. As soon as I landed, I felt a great deal of affinity for the land and the culture, for some reason it was familiar, and looking back I now realise, it's because the general disposition of the people here is close to my character in a way. I've been to Australia several times, and didn't feel that there (no offence to Aussies!) unlike here.

    So I studied a postgraduate course in design and art here, and in between school holidays I backpacked around the country and tried my hand at anything. Including farming, sandsurfing, noob cooking at a cafe, weeding, cleaning chicken pens, hip hop dancing. I loved it. After school, I got hired at a design agency in Auckland, so I made another big move several miles up north in a new city, not knowing anybody. Eventually, things started happening–encounters, opportunities, that I ended up setting down roots and having amazing friends, routines.

    Being away from my friends and family back in Manila–especially when I wasn't settled yet–was the most challenging, so in those moments my refuge was painting. A lot of my friends were also creatives–a musician here, a designer there, a street artist and a painter here and there. I moved to another job after the first one, which was a bit more commercial, the regular 9-5. It says “Graphic Design” but in reality, a lot of what we did wasn't design at all but hodge podge design templates for Insurance companies and financial advisers. After I reached my 7 month mark in that job, I started to slip downward and become, should we say, “depressed”. Where was my old adventurous self? I found myself slipping in to this dark twilight zone of serial numbers and paperwork, of office politics in cubicles. I also noticed that I started changing–becoming more fearful and worried about the smallest things for one. When i wake up in the morning, I felt there's not much to look forward to in the day. Apart from the weekends of parties with friends, and getting drunk, which always seem to bring me back to “life”, or at least, jolt me some excitement for a few periods, before slumping back to my daily reality again.

    But then, in one of those really low lunch periods, after crying a bit more and saying to myself, “I'm a loser! Waaah I'm a loosaaaah..” huddled at this bakery, I started writing down something on paper. “What would I rather be doing at this time now instead of what I'm really doing at this hour?”

    And I wrote down,

    “Today, at this hour, I'm painting. In my studio. I'm finishing this painting, after reading some books on various topics this morning. And then, during the afternoon, to take a break, I'll drive to a cafe and meet some of my friends there and hang, coffee in hand. Then we'll make our way to an exhibit opening, then cap the night with a gig. I'm painting because I'm preparing some pieces for an exhibit I'm a part of. I'll meet my boyfriend down at the beach on Sunday.”

    When I wrote these down, I suddenly felt like I've been sucked out of my dark vortex I've been slipping in to. Of course! The one thing I've consistently done all this time–but never considered to be my career–even when I got offered that ad agency job–was painting! Why it never occurred to me to be a possible job, I don't really know. Maybe because I've been conditioned in art school that since I'm doing this graphic design course, I AM a graphic designer. And then, I started re-reading the lives of my heroes–Camille Rose Garcia, Mark Ryden, Dave McKean, heck even Salvador Dali. I started regaining my old spark that got stifled in nearly 2 years of being in a corporate job.

    As soon as I wrote that down, things started happening, like people referring me to join this group show here and this group show there. So I joined, grabbing them like my lifelines. And in those months that I needed to finish works for those shows, my painting got better and better as my performance in my real job got worse and worse. Mainly really, not because I wasnt doing my best at work, but because of lack of sleep. I'd work the 9-5, then 6-3am I'd be painting. The work during the day was less mentally demanding but seemed to suck the life out at me, whereas painting demanded more of me mentally and physically, but it seems to rejuvenate me, and I couldnt stop.

    Fast forward to a few months later, and I've shown in local group shows. But my day job has deteriorated so bad, that eventually i had to make the decision and resign, which I've just done last October.

    ……………………………………………………………………

    This was really long! So this section of Where I am now, is about the more relevant bits about why I joined AAA.

    So now I'm finally living the dream. I have my own art studio (renting) surrounded by my favorite pictures and prints, paints brushes. I'm doing the things that I wrote on that notebook several months back. I could say I'm completely settled, roots entrenched deep, after 4 years here in NZ . I also have, the support of my friends, including an established street artist here, named Peap. I'd say he's definitely one of those figures who really pushed me to where I am now, especially when it comes to confidence in my work and promoting my work. He introduced me to Chaz Bojorquez and Angry Woebots when they were here and struck up a friendship with them, and I noticed how these people, at the topmost of their game, are also the most generous and down to earth. Christina Ochoa, the fiance of Chaz, also became a friend. She looked at my work, and she said I need to keep doing what I'm doing, because she has a great deal of faith in my work. These are all great support, but in the end, I know it all comes down to me.

    So what I did the past 2 months, was build a body of work. IN that time, I was trying to see, if I can see a pattern in my works that would eventually become the makings of my visual vocabulary. I knew I needed to do that for cut through, since there are a lot of art out there. So I produced some 20 paintings during this period–some worked, some didn't, but it wasn't until the last few that I started becoming confident in showing them online, or promoting them.

    Then after these ones, I got invited to be part of 2 major group shows, which also included established artists. The one coming up is on December 3, and it includes other graffiti artists, live acts, etc. The last group show I did in August was a bit of a flop commercially, since I didn't sell anything, but was valuable as well, because I learned how my work doesnt really appeal to the older, mainstream crowd (I got a loooot of –'what the hell is that?!” comments, hehe!) So this one coming up, is a different crowd, the ones that usually have tattoos and go party at indie clubs and who also love lowbrow stuff. But it will also invite other gallery curators, etc.

    So this is where I'm at. Im a little bit more confident in my visual vocabulary now (although I know I still have a long way to go and I want to improve on a lot of things in my art as well), I have a website and an article mention online as well, and I have 2 group shows coming up this december, with a crowd that is more receptive to this sort of art.

    But, I'm freelancing on the side, and I've hardly made any sales here in my art. I'm thinking, I know I would need another side job to be my cash cow, but I'll worry about that next year, because this December I'm going back to Manila to see old friends and family and celebrate christmas. Come February, I'll be back in New Zealand.

    I still need help, and I know this is where u guys will be invaluable.

    2) Where do I want to be?

    I want to be a successful, working, international pop surreal artist. International, mainly because I noticed that's where the fun is at. New Zealand is a great place to cultivate creativity, but there are hardly any galleries that show pop surreal work. I want to be able to do really fun and fulfilling projects around the world with really amazing and inspiring creatives. I want for my art to support me enough so I can at least afford to travel, or enough so I don't need to work a 9-5 anymore, maybe even have a house someday with my tiny tots (that's in ten years, the house and the tots bit though, no way in hell not anytime soon lol) I want to always grow in my art, and for my art to really develop and remain compelling and sincere.

    I wish I can do murals, more paintings, some of my characters to go 3D, do collaborations with amazing artists, do books, limited edition prints, skate decks, album covers, posters, more paintings! And do group and solo exhibits around the world, meet more people. Just to have that life wherein I can create, write on the side, travel, and just be happy and fulfilled. To have that balance with my art and my life with my loved ones too.

    3) How am I going to measure my progress so I know when I'm succeeding?

    I just have to say, it just hit me how much it helps writing this to you guys! To read this and to know it's gonna be read by someone who will value this and will help is a big deal and a motivation in itself!

    Okay, I will measure my progress by:

    1) Participating in more group shows this year and next. More here, and maybe internationally.
    2) I'll try and put my work out there and get it published in blogs, other websites, and art magazines. (I already submitted my work at Curvy, and crossing fingers on this one!)
    3) If I'm able to consistently sell work too. This is the hardest bit for me and the most uncertain. That's why when I read on AAA about how to make full use of a good web presence, I know that will be one of the most valuable lessons I'll get out of the program. At the moment, I'm not sure how to attract more feedback on my Flickr pages, or even sales online.
    4) Keep developing my works, to not get comfortable in a “style”. To keep pushing myself out of my comfort zones.
    5) If I've helped other creatives here as well who hasn't had a lot of exposure. I want to curate a small group show in the near future, with other pop surreal artists here in New Zealand. There's only a few of us but we need to band together, so we'd be a few strong. Ya dig? I want them to get interviewed as well, so I'll try and join a blog. In a way, I feel this is not all about me, that all creatives are in this together in a battle against banality, hehe!
    6) If I can do at least 3 collaborations with other creatives next year. With a street artist, or a musician, or a writer. Yey!
    7) To get more commissioned work, like murals, tshirt designing or skate decks, or even paintings themselves.
    8) Eventually, a solo exhibit here, and beyond? Yeah!
    9) Get better at being comfortable in my own skin and my own art.

    ……………………………….

    So there! At the moment, what I need most help with, is the art of marketing my work or selling. The product plan you mentioned really piqued my interest, as at the moment, I feel I'm grappling in the woods in terms of making a sale. And also taking advantage of my current online presence. And, finding that sweet spot wherein I create what I love and meet the needs of my audience. Heck, who is my audience to begin with! These are the things I'm a lil lost at at the moment.

    So there! Thanks for your time, I know this had been a novel, hopefully you have some cake and tea in hand there anyway? Anyway, thanks again for what you're doing to us creatives, it's really amazing what you're really doing for all of us lost puppies!

    Sincerely (and giddily),

    Meghan

    • sisterdarling
      • http://www.subvertmagazine.com PaulMagee

        First off, well done for posting it Meghan :)
        Amazing story. I think you have the right idea about a lot of things.

        When it comes to the commercial application of what you're doing, you're right about needing to go global. Low brow can be a trap if you don't understand how different aspects of the business work.

        The thing is, traditional art is a luxury product, it's sold to people who have lots of money.
        And so it most low brow art!
        It's still an aspirational purchase.
        In the west, the working class have been turning into the middle class for the last 50 years. And it's still people at the upper end of the middle class who want to buy art to put on their walls.

        The people who go to indie gigs simply don't have the money or the desire to spend the amount of money you need to charge. Even if they most appreciate your paintings.

        It might be useful for you to think about studying WHO actually buys the work of your heroes like Camille. Getting to see and understand that type of person. (And decide if that is a market that is open to you)

        So, think of canvas art in the way fashion designers put on runway shows. It's for theatre and credibility. The diffusion range is where the cash comes in.

        Look for an avenue that involves wealthy commercial clients and provides the means for you to travel (and gain even more experiences to work with) and an international reputation…

        The one that jumps out to me, is the Murals idea. It has more potential for bigger commissions with wealthier (commercial) clients and the world becomes your client list.

        But whatever option you explore, you really have to pay sharp attention to that critical question of whether your product meets the needs of those who actually have the ability and desire to buy your product.

        You must spend time thinking about the customers you want to serve. It will save you decades of costly and soul destroying trial and error.

        The only other thing I would say is, lose the word “try” from your vocabulary. Banish it forever. It no longer exists.

        Do or do not, there is no try.

        I think you're going to do very well.

        • http://www.subvertmagazine.com PaulMagee

          PS. Chaz looks like Robert DeNiro!

          • sisterdarling

            Paul, thank you!

            I read your message a couple of days ago but I had to digest it. Your advice is really valuable and I feel I've got the right sign posts now to follow.

            When I embarked on this latest group show, I have subliminal suspicions already on who might be my target. I'm suspecting they're also creatives, but with disposable income, ie art directors in ad agencies or people in the film industry, or fashion designers, or even tattoo artists. But after this comment yep I'll do more research. I'm looking forward to the challenge though, this should be fun.

            And 'try' is officially banished. Haha.

            I liked what you said about art as still being a luxury product. Usually painters get so close to their work that they see their work as their “life”, “passion” yadda yadda but we rarely label it as a product. Seeing it as that when I'm away from the easel and wearing the business hat is really something I'll keep in mind from now on.

            Can't wait for the next AAA lesson :)

            PS You guys should interview Chaz! I'll refer you guys on Christina's Facebook. He's got amazing stories this guy, especially when he was starting out, and real down to earth and generous to creatives who want it. I'm sure they'll love what you guys are doing on this magazine.

            Yes he does look like Robert DeNiro, haha!

  • Anonymous

    1) Where am I now?!?!?! Gooooood question

    I’ll try to stay short and to the point…My name is Erick Greene, and I currently reside in New Orleans, LA. Grew up in a small bayou town 60 miles south of NOLA. A great community that breeds hunters/fishers/football dreamers. As a kid that was interested in things outside of normal, I was never the outcast, but people were more interested in what I had going on upstairs… and I suppose that’s what always drove my dream – the fact that people were curious. My community is one of positive affirmations. Even if you suck, you are told how great you are. Not many realists there, which I suppose is why I can’t stand realists (A-holes) to this day… anyway,
    I was always a very talented drawer/painter but in my teens, slowly converted to guitar playing as my form of artistic expression. Formed bands that were solid in creativity and positivity. An experimental brand of music that “The Bayou” was not familiar with, but was embraced nonethless, due to the fact that it was unfamiliar. However, like the little “invinsible” ones we were, we sat around making music, but judging others that were performing in cover bands… At least they were putting themselves out there. From there, I suffered the tragic loss at age 21 of my best friend and creative partner which impacted my life drive more intensely than it must have done for other like-minded peers of mine. Many smoked more pot and disconnected from reality. I saw some people that I admired and that inspired me smoke themselves into nothingness, and into irrelevence. I took that energy and ran with it. My best friend and I had sat around and not forced our creativity down peoples throats, and now it was too late. It was a huge burden for me to deal with. He died 3 months after Katrina. I returned to New Orleans 6 months after that. What a mess.
    But from chaos come clarity – I met my next creative equal. This time a girl. Also a singer, who was actually a trained songwriter, and good at it! Between then and now, we have put a band together and have been continually writing songs, with an album to come out in the next 3 months! However, trying to keep everyone’s energy up as much as mine has been quite a stressful task. Becoming successful at making music is not easy, nor has it every been easy for anyone. but a lot of people expect things to just “happen.” and getting that through my bandmates’ heads is the biggest problem, as it once was mine…. but they are now leaning to me for guidance.
    I am also going on 2 years as promotions coordinator for House of Blues New Orleans, working on marketing bands and promoting shows in every outlet possible. I have a great understanding of what it takes, and what some have gone through to get where they are.
    Something else I have experienced along the way… is that… everyone – any single person – that comes into your life could possibly change it dramatically!

    That was a great example of NONbrevity.

    2) Where do I want to be…

    Our goal as musicians has always been to help out those that need more help than us. Our name is Enharmonic Souls. If you look up the meaning of “Enharmonic”, you’ll understand.
    We are always coming up with different things to do at each show, whether it be perform a song from a musical, or give everyone carnival masks as they walk through the door!
    I picture myself performing on stage in lights, all that fancy stuff, ya know! Everyone’s childhood rockstar dream…. but then I hop on a plane the next day and help out underpriveleged kids in some small mountain town, put shoes on a kid in Cape Horn, or build houses in Jamaica for the poverish.If I could help others through making music, the one thing that I could work on for days on end, that would be the greatest gift from it that I could ever receive.

    3) How Am I Going To Measure my Success?

    There are so many things that count for success in my book.

    • As soon as our album becomes pressed, there are already people in London that have heard us, and people in Chicago that want copies – That’s a form of success
    • Hearing someone come into work whistling one of our song – That’s success
    • Having only 200+ members of our group page on Facebook – That’s success… 300+ that’s more success
    • Hearing someone tell me that their 8year old granddaughter always wants to listen to our demo CD on the way to school in the morning – That’s success
    • Seeing one of our stickers on the piano of a very successful local band – That’s success.

    My next gauge of success will be our short film/album teaser. It will include random clips of our journey so far, along with a backyard acoustic performance of one of our songs. It will announce the release date of the album along with other visually exciting things.
    If people grab onto it and I see it becoming viral around online circles or cliques, then we will be on to our next wave.

    Talk to you guys soon!
    Paul, Angel, you guys are my current inspirations, just because of what you are doing for all of us!
    Keep Thrivin’

    • http://www.subvertmagazine.com PaulMagee

      Hey Erick, great to see you share your story.
      First thing that hits me is your comment about “realists”. I'm sure
      it's a definition thing, but as it stands I don't share your POV there.
      People presume that to be a creative success you must be a dreamer.
      But being an optimist and being a dreamer are NOT the same.
      Just as being a realist and being negative are NOT the same thing.
      I'm going to guess (correct me if I'm wrong) that what you refer to
      as realists are actually just negative folk?

      Being a true realist is in fact a positive quality. America was built
      by realists and pragmatists. People who see things for what they are
      and do exactly what needs to be done.
      It's not full of realists now, it's full of dreamers who spend their
      time distracting themselves with illusions and entertainments. (As
      are most of the western countries) History shows us that all the
      great nations were created by realists and fell when their people
      became disconnected from reality and lived more and more in their heads.

      Being told you're great, if you suck, doesn't help you at all in the
      real world, in fact it's one of the things that confuses and
      depresses countless artists because they simply can't get reliable
      feedback on their progress and they don't know where they are going
      wrong. A realist is able to see the world for what it is, not for
      what he or his parents would LIKE it to be. Then, he can take
      positive steps to achieve his goals.

      You seem to be finding that a band, like any group requires a leader.
      To gain any level of creative success you HAVE to become a leader,
      you have to develop those skills which position you above the average
      person. Most people don't have what it takes to be in the public eye,
      to put themselves forward, to maintain discipline etc. etc. You will
      have to find the right people and guide them. And to do that
      successfully in a business filled to the brim with cut-throat mother
      fuckers, you will have to develop the clear, undistorted vision of
      the realist (or you'll be eaten alive).

      Your observation about people being able to change your life is a
      smart one, but I prefer to think of it in a more active manner. You
      might accidentally meet someone who changes your life sure, but you
      can also sit down, work out who really could change your life, make a
      list and one by one, make SURE you meet them. Then, you DRAMATICALLY
      improve the odds of your life being effected in positive ways.

      For your third question, again, the more specific you can be, the
      more useful you will find it. You've defined different types of
      success, but haven't really defined HOW you will measure them apart
      from counting facebook fans. (which is actually the best answer).

      Think about the specifics of the next 12 weeks. What do you hope to
      achieve in that time and how exactly will you measure it? What will
      you be able to see at the end of this, that you can't see now?

      For example, someone might have the goal to publish a piece of their
      work that they have been previously afraid to, and make sure that at
      least 500 members of the public see it and 10 industry professionals
      see it.

      There are very specific numbers there, and very specific people to be
      contacted. Clear metrics that can be counted. If the person involved
      doesn't promote the work enough to gain 500 viewers, or get through
      to the 10 industry decision makers, then clearly they haven't been
      able to overcome their fears or develop their persistence, but still,
      they will be able to MEASURE some increase in performance.

      The creative world is a world of numbers and they are BIG ones. If
      you want to sell 1000's of albums, you need to be reaching
      1,000,000's of people. If you want to fill a concert with hundreds of
      people you need to captivate hundreds of thousands. The more
      realistic you become about the numbers in your business, the more you
      realize what you have to do to reach your goals.

      As for your last note on releasing a short film and seeing if it
      becomes “viral” I would ask, what do you intend to do to make it
      viral? Viral movement doesn't happen just because people like
      something. Viral movement happens when people believe that by passing
      something on to their friends they will benefit in someway. Like
      people will think they are funny or cool or wacky or crazy or
      intelligent or interesting or sick! Or it happens when a piece of
      content hits a chord and helps people communicate how they feel about
      a particular situation at that time. So, for musicians who want to go
      viral, empathizing with the common view of a topical story and
      putting peoples feelings into words, can be a great way to get viral
      traffic. So if viral really is what you want, study up on the
      existing successful viral music vids and give yourself the best odds
      of success.

      In all things that you are doing, try and make your success
      inevitable. Not down to hope or chance or luck. But the inevitable
      consequence of a carefully studied plan of what has already been
      proven to work for countless people before you.

      Great to see you on here Erick, thanks for sharing. I'd love to see
      your site / videos etc.

      • ErickGreene

        Well, I suppose the only people that I have come across that have been self-declarative of being a “realist” have not necessarily been straight on negative, but instead takes broad possibilities and makes them narrower than a pin head, ya know? And these people have been my bosses/mentors. You would think that working at a music venue would harbor a successful creative spirit, but it has probably caused me to be the unhappiest thus far in life.

        One of my bosses worked at a major record label in LA for years and has all this built up knowledge and experience that he likes to share (that I extremely value) in a superior manner. In a “I know everything, and have better ideas than you” manner. Being exposed to that ever day started to cause me to shut out and be submissive to my own ideas. I feel like these “realist” ideas of theirs are actually just them trying to put their OWN opinions on other people, not just viewing the world in a realistic manner.

        Paul, the thing with being told I was doing great, is that I never listened to it. I never felt like people understood where I was coming from, so how could they even be a judge to my work. They could tell me I was great until they were blue in the face, but I never valued the opinions. If anything, it made me more insecure and determined to do better.

        I like the way you direct these initiatives. I tend be much too vague when planning out goals. Now I am being challenged to put that slide under a microscope and analyze it further.

        Well, as much as it frustrates me, there are minimal things for us to do without having recorded material. We do have a couple really rough demos that can only go so far.
        We have already offered up ringtones of our songs which went well. As soon as we hit 200 members on Facebook, I made a ringtone download available to all the members. about half downloaded it.
        We made band stickers and distributed them around town at different shows. We have been reviewed in the major music blog in town – groovescapes.com
        http://groovescapes.com/os/groovescapes-blog/En…

        Being that I work with the music critics from the major monthly and weekly periodicals on a daily basis, I have already caused them to get excited about the release of our album and can't wait to write reviews for it.
        There are so many things to plan around that album release, I guess I'm just lost as what to do prior to it. Here is the next event we have coming up.
        We are hosting a Christmas Party on December 17. We invited a couple major players in town to be part of the bill. You can even have your picture taken for free with naughty santa, among other great gimmicks. But that night we plan to give out free copies of our first single off of the album to the audience. We thought that would be a great value added reason for attending the show that night. We have T-shirt designs that we have yet to roll out yet. Do you recommend we sell them at the show? We don't want to do too much, nor do we want to do too little.

        myspace.com/enharmonicsouls
        facebook.com/#/group.php?gid=65812080957

        Twitter.com/GotDocGreene

        • http://www.subvertmagazine.com PaulMagee

          Hi Erick,
          yes I'm sure you're right about your bosses etc. And it is very true
          that many people use the phrase “be realistic” simply as a way of
          crushing your dreams. Jealousy and self limiting beliefs often are
          the cause of such an attitude, but the approach to being a realist
          that I want to teach you isn't something that I want you to use to
          limit the options of other people. In fact it's an internal thing,
          you don't ever need to proclaim yourself as a realist to anyone. It's
          much more about seeing the world with clarity. Being able to see
          through the BS, through the jealousy, the illusions, the scheming of
          other people, at what is actually going on and make decisions based
          on that truth.

          The next article on Friday should prompt you to start looking at the
          “minimal things you can do” in a different light. There are in fact
          many things you can do and millions of details in those things. You
          just need to see them from a different perspective. What I hope to do
          in this program isn't hold your hands and say do this, then do that.
          What I hope to do is help you to be able to step back, to zoom out,
          to become detached from the madness and emotions and uncertainty of
          your daily lives and be able to think clearly and strategically in a
          detached way about what needs to be done.

          I can never hope to oversee 100 projects around the world via email.
          But by the end of this program I can get you to start thinking
          strategically about things yourself at the local level. So that YOU
          know yourself whether selling t-shirts is a good idea, because you
          will have the tools to be able to think through that question.

          For example, ask yourself why do people buy band t-shirts? Where is
          the VALUE for them? How do band t-shirts make the buyer a better
          person? How do band t-shirts improve their life?

          People buy t-shirts because they want to advertise the positive
          association they feel with that band, a good musician helps the
          audience communicate something they have difficulty communicating
          themselves. And a t-shirt says – I identify with this band. It
          becomes a part of their personality. It helps define who they are.
          It's no co-incidence that music is most influential in our teenage
          years when we haven't yet defined who we are and people's entire
          identity is based around the music they don't just listen too, but
          “follow”. Music helps people express themselves. But knowing how
          scared humans are of being the first to follow something new, you
          have to understand that most people will wait until the point where
          they are happy sharing your music with their friends (and have their
          friends approval) before they want to publicly advertise the fact.

          This is where the whole music sharing culture actually helps the
          music industry. Give the early adopters a low risk, low cost way to
          share your music with their friends, give them all the tools they
          need to sell the idea of you and your music to their friends and as
          soon as they get acceptance, they will come back looking for the
          souveniers.

          Always be looking to understand the psychology behind a purchase.
          Your ultimate checklist should be one of how you will work with
          peoples emotions, not simply a checklist of “things” like t-shirts,
          cd's and stickers.

          So, the number 1 question you should be applying to everything you do
          is – what does my music help my fans communicate? Why will they want
          to sell me to their friends? And of course you need to know exactly
          who you want your fans to be, to answer these questions.

  • ChristineBuijs

    1) Where am I now?

    My name is Christine and I'm a photographer and filmmaker based out of Toronto, Canada.

    I've done a variety of different arts throughout my life but really clicked with photography (no pun intended) when I went to an intensive two year college program for it. Since then I have worked in the industry in a number of different ways. First was as an assistant to other photographers, where I learned about the commercial photography world, different lighting techniques, and more.

    Probably the biggest opportunity I'm not sure that I should have given up (and might consider a failure), was to not pursue a full time assisting gig with one of the big product/commercial studios in Toronto about a year after I graduated. I had a foot in the door but I didn't follow through, mainly because I was itching to move to Vancouver and had already put that off for a year and a half. I don't know what it was at the time, but something drew me to the West Coast. The idea of freedom, a new place to be, and breaking out of old habits was really appealing.

    So I took the plunge and moved to Vancouver, knowing just my sister and having no other connections. In short order I had to find a job to support myself, so started working 9-5 as a photo editor for a travel & hotel company. I was ecstatic to have the job at first, it was great money, great benefits and let me have all the fun I wanted in Vancouver.

    But slowly, I started to get frustrated at the job. While I was surrounded by photography, I was just a robot on an assembly line responsible for picking out the best photos. It wasn't creative in any way shape or form. I missed the challenge of making art for myself and pursuing clients. It was actually my *least* creative year of my life because working full time took up all my energy, and then to combat it I'd go shopping or buy fancy meals or distract myself with friends or other fun.

    Eventually I was sick of the complacency I was feeling. I've never been one to sit around complaining for too long, because eventually I want to do something about it. So I went down to part time at the job, and started to connect with people in the film industry. I started volunteering on film sets as a stills photographer, and eventually made good friends with an up-and-coming music video director, who I learned a lot from about filmmaking.

    I finally quit my job completely after losing my apartment. I was feeling a bit empty and lost in Vancouver, felt I had done what I needed to do, and it was time to move on. So I made plans to do one last short film project on my own and then move back to Toronto.

    Since moving back to Toronto, I've felt just as lost though. I've lost touch with my work/assisting connections in the photo industry and felt like an outsider. When I tried to reconnect with assisting, and met with some of the big commercial studios in Toronto, I realized I already felt I had moved on from it, and had decided that while you can learn good things as an assistant, ultimately you need to do things for yourself, buy your own equipment and find your own way of doing things and your own style.

    I worked for a while in a retail photo job, and always getting frustrated with “normal” jobs, I moved on.
    I should mention that all along the way of doing all these various jobs, I've kept up my freelance work and tried to build a portfolio doing what I love. I take whatever gigs I can get, from weddings to headshots to event photography, even if they are not what I love. I still try to do my best no matter what the situation. They are paid gigs here and there but they are often not enough to survive off of alone.

    About a year ago, I decided to get my own full time studio because I thought that would help improve my reliability to potential clients and my ability to create more. Some friends were also pressuring me to “stay put and focus” instead of traveling around and not having roots. I spent a good few months finding a good space and renovating it, and moved in in January of this year.

    It has been a real challenge financially and personally and maybe I jumped the gun. But I was determined to do things “my way” and not think that I was dependent on the big studios. After some financial struggle and another bad job, I finally figured out that renting out my studio for days here and there was a great way to lower my costs, still get to use it full time, and help others at the same time.

    I've also since found a much better part time job, probably the best part time job I could hope for. I work as a photography instructor, and usually only for 2-5 classes per week on evenings/weekends. Its low hours and great pay, and leaves my weekdays free to focus on my own pursuits. It's also flexible and I'm a contractor so they basically work with my schedule. Between that and my studio rentals, I've had a huge financial weight lifted off my shoulders. I'm glad to finally have a “real” job that pays well but allows me the time to focus on other things. It doesn't burden me and it gives me the best value for my time spent.

    Now. As far as how I'm feeling about my own work and direction – I still feel a lot of frustration. I feel I have given my all doing free shoots and building my portfolio for the past few years, now I want to move on to bigger and better things. My efforts to get published in magazines or find a wider audience for my work, or get better paying clients, have not really gone far. It feels like I'm continually hitting my head up against a wall and not going anywhere.

    I've been trying to figure out where I'm going wrong. I've been reading up on marketing, and attending seminars and learning what I can from others about selling my work. (I've never believed marketing/selling to be my strong point, but I realize its essential for what I want to do).

    I am desperately trying to decide which direction to go with my work right now. I've focused on fashion photography a lot lately, but am uncertain as to whether I should continue focusing on fashion, or more commercial (advertising) work, or filmmaking. All of them are huge passions and interests of mine but each of those specialties will take a lot of work to get into so I don't know if I can do all three, at least to start. It seems like its best to start with one and down the road, when I have more clout, I can branch off into more.

    I am also wanting to get back to discovering my passion and energy, which I feel I've lost a bit this year.

    2) Where do I want to be?

    Ultimately, I want to create beautiful and inspiring and challenging images that come from a deep place within. I know that might sound cheesy, but it's always what I've loved about art: connecting with myself on a deeper level, and finding an audience for that, and expressing myself and releasing it out into the world. Feeling the energy of giving something to an audience, and inspiring them.

    I also want to be commercially successful though. I want to find my “niche” whether that is fashion, advertising, or filmmaking. I want to find the best commercial outlet that fits my work. I want to be able to live comfortably and make good money so that I can
    a) travel and experience all that life has to offer and
    b) be able to create bigger and better ideas and reach more people
    c) ultimately be able to give something back to people

    And as mentioned above, I want to feel passionate and energetic about what I do, I want to do what I love and embrace it fully.

    3) How am I going to measure my progress, so that I know when I'm succeeding?

    I'm really not sure about this one. To be honest, I might be one of those people who's afraid of success. I want it and dream of it, but seem to love staying set in my old ways of only seeing where I'm NOT succeeding.

    That said, here are some ways I can break things down into smaller goals:
    -Re-discover my passion
    -Have meetings with local art directors, editors, people who might be interested in hiring me commercially (I've been too afraid to do this this year).
    -Make some more short films just for fun
    -Make friends and build relationships with people who are responsible for commercial gigs in Toronto (the “top ten” – I'd rather target just a few key people and build relationships, rather than farm out advertising to multiple people)
    -Increase my audience by blogging, putting my work out there more, and looking for more feedback
    -Get involved more in the photo and film industry, work with others, get on sets and learn more

    How can I measure my success? Well in a nutshell, if people are seeing what I make, and if the feedback is positive or at least constructive, I'll know that I'm improving. If I start to see more opportunities to work on projects I really love AND get paid for them, I'll know I'm on the right track.

    • http://www.subvertmagazine.com PaulMagee

      Hey Christine,
      great to see you sharing. I know, without a doubt, that you are going
      to make it. And you know I don't offer false praise.
      You've got great talent and when we've spoken in the past you mostly
      listen to my advice :)
      We just have to increase the odds of you getting some higher paying
      projects that will keep you in the game.
      Having seen your work, I see you as far more than a photographer.
      Whether it's a creative director or whatever you want to call it, I
      wouldn't limit your eye to one piece of equipment.
      Anyone can pick up a machine. Few have a vision and can tell a
      compelling story.
      When the talent and the drive is there, often the missing key is just
      positioning, making sure that the type of work is the most suitable
      for your current needs.
      Like with Megan, when I suggested murals might be an easier way to
      find work with international travel than paining canvases.
      Similarly with you, if we step back and say – OK, who in the
      commercial world is hiring and what are they hiring for right now?
      I know several guys who have made their fortune in the last 5 years
      teaching people how to do online video.
      I don't know anyone who has got rich teaching people how to do
      photography.
      Like it or not, the public perception is, the better the equipment
      becomes, the easier it is to take good photographs using non
      professionals.
      The perceived value of images alone goes down year after year as
      advertising and photographs themselves become increasingly digital
      and moving.
      So, if you want the big bucks, you need to be playing in a big bucks
      game.
      I think this program for you might be a good time to look at those
      options of applying your eye to the video / film world.
      Even if it's a small shift from helping models create portfolio
      pictures to helping them create showreels. Isn't Tyra always saying
      it's about “personality”? :)
      It may require you pushing and developing your story telling skills
      even further, but I don't think that is a problem for you.
      One area I think you will have to work on, is how you prioritize your
      work.
      “connecting with myself on a deeper level, and finding an audience
      for that” this is the typical way an aspiring artist prioritizes
      their work. Your work is therapy which you are trying to make fit
      into a commercial situation. It's not the way to be commercially
      successful in the long term. Occasionally an artists therapy matches
      the mood of the time and they have a run away success, but until an
      artist learns to understand and serve his market first and use his or
      her point of view second, they will struggle to understand what their
      clients want.
      This doesn't mean you have to “sell out” it means you have to connect
      and understand what people value. Which is never JUST the aesthetic
      quality of the work.
      For you, I'd love to see a new website, incorporating all the non-
      aesthetic aspects of where you can add value for a client. Maybe
      using video.
      But rather than your old site which is 99% about aesthetics, this
      time, you will focus on VALUE and showing you understand the clients
      needs. Only after that is done, will we drop in the content, the
      video or photography itself. I think you'll see a dramatic
      improvement in results.

      BTW, I'm seeing quite general lists from the few people who have been
      brave enough to upload them.
      Far too general to act upon.
      Work on making your lists specific, these aren't brainstorms, they
      are action lists.

      • ChristineBuijs

        I like your idea of going in a more “creative director” type direction, and starting to apply ideas to more film & video.

        I've always been an “ideas” person and am happiest when coming up with new ideas and seeing them happen.

        I've made a detailed list of the changes we talked about for my website, would love to chat more about this – should I post the points I want to incorporate here or email them to you?

        • http://www.subvertmagazine.com PaulMagee

          Hey Christine,
          I can't remember what I said about your website. You can post them
          here if you want. But I don't want to be jumping out of sequence too
          much with my answers, there will be a specific article on web issues
          later in the program, but not for at least another 3 weeks.
          Feel free to pose questions and post your own thoughts and updates
          here as often as you like, but other than responding to peoples
          initial introduction post, I will try and stick to focusing on
          answering questions on just one topic at a time.
          This week, obviously being about mastering your craft and
          understanding what that entails. There's plenty of homework for you
          on that article as well :)

  • djmedi4

    1) Where am I now?

    Greetings to the group – thankful to be here.

    I'm Bradley Burlingame from Los Angeles, CA. Originally from Cleveland, OH, I've been in LA just over 12 years now. I've just celebrated my 20th year as a professional DJ. Done everything you can imagine over the years, from weddings to wakes, clubs to cafes, to major festivals like Bonnaroo, Voodoo Fest & opening for bands like Beck, INXS, The Meters, Spearhead,The Pixies, The Polyphonic Spree, The B-52's & lots of others.

    I also consult for corporate events & marketing campaigns. Clients include Apple, Nissan, Dior, GQ, Rolling Stone and again, lots of others. My resume includes consulting for hospitality, high-end restaurants, special event & concert production, touring, marketing & sales. For a DJ, I'm pretty well rounded, and feel comfortable in almost any business situation.

    The crazy part is – I'm bi-polar type two. None of the “happy” mania that makes you want to clean your house. You're just just depressed, hyper-critical, and in my case, you lose a great deal of my self-confidence. It's a shit place for a self-employed creative to be in, regardless of your client list.

    Like many chemistry conditions, it doesn't get better as you get older, it gets worse. And up until recently, it's had me in it's clutches for almost 4 years. Imagine struggling to find joy in anything – including your art, friends & family. My work output reflected my self-confidence – it slowed to a crawl. And now I find myself behind. It's almost like starting from scratch again…

    All that being said, it's time for a change, and more importantly, to ask for help.

    2) Where do I want to be?

    Now that I'm taking care of myself, for the first time in a long time, I'm ready to move forward – but cannot without help. I'm starting what can be a business with worldwide potential , with several more ideas in the works once the first gets launched. I've got the outline of a book, a speaking tour, treatments for two reality television shows – I've got stuff pouring out of me.

    At the end of the day, I want to be an entrepreneur, a consultant & a performer – a tall order. But I can see that it's possible – it's right there. I just need someone to help me partition these ideas off, help me keep a step-by-step process, and hold me accountable. I don't need a motivation coach, really. I'm 40 – if that's not motivation enough for you, have a look at what LA real estate costs. That should get your ass in gear very quickly…

    In short term, I desire several things. 1) I want to contribute. I want to enter the whole. I should be writing for websites, my mixes should be all over the web & my visibility could be 1000X better. 2) I want “next level” gigs. Dj'ing in Dubai, Hong Kong, the Cannes Film Festival… 3) I need to be better organized, and focus on one task at a time. Not easy when you've got as many ideas (let alone thousands & thousands of songs in your head) as I do!

    ** a quick note regarding my DJ process ** I'm one of the rare dj's that is non-genre specific. 95% of all dj's who “break out” internationally are genre-specific (mostly in either house/techno/trance or hip hop). I feel just as comfortable playing blues & rock sets, as soul & funk sets, chill out & downtempo lounge sets, world sets, deep house & techno, and big festie-style mashup & bootleg sets.

    Sadly, this has not helped me with my sales & marketing focus – how do you market a guy who's all-over-the-place? But, it also sets me apart from most other dj's. I actually just play great music – no pigeon-holes, no stylistic restrictions, just great tunes.

    3) How will I measure my progress?

    That's the question, now isn't it? Given my recent past, and the way my mind HAS worked, it's a miracle that I've gotten anything done at all. I need a system to measure my progress – something tangible, right in front of me, that holds me accountable. Your expertise will be part of a whole success program that I'm working on for myself. I tell my wife that if I ever get a tattoo, it'll be the word “BALANCE” (in Helvetica font, of course). So maybe balance in business is what I'm looking to learn.

    I'm looking forward to really digging my heels in, and working like I've never worked before. Thanks for what you're doing. We're thankful for it. My best to everyone on the list…

    • http://www.subvertmagazine.com PaulMagee

      Thanks Bradley,
      it's great to see you here.
      I need to chew over your intro before I reply.
      I'm looking forward to working with you.

      • http://www.subvertmagazine.com PaulMagee

        OK Bradley, I'm think about your “non genre specific” thing and I dislike the idea at a gut level, so I spent a little time on your website, seeing if you had some other way of positioning yourself that would prove me wrong.

        - before I go on, I hope you will get used to me cutting straight to the point, the more I sugar coat things, the more people mis-interpret them and the less progress is made –

        I didn't see any other strong positioning on your website and that's very limiting, particularly with all the big names you are able to drop.

        I suspect you already know this is a problem. Many people reveal the thing they already know is holding them back in the first 5 mins of meeting them, whilst at the same time trying to justify why they are doing what isn't working.

        The question then becomes, why are you choosing to do something you suspect doesn't work? How much do you want to succeed and how much does success really scare the shit out of you?

        You already pointed out that 95% of DJ's make their international name being genre specific, yet, you are choosing, on top of the inconvenience of a medical condition, to go down a route that would appear not to work very well?

        Is that self sabotage?

        I can give you the marketing reason why your path won't work, but if you are playing the self sabotage game, it won't make any difference what I say, or what you learn here.

        I've posted several times over the years about self sabotage in different places. We see it a LOT here, especially when people are given the opportunities they spend so much energy trying to get. A very high number of people lose their bottle when given what they want.

        Going back to the marketing – not having a pigeon hole, not having a label in this case is a bad idea, simply because of how human beings think. And most of the people who will ever be in a position to hire you will all think in the same way, people pretty much do.

        At the core of it, just like creativity is based on making new connections from existing ideas, so too is memory and decision making. It's all about association. Neural pathways in the brain, linking one idea to another, to another until that chain of associations makes a story, an idea, a decision.

        Members of the public going for a night out, need to be able to associate what you are offering to something specific from their past, something they can already understand. They NEED to see your clear label and be able to fit it neatly into an existing pigeon hole, even if your creative work takes their experience to a new level.

        Similarly booking agents or whoever books your international gigs, need to be able to specifically see how you can help them.

        If I'm making a film and want a musical consultant, I already know the genre, I already have a rough idea of whether this is a period film, a hip hop tale or an 80's dance movie. I want to find a specialist in one of those specific genres, because an expert in a genre will have exposed himself to more music from that time, he will have more experience, more depth, more ability to give me something special.
        Or at least that's what I will PERCEIVE the situation to be as a buyer and my perception is more important than your reality.

        From my limited experience, I'd say most people who want to buy music at a high level already have some idea of what they want, there will already be some kind of creative director involved who has a broad idea, a broad vision. They want the specialist who has the details, the layer of expertise that is beyond their own.

        Positioning, positioning, positioning.

        I'd seriously start looking for ways that you CAN start labeling yourself. On ways you CAN start falling into other peoples pigeon holes. It doesn't have to be a genre pigeon hole necessarily, if you really do have a super-in-depth music knowledge across many genres then you might want to look for another label, think about your customers, you need to know who they are, how you can specifically help them. Talk to them, so they connect with you.

        Currently your website is trying to be all things to all people from all ages and as such you will end up hooking no one. If you want international recognition, you have to become the go-to guy for 1 thing (at least 1 thing at a time).

        I'd suggest studying the top 20 DJ's out there, how are they labeled, how do people pigeon hole them.
        Even if a DJ's music covers multiple genres you'll usually find they are positioned as “the funny one” or “the intellectual one” or something else that makes them stand out.

        Why don't you try it and post the results on here.
        Let's look for ways that you can work WITH the human nature of your buyers, not against it.

        • djmedi4

          Now chewing on you;). Thanks for the quick response & insight. Back with my own thoughts shortly. Maybe not shortly – you gave me a lot to think about…

          • djmedi4

            Paul, just took the dog on a long walk and mulled over what you wrote. Until about 2000, I was strictly a house-music dj, and I got bored to tears. I love playing sets that are multi-genre, and wish to stay that way,. But, I get that the old saying “jack of all trades, master of none” could be the perception. And yes, it is confusing/conflicting. Unless you're telling your potential clients what you're best at (not just what you're good at), how will they know why they need you?

            My wife gave me the question of “what customer needs are you meeting?”, and given the way I've been selling myself, I really have no bloody idea;). I do, however, have a thought/solution that can solve almost everything. And it's been in front of me for years.

            I've been fortunate enough to play a large amount of high-end retail gigs. Actually performing live, in-store or for branded special events. They allow me to play a wide variety of warm, rich & organic music, and it challenges me to create sets that sound consummate with the price tags, if you will.

            The idea of branding myself as the “beautiful, expensive-sounding” dj, and aiming at high-end brands would also solve several of my complaints/wishes. It would allow me the chance to work with bigger, international clients & maybe most importantly, clients with international PR & marketing behind them. That's the key – establishing relationships with the people that talk to EVERYONE…

            It'd also allow me to travel & work at the places I most want to be. doing what I feel I do best. Playing exotic, exclusive & expensive locations, programming sets of beautiful music. I still DJ after all this time only because the music still moves me, and I so love sharing it with people. I'm just pickier about what truly moves me now – but my online & marketing presence doesn't convey that at all, do they? Just the opposite, it seems.

            Maybe at the end of the day, it's about being truer to my creative (but also commercial) self, and really ask the question, “if you could only one kind of music, what would you play?”. The answer would come easily – beautiful, expensive-sounding music.

            You're gonna laugh, but I registered http://www.couturemusic.com about 2 years ago, and haven't done anything with it yet. Was actually stunned to find it still available. and I pounced on it.

            Well, Paul, you've provided several new perspectives and it seems we're on our way to solving one rather large problem. Sometimes a fresh pair of savvy eyes are all it takes… Best to you and the AAA staff.

            bb

          • http://www.subvertmagazine.com PaulMagee

            Bradley,
            that sounds like exactly the kind of thing I'm talking about.
            I'm sure you can now start to see how you can position everything
            else in your business, including the website, to reflect that concept
            of beautiful and expensive.

            And the effect will be that you'll start to connect instantly with
            those buyers, who are thinking – “we want our products to sound
            beautiful and expensive, but we're not sure what that sounds like”!

            You're wife asked the most important question in marketing. And we'll
            go into that in more depth in a later article. Also later in the
            program we can look at how you can position yourself as an expert in
            that particular niche.

            If you read the mastery article, there's also an exercise in there,
            where you can start to make a list of all the elements that go
            together to project that image of “beautiful and expensive”.
            Making that list can help people see the “domain” that they actually
            have to become the master of. It also helps create a blueprint of
            where you can start to further enhance and layer your skills over the
            next decade.

            The next 10 years is going to come and go, whether we want it to or
            not, so we might as well have some idea how we're going to make best
            use of it!

          • sisterdarling

            Just “eavesdropping” here, but have to say, this thread is real valuable and I got a lot of lessons from it too. Will look into your suggestions Paul for Bradley and will apply it to my specific circumstances. Goodluck Bradley!

  • groovitude

    WHERE AM I NOW?

    Hi. Allow me to introduce myself properly. My name is Tina, and I’m a 35 year old person living in a small Wisconsin town. Currently, due to financial obligations, I’m working at a job that offers me no creative input. I feel as if my imagination is stagnant when I perform my job, which is food service oriented. I’ve gotten very good at my work, and I do well enough, but it isn’t my true passion in the least. I’m growing extremely discontented and weary, as if my spirit is breaking. I’m an optimistic person by nature, but I’m also a procrastinator. I can also be very intimidated at times, which isn’t helping me at all. My true passion lies in writing. Whether it be stories (fiction), or just in my blog, I truly love to express myself through words. I find it easier than speaking face to face with people. I’m a rather quiet person, and I’m slowly overcoming my shyness, but it’s not easy for me. When I write, I feel at peace. I feel freedom and happiness. I love to use my imagination! I’m always daydreaming, but I never seem to make anything come to fruitation. This program, I feel, is an investment that will provide numerous benefits to me. I didn’t have any hesitations about the cost, because I feel the changes taking place within my heart need to be addressed. This, I hope, will be a launching pad to get me moving. Get me motivated, and also hold me accountable, so I don’t give up when I get discouraged, as I often do. There is a great deal more to my story, much of which is personal, but in a nutshell, I know if I don’t make some changes soon, I’m only going to become more unhappy and discontented. That’s no way to live life! So, here I am! I’m an open book, ready to be explored.

    WHERE DO I WANT TO BE?

    I want to be able to be recognized for my gift of writing. I want to share my creative spirit with others. I also intend to overcome my lingering fears and limitations, once and for all. I think I have so many self imposed restrictions and excuses, that I forget who’s in control. Me! I can make the changes, if I’m willing to sacrifice and challenge my own way of thinking. Money isn’t my main objective, but financial freedom would be a welcome benefit. I think anyone would admit that to themselves. I want people to be able to experience the gifts I can share with them, and I want to maintain my optimism and dignity while sharing them. I want to change my mindset from hesitant, intimidated, and insecure to one of confidence. I just want to realize my dreams for the first time in my life, and do something that’s solely for me! Be a little bit selfish.

    HOW AM I GOING TO MEASURE MY PROGRESS SO I KNOW WHEN I’M SUCCEEDING?

    This is one area I’m not good at. Setting goals and measuring progress. I’ve never really known how to do it properly. This is my basic plan, for now, but I’m welcome to suggestions. First off, I’m going to listen to my instincts. They don’t mislead me often, and if I know in my heart that what I’m doing feels right, I’m going to keep doing it. Being consistant, and not giving up when things get rough. Easier said than done, but I will do what I need to do. I’m going to talk with other people who are doing the things I’d like to be doing, see what inspires them and how they got their start. Find a mentor and get proper guidance. I’m going to be open minded, but realistic. Things won’t happen overnight. It’s going to require work and dedication. I will learn to be adaptable and resourceful, learn to communicate more openly with others, take small steps to get better results. I’m also thinking that a little self promotion can’t hurt. I could use Twitter and other social networking sites to spread the word of my intentions. For now, I could start by maintaining my blog, http://www.groovitudesmusings.blogspot.com, on a regular basis and make sure people know it exists. Get my name out there more. There’s tons more, I’m sure, but these are some of the options I’ve thought of.

    In closing, I just look forward to learning from all of you here, being part of a creative community, and making changes to obtain the dreams I’ve been having. Best wishes and Good Luck to all of us!

    Tina

    • http://www.subvertmagazine.com SUBvert

      Hey Tina, thanks for introducing yourself. I look forward to seeing how we can help you.
      Paul.

  • Christina Fisher

    1. where am i now-
    hi, My name is Christina. I am 30 years old and currently a senior in the department of Interdisciplinary Studies at Appalachian State Univ., NC. My major is individually designed with minors in art and sociology. I coined the phrase, “Social Justice of Environmental Stewardship”, as the title to my degree program.

    unique talent- the art of Transdisiplinarity. My previous coursework from 2000-2005 was as an interior design major, with a focus on designing spaces appropriate to the needs of the growing child. While in school during that time, I was most interested in the links between people and their personal spaces as it related to larger social and environmental issues. Basically, interior design is most commonly known as a reflection of personal tastes. However, through courses such as Social Problems in American Society, Gender, Race, and Class, Pop Culture, Technology and Society and a whole bunch of others- with topics ranging from sustainable design to our relationship to color and light, I began connecting the dots basically from how we are shaped by our society to how we treat others and the natural environment, and conversely- How our built environment shapes the perceptions of how we see ourselves.
    After a loss of desire in advocating for and perpetuating disposable design and unsustainable practices in the mainstream furnitures and finishes industries, I kinda halted my schooling to explore what it was I actually wanted to do. At the point I left, besides art and design, my only other passion was my work with children. I became a nanny out of a straight up need for a job (that i could do).
    Being that it was the only work I have ever been actually paid to do- It was my first instinct I guess. However, because of my detailed study of basically-people in relation to everything else– I was able to acutely assess and combat environmental stressors for toddlers and young children. What start as a decluttering of spaces and rearranging of accessible things to keep kids safe, as well as to keep my own sanity, sort of turned me into a kind of ‘baby whisperer’ – When presented the challenges of children with ADD, PTSD, Autism, and well plain old- toddlerhood- I relied more and more on my background in Art and Design to aid in a variety of smaller situations from- tantrum prevention to better homework habits, and so on. The quality of our days together became much more joyful. As well, decreasing the kids’ stressors, esp. by keeping things more ordered-upped the quality of family time- and so i started being praised and recommended to others. At the same time, when with kids, I always incorporated little factoids and lessons in ‘being green’— Coaxing kids to actually clean out closets and donate things, was much easier when it was enthusiastically thrown it that it counted as recycling-and saving the planet-and that sort of thing—-that worked even better for families who didn’t or couldn’t buy the best new- whatevers- and the kids were recipient of the used things. I also pulled out my embellishing skills to help make older clothes look cool- as it made the kids ‘more unique’ which they loved. Parents loved it, cuz they weren’t being badgered for stuff (as much..) or they could afford the one big new thing better—-
    well– so basically i mastered improvising with my ‘artsy’(as they called it) party tricks to work for actual family needs. However, I did not market myself highly at all and was really underpaid for running my three ring circus.

    —So last year I came back to school to finish my degree, but in the Interdisciplinary Studies Dept. because -sustainable development was not offered on the microlevel— so i’ve been taking more classes in the history of things, history of knowledges, human interactions, community development and early childhood development- to come back with the “i got a degree for this- pay me what I’m worth”

    What people get from my services, range from aesthetic design work, to comprehensive early learning education, as well as insight and tools they can personally continue for saving money and being more eco-friendly while gaining a better quality of family time.- I don’t bottle Peace of Mind and hand it out directly- but that could happen.

    2. I did recently only see myself going back to doing what i was doing, but for enough money to make a living, but recently possibilities have opened up for me to actually market what i do as a service because i am finally finding my constituency. Sustainable community development is on the forefront and with my Interior Design and what I forgot to stay my actual architectural drawing and building design skills, I kinda want to be a part of the movement somehow. I am currently in a class for people who want “careers in not for profit” sectors– so I am learning more of what needs to be done to get myself out there.- also being that i have the randomest skillset probably known to man- cuz i havent even gone into my interesting and very informative stints with the Red Cross Disaster Management Team in Mississippi and Louisiana after Hurricane Katrina. But what I need is to be able to market myself. This includes but is not limited to- more confidence for one, but also actually taking credit for things I do, as opposed to staying so silent and letting everyone think that its all the parents- or other co-workers and students even. I am really shy and not good in front of large crowds– so I tend to work in the background-feeding my work to others who are ‘better at public speaking’-
    –so i want to be more articulate and panic less -because even though i am in newish territory- and have always thought of myself as just getting by- I can do things. I have even sold some artwork. so i want to practice and demonstrate that i can do things that are obviously worth something to someone- and i’d like to get paid enough to survive.
    3. Okay so – me taking sort of THE plunge– For my capstone project- I am actually producing an event – that showcases in a larger form, my brand of sustainable community/family development. It is called Swap-O-Rama-Rama- which is the creative commons license I have been officially permitted to use- by the creator/head of the 501 C program Wendy Tremayne from Portland Oregon. (I will explain it in detail later-since this is so long) But-The school just granted me one of the ballrooms in the Student Union to use for free– I can accept donations cuz i’m tax deductible officially– and also advertise— I am working on website details and marketing strategy-in abstract at present- because i just found out i got the go- recently– also it will highlight and 80% proceeds will go to a local 501 C nonprofit– but because i am still contacting people about legal stuff- I dont want to say too much- But the point is– that I had to write a Statement of Purpose and approved courselist to get into the IDS department and have a self-designed major. I also have to do some project relating in only AN aspect of my degree concentration– But this is actually like THE type of Project that describes my vision. So its exciting– and well Im scared to death to screw it up by making all those mistakes people make when their new at something their terrified of—Like Producing and marketing a PUBLIC event. So I am trying to be as professional as possible and hopefully make a good impression on a wide range of people- especially not for profit groups and other sustainable community development programs so i can land a job in this field that means so much to me. I mean even if I did bulk mailing at a place i respect I would do it because i want a job in a place where i can grow and move up in ranks after some better practical experiences– But even just to support a good company would be a start.

    It may be too bold to say it is a goal– but I really want to be like a consultant for families with young kids— since i am thinking of the whole family while applying my knowledge and actual skills in art/design and child development–I think it is a needed service today- if i could market it as such— but at the very least– I am at least on the track— and so joining up here is kind of a step in that direction- of marketing my personal style of service.

    • http://www.subvertmagazine.com SUBvert

      Hi Christina, your project sounds familiar, we have spoken in the past haven’t we?
      Welcome to the program!
      Paul.

  • WillieHarrisJr

    Hi Paul,

    Here are my answers to the 3 questions.

    1. Where am I now?
    48 yr old male, wife and one 18 year old son, Working as a military contractor (Air Traffic Control) on Dyess Air Force Base in Abilene Texas.

    2. Where do I want to be?
    A media producer in the creative industry. Specializing in inbetweeners (teen to adult) dramas.

    3. How am I going to measure my progress so I know when I’m succeeding?
    My first step is this course so I can gain knowledge to point me to my next step. I enjoy the process… the end result will be the work completed.

    Thanks,

    Willie

  • http://www.appstate.edu/~fishercm/spacey.htm Christina Fisher

    yes we did-and i really did listen to your advice- but then i psyched myself out again-and didnt know what to really say–and i still am not certain- so it took me a bit to come around–but the thing is—rambling does help sometimes- so i jumped in here cuz i really think i may have more going for me than i did before-so i do have somethin’ more specific to market now-
    – i got over the fear of the unknown and found my confidence again-well kinda–i have found papers i had written which articulated my original goals –and they were really not too bad–which was a better start than i thought i had–and its just gone up from there-so now my fears are more focused as opposed to a general -not knowing what to do..thats something

    – its still touch and go as far as confidence -but now that i’ve gotten the real go ahead for my project— i feel like i’d be a jerk to not go for it–
    - especially since i did get a really good response about the letter i wrote to the head of the program i wanted to produce–she actually said she wished she had more producers LIKE ME–who were enthusiastic and had researched everything well—so i am feeling that i suck at least somewhat less now–and i must have something to give-
    i have also had the chance to get alot of feedback from other people- and well i figured if i am gonna do this — i am gonna take it as far as i can—and i feel like i could really learn alot here that really could help me be more professional and do a good job since this could make a big difference in my future-because this is just the start–but if i show a ton of people what i can do-and i market myself well-then maybe i could be a go to person-and who knows-so even though i am overwhelmed at the moment –it is a good overwhelmed –or at least energy that can be positively channeled-
    —okay—and i am putting up a link to my website– it is this thing i had to do for ‘internet studies’–so it is a themed piece— revolving around a book/movie review- but it came out kinda neat for a first try- – i’d like to do something broader -but since i do have one, i’ll throw it out there as a start as well

  • http://nohealani.us Amy

    Aloha!

    Where am I now?
    My name is Amy and I’m a 30-year-old Hawaiian transplant living in Texas. I worked in commercial real estate for almost a decade and decided recently it was time to do something else. I was comfortable and confident in that industry, but truth be told it was sucking the (creative) lifeblood out of me (just not for me)! I went to school for web/multimedia design & development and did web projects on the side, but it wasn’t enough to abate the nagging feeling that I should be acting on my creative impulses and working in an environment that truly made me happy, and not just part-time but ALL of the time.

    Where do I want to be?
    Like others have mentioned here previously I’d like to overcome my own personal “demons” that always seem to pop up when it’s time to take specific action: procrastination, shyness, fear, self-doubt, etc. I’m sure I’ll always struggle with those but learning ways to quickly overcome them is near the top of my priority list. I firmly believe that once the negativity is gone (or at least “properly managed”) the sky’s the limit. As far as what I hope to see myself doing in the future: I would like to operate and manage a boutique business geared toward hula dancers and enthusiasts of Polynesian music/culture (I’m also part of a hula troupe). I also hope to continue doing freelance web work as well.

    How am I going to measure my progress so I know when I’m succeeding?
    I need A LOT of help in this area and am open to any/all suggestions. The only way I know how to measure any sort of progress (personally) is to have items on a to-do list, and then at the end of the day look at said list and see what’s been checked off and what’s left for the next day. The only problem with this method for something like, starting a business, is that it becomes like a massive, confusing to-do “outline” covered in marks, notes, sticky tabs, etc which can be a little daunting or discouraging. I’ve been thinking about this question a lot over the past several days, trying to put into words what success means for me and my situation. If I can’t articulate clearly what it is for me then I can’t even begin to think about measuring my progress toward it…

    • http://www.subvertmagazine.com SUBvert

      Hi Amy, welcome to the program!
      I look forward to learning more.
      I’ll speak to you in a few days, when the launch process is out of the way.
      Paul.

  • http://www.bigglesart.com Biggles

    Hi!

    Where am I now?

    I’m 26, living in London, and trying to become an artist. I’m hesitant to say too much as I know I’ve been incredibly lucky in life and I get the impression sometimes people hate me for it especially if I seem to be whining… But if I’m not honest I suppose there’s little reason in even being here. I’ve had a good education culminating in a 2:1 Oxford degree in Computer Science. I always wanted to work in video games, except I had no idea how to get in to the field back then, my skill set was a bad match for what the industry actually needed and I wasn’t sure I actually wanted to be a programmer, having done 3 years of computing and a few summer internship coding jobs.

    Long story short I ended up moving to Paris and switching to art. I studied as a visiting student at an american school there and had a great time. However, one year clearly wasn’t long enough to get up to the required standard. On returning to the UK I actually got in contact with a great recruiter who specialized in games. Out of the two skill sets it was clear that I would be a more attractive employee as a programmer. I got two job offers and took one in Brighton working for Disney/Black Rock. I don’t know if was being away from home, being sat in front of a computer all the time or what, but I struggled to be the employee they needed and ended up procrastinating hugely at my desk (something which seems to hit me almost like a mental disease.) I failed to get work in on time and a lot of the time didn’t really know what I was doing anyway and submitted sub-par work. Eventually my 6-month probation came up and I was let go.

    I moved back to London and worked in a couple of pubs while trying to draw, paint and do some website work. Again, I failed to get the work done and fairly embarrassed myself in having to abandon the project. Eventually I was persuaded to go looking for office jobs again and ended up at a place called MX Telecom as an Account Manager (sort of client relationship management role.) It was ok, but not particularly stimulating. I thought I’d give it a year just to prove to myself that I could stick with something for that long. Eventually I started to really hate the job for a number of reasons, and again started to procrastinate massively, not do the work I was being paid for and generally being a bad employee. I had a few chats with my manager and eventually we both agreed I should leave. It was marginally nicer that being given the boot from Disney but not much. Luckily, this time I was more prepared, had saved a fair bit of cash and already been thinking about returning to art.

    That takes us up to the end of last year. I’ve now supposedly been an artist for about 4 months now. The first month I went to an atelier in Clapham (LARA) and learnt a great deal from some very proficient representational artists. It was a good start, but I know that I can’t afford to study full time at the moment, so sampling teaching here and there seems to be a good way forward for me at the moment. In addition, the teaching is aimed at a very specific realist style which I’m not sure I want to take on in its entirety. After that, I spent some time with a sort-of-relative in South Africa who was once a great impressionist landscape artist though sadly due to bad health is no longer active. It was great to soak in some of his wisdom and paint the bright colors you get out there (you can see the two main ones I did out there on my blog at http://www.bigglesart.com) but even then, I had days where there was this almost uncontrollable urge to procrastinate or just do something other than what I was supposed to.

    Since then, I’ve been working out of a small studio I rent along with a recent illustration grad. My current aim is to improve my knowledge, handling of materials and general artistic ability and see if I can pick up some paid work along the way. I estimate that my savings will run out in 6-10 months depending on how much I manage to cut back on or how many classes I end up taking. Ideally, as I get paid work, I hope to push that date back further and further to the point where I don’t have to worry about it and can even afford to treat myself to some nice toys. I should probably admit that I do have additional income from shares and so forth which help a lot towards living expenses, but it’s mostly cancelled out by living in a relatively pricey part of town and having too many friends with expensive tastes. What I’m trying to say is that my main problems are not so much financial (yet) as they are more about trying to actually stick at something and conquer that procrastination demon.

    I’ve mentioned it a few times, but my biggest problem is procrastination. It seems to crop up even when I enjoy what I’m doing. It’ll take out an entire day and even when I recognize it, I can’t break out of the self destructive little cycle. I thought I’d been doing ok the past month or so, but then today I got up late, did nothing useful and saw this course simply due to obsessively refreshing twitter. I haven’t even done the laundry I planned to do. It’s now half past six in the evening (though to be fair, I’ve probably been writing this essay-like entry for about an hour!)

    Phew! That’s mostly where I am now, I think. Again, if you’d like to see any current artwork, I have a blog up at http://www.bigglesart.com (though I have slightly broken it as I try to add categorised gallery sections)

    Where do I want to be?

    Firstly, I’d like to never feel the urge to procrastinate. Other than that, I guess there’s no single image I can think of, but a few different ones.

    I’d like to be able to draw any person in any position from imagination to be able to create any picture I can imagine and be really proud of it. I’d like to have to confidence in my ability to produce whatever image might be needed, to a deadline. I’d like to be able to command a high price for my skills and be able to pick projects that I want to work on. One day I’d like to maintain a family. Mostly, I’d like to be a great artist : D

    How am I going to measure my progress so I know when I’m succeeding?

    This one I really have no idea about… I tend to occasionally look at my blog in chronological order and reassure myself that I’m getting better.

    For the procrastination thing, I’d rather not even think about it, as each time I do actually try to measure how much time I’m wasting it lowers my mood and I actually end up wasting more…

    Wouldn’t mind a few tips on this one actually : )

    Anyway, if anyone’s on twitter, I’m at http://www.twitter.com/bigglesb

    Nice to meet you all, and hoping this will help!

    • http://www.subvertmagazine.com SUBvert

      hey Biggles, thanks for the honesty.
      You’ll get plenty of that in return on this program.
      Took a quick look at your blog, you’ve clearly got talent, and its refreshing to see a classical style in these low brow copycat times, sounds like its more a question of focus and that usually comes down to have a strong purpose, a reason why you’re bothering to do this in the first place. We’ll be covering all that soon enough.

      As for the privileged background, if you really want to be an artist, you need to know people are going to hate on you anyway, so it doesn’t really matter what hook they choose to hang their hate on. It’s usually jealousy, regardless.

      You end your note saying you hope this is going to help. Well, I don’t believe in hope. If you want it and you apply the lessons we’ll discuss, it will help. (one way or another)
      I hope to see many more essay length and honest notes from you. They are my default setting. This isn’t twitter, no one ever learned anything useful in 140 characters.
      Welcome to the program.
      Paul.

  • http://www.bigglesart.com Biggles

    Hi Paul, thanks for the response and the warm welcome : ) Honing focus is absolutely what I need to… er… focus on.

    Looking forward to the course!

  • Ramsey

    My name is Ramsey. I’m 41 and I live in Seattle, Washington.

    1) Where am I now?

    I work in the computer industry. I’ve had a successful run as a software developer. Currently I am a successful computer security consultant and a partner in the firm that I work at. I’m good at what I do, but I am also bored to tears by it. I’ve always had a creative side, but it has languished for many years. Now, more than ever, I want to fully re-engage it and make something of it.

    I’m a huge Dungeons & Dragons enthusiast. (Nerd alert.) Lately I have been developing gaming material. I’ve done all the design work, writing, and cartography myself. I run it for a regular group of players, and they like it. I’ve come to the conclusion that this material is unique and good enough to sell. The market is small, but I could own a chunk of it–and that’s what I want to do right now.

    I’ve started a company to publish my products. I’ve looked at other companies and am unsatisfied with how they do it. I’ve got my own ideas on how it should be done. I’ve connected with a lot of other people–both in the industry and consumers–and see that my ideas resonate with them. I feel that my current endeavor is a worthwhile risk to take. Right now I am on the road to making it happen.

    I am currently developing my first adventure product. I’m midway through writing the manuscript, I’ve hired professional artists to do the illustrations, and I’m exploring printing options. I’m running play tests here in Seattle and have connected with a group in Vancouver for additional testing. I’ve got a marketing and publicity plan, but that’s not my specialty so I am sure it could be improved. I’m in the process of getting my website online. In short, I’m doing a ton of stuff daily–in addition to the day job, of course.

    I’m full steam ahead, but I don’t always seem to know how to best proceed. I tend to ‘brute force’ my way through problems. So far I’ve overcome all issues, but I’m sure I could be solving problems in a smarter way.

    2) Where do I want to be?

    I’m moonlighting my dream job because my day job bankrolls everything. I’d love it if I could (a) drive my dream job to success and (b) be able to quit my day job, in effect making my dream job my day job. It seems impossible from my current vantage point, but I remind myself that I am bootstrapping and that these things take time and effort. It’s the unglamorous part that leads to success, so I’m keeping my nose to the grindstone. I really want this to work.

    In addition to making my venture into a success, I’d like to learn how to overcome my obstacles in a smarter fashion. For example, sometimes I don’t feel like writing: I know that the work I have to do is ‘hard’ (i.e., will require serious expenditure of creative energies), so I procrastinate. Then I feel guilty about it, which I know is useless. Then I get over it and muscle my way through it. This process sucks and wants to be optimized. There’s got to be a better way. I seem to get things done more often than I used to, which is great, but I still feel that I am missing something.

    Finally, as much as I love gaming, I’d eventually like to move on to writing pure fiction. I know that my current path can lead to this goal if I persevere.

    3) How am I going to measure my progress so I know when I’m succeeding?

    An old boss told me that I would be successful as long as I put one foot in front of the other every day. I move forward on my pressing tasks every day. I set deadlines for myself and I do indeed make progress. I am also capable of breaking larger tasks into manageable chunks. Nevertheless, I sometimes have difficulties knowing how to correctly measure success. I suspect my ‘measurement technique’ is about as primitive as they come (lists and a gut feeling). As for my current project, I will consider it a partial success when I start selling it and a total success when I start turning a profit.

    By the way, I’m having a lot of fun on this journey so far. I want to ensure that I keep having fun, no matter what. If it’s not fun then it’s like my day job, and that brings me to this final point: my day job used to be my hobby which was fun. Somewhere along the way it became the antithesis of fun. I’d like to ensure that my new creative journey can stay fun while I transform it into a successful business. This is something I really must figure out.

    • http://www.subvertmagazine.com SUBvert

      Hi Ramsey,
      great to hear your story. It sounds like you’re in a good position to make this work. The biggest challenge is going to be overcoming the inevitable hiccups and set-backs along the way and in this particular case I suspect you will have to be wary of and have a plan for dealing with the super cutthroat gaming companies that are already out there.

      It seems a lot of people struggle with the 3rd question, so I may have to post a further explanation on that next week.

      Paul

  • http://www.razviti.com Jenny

    My name is Jenny, I’m 28 years old and I live in Houston, TX. I went to the Art Institute for Computer Animation, but soon found out that I hated it and envied the graphic design students projects. Knowing that if I hated something now, I would surly hate it 10 years from now I switched majors. I knew nothing about design and was at the back of the class, I quickly learned and went to the front of the class missing best of show by one vote at the portfolio show. I won an award in every student contest I entered for my work. In an attempt to figure out what I wanted to niche myself in, I found that the corporate advertising world just wasn’t for me. I didn’t want to work endless hours being somebodies bitch just because I was the new person. With one of the awards I won, I got an entry to a conference. It was there a speaker talked about how he started his own business out of college that sparked an idea in my head. I would start my own business so that I could do whatever I wanted (2003)… whatever that meant to me at the time. I had ups and downs with my business over the next 4 years as a freelancer many times getting taken advantage of and getting walked on. At the time I was a budding amateur motocross racer being top 5 intermediate women’s in the country going pro in 1-2 years time. I wanted the flexibility to follow my dreams, while still earning money. A bad car accident ended that dream early giving me a career ending injury and a lifetime of chronic pain that will never go away. I went down a dark path for a while losing a big part of what defined me and losing a dream. I moved on and was inspired to travel. I’d always dreamed of traveling the world and learning about other cultures. I went on a 6-week volunteer trip to Vanuatu in 2006 and later a 5-month backpacking trip through South America in 2008-2009. I have the ability to find clients that fit within my lifestyle and allow me to follow my heart and dreams in life. Having my own business has meant that I live by my own terms and am able to be wherever I want as long as I meet my deadlines and keep the line of communication open with my clients. I find myself having trouble charging what is correct for my ability and standing up for my talents. People look at me and think I’m very successful and have accomplished so much, which I have. I’ve accomplished more in 1-year than most people do in a lifetime, but for me it’s not good enough… I want more. I know I can do better and I want what I want. I’ve never had a mentor, or somebody to watch over me and guide me. I’ve never worked for anybody but myself so the lessons people learn in ad agencies or design studios, I’m completely clueless. My file management and calendar skills need major work. I have a few unfinished projects such as my blog http://www.whereisjenny.com about my travels… branding my studio, finally decided on a name that FITS me. My old temp site is http://www.razviti.com. Razviti was a name I choose based on the meaning (to evolve, pioneer, develop, etc.), but I found it was too bland, people had trouble pronouncing it, and the concept was too abstract. So I found a new name that fits my personality and I can have a lot of fun with.

    I want to be a nomad. I want to travel the world while maintaining my freelance design studio. I want to feel confident about what I’m charging and confident in my talent and abilities. I don’t want to feel bad or remorse for what I’m charging. I want to figure out how to make my business model work… since nobody has really done it before, I don’t have anybodies example to follow. I find myself lost. With the 5-month trip I took in South America, I had internet connection always… with the places I want to travel (Africa), I may not always have an internet connection… I feel like having a business partner or another freelancer that I can trust and crutch on when I’m in remote places may be the answer, but I’m not quite sure. I want to be well known for what I’m doing. I want to have a blog about being a nomad designer, I want to be an author, I want to speak at conferences and be recognized for my achievements and teach others how they can do the same. I think big. I want to teach others how to follow in my path should they choose. I want to brand my studio and be more proactive in finding bigger and better clients that fit my niche. Sometimes because of my pain, I find myself wanting to do something completely different, a 180… maybe pushing my whereisjenny.com blog to make money while I travel… working on the computer is very painful for me and sometimes I wish I could go into something adventuresome away from the indoors to make money. I feel like if I weren’t in that accident I would be a great female athlete. If I had only started younger, I would be on my way to something big, whatever sport I choose.

    I feel that sometimes I procrastinate to put off the inevitable… to self-sabotage my own dreams because I’m not sure how to get them done or if it can be done. If it can’t be done, it would break my heart and sometimes not knowing is easier… but trying and succeeding is such a better feeling that the harsh journey is worth it. I’m very proud of the things I’ve done, but I want bigger and better. I want to be the person and entrepreneur I know I can be and dream of being. The best.

    How do I measure my progress? Taking the first steps to greatness one step at a time and documenting it so that I can look back and see what I’ve done. I easily forget, lost sight, and focus on the negative.
    GOALS:
    - find a business model that works for work/independent travel
    - Finish http://www.whereisjenny.com
    - Brand my studio (this time with personality rather than abstract concepts)
    - Build a new website
    - Build and write articles for my studio’s design blog
    - Be a speaker at a conference for freelancing
    - Be confident in my prices and work
    - Find bigger and better clients
    - Learn to stand my ground without feeling remorse or guilt
    - Be a resource for other design freelancers
    - Prioritize marketing my studio. (I’ve currently relied on word of mouth and while it’s done well, I’m ready to step up my game).
    - Find a good source of passive income

    • http://www.subvertmagazine.com SUBvert

      Hi Jenny, thank you for sharing your story.
      I’m going to give you my initial impression on what you are doing as someone who has hired many designers over the years.
      Again, its just something to consider as you go through the program…

      a) Whilst the gimmick of being a traveling talent will certainly get you press and social media attention, is it what most clients actually want from their contractors? (I’d say not, but I could be wrong, the question to ask is – how does me traveling actually help my clients? (and what ever answer you come up with – do THEY believe that?)).
      b) The only way to make big money in your chosen game is to work for bigger clients with larger budgets. Most clients want to find someone they can rely upon and get in for work repeatedly, at THEIR convenience not yours. Clients essentially want to own you, without paying a permanent wage. If you are relying on smaller one off jobs, you have more freedom but that’s a very marketing intensive way to work.
      c) There probably is more of a market for you being a “personality” traveling and talking about how you work when you travel. Just know that you’ll spend more time talking about doing something that you probably don’t actually do that much.
      d) What about trying to get sponsors from companies who DO want to actively promote the freedom that their tools allow. (There’s a whole host of software and hardware companies that love to promote that image). Think mobile computing, mobile phone and web based application companies etc. ?
      e) Be careful you don’t just create a following of other designers who like the idea of what you are doing (but are never going to hire you).

      Just some thoughts to get the ball rolling.
      Welcome to the program :)
      Paul

  • http://www.subvertmagazine.com SUBvert

    Posted by Paul on behalf of Creative Coquette

    zdesigns@gmail.com

    http://creativecoquette.com

    Where am I now?

    My name is Zarina and I am 44 years old (first time I have disclosed my age in print since I turned 40 and everyone accused me of lying, haha). I am originally from San Francisco, CA and left my hometown to live here in Seattle, WA with my fiancée where we have been for almost 2 years. I also left behind my career as an interior designer at a small architectural firm in San Francisco. It was an easy choice, love over a successful career that had started to leave me feeling stagnant and unable to grow for over a year, a point in time in which I had always said would be when I would change tracks somehow. It’s a choice I have been extremely happy with ever since.

    I have always had a dream of retiring and owing a boutique selling my own creations as well as those of my talented friends. Finding myself with the good fortune of being able to start anew, not being required to work and having a tiny bit of money to fund a new path, I have chosen to start selling my own creations online as the starting point for a new future in hopes of building a reputable name and brand without having to heavily invest monies into a brick and mortar store. Plus, I love that I can do this while being free to live anywhere and make my own hours.

    I opened my first shop on Etsy in October 2008: Foxy Monster http://foxymonster.etsy.com which focuses more on lolita, kawaii and goth jewelry. May 2009 I opened my second Etsy shop: Superfly Delicious http://superflydelicious.etsy.com to sells gifts and cards, items that did not fit with the Foxy Monster brand but I have so much fun creating. June 2009 I opened a third Etsy shop: Wonderland Dreams http://wonderlanddreams.etsy.com where the sole focus is jewelry inspired by Alice in Wonderland.

    These three shops have really been more of a testing/learning ground for me. I believe the success I have had to be tremendous considering the lack of work, time and effort I really actually put into it. It truly is minimal at this point. I have really amazing feedback on my sales and happy customers. This has all inspired me to really try to buckle down and have my own site where I wish to sell what I call my classier more adult jewelry. I literally am at the point now where I just need to design and upload items and get the word out. That site is: Creative Coquette http://creativecoquette.com

    I also have a blog http://creativecoquette.blogspot.com which I started back in 2005 which has undergone two name changes, a switch to an entirely different blog for a year where I did put in a bit of effort and back to my original blog with the original name where I do now try and make as serious an effort as I can muster. I really don’t like having to maintain it at all. Recently, I have found a reason to actually continue it that makes me happy. I am focusing on sharing things I find that I love and feel are worthy of a bit of spotlight as well as let folks know when I actually do have new items in my shop, which is rare at this point.

    I started on twitter last year: http://twitter.com/creativecoquett I took me about six months to figure out what the heck the point of it was. I now tweet here and there mostly about a new blog post, sharing an image I like, ranting about a TV show occasionally, re-tweeting what I find interesting and utilizing it to find cool things like AAA! :)

    I do have a myspace page http://www.myspace.com/creativecoquette which is pretty much dead as I refuse to spend time on it at all and just keep my page up at this point.

    I refuse to have a Facebook as the blog and twitter are already way too much for me. I am extremely private and am not one to share random crap and do not wish to be bombarding people with stupidity. I have a very heavy natural filter.

    So here I am. Four, yes four, shops later. It really is silly I know, yet, I hate to not be able to have the freedom of creating outside one or another box. Add to that a million excuses for procrastination and dragging of feet. My main excuse for not putting in the time is the way my current schedule works wherein my day is interrupted by commuting commitments at 9-11 am and 4-6 pm Monday through Friday. Which, for me, really cuts my day off in a weird way especially when I need to take care of household chores and daily life as well. I am the type of person that needs a few hours just to get into it and once into it can work for hours and hours on end, losing track of everything else on the planet. I am a pure night owl if left to my own devices. I need to figure out a new way to work. This plowing through at the cost of everything else no longer fits my new life and needs. Also, at my age, it takes me weeks of sluggish yuckness to ‘recover’ from an all-nighter. Gone are the days I could stay up 3 days straight and bounce back completely refreshed, boo sniff.

    I seriously need help with maintaining order to all this chaos I have entangled myself with. I basically run everything as one shop behind the scenes, almost like a department store. I am slowly figuring out the process I need to take to get things done without losing track of all the paperwork. I think I have a system, not perfect, but better able to keep me from falling behind with all the not so fun stuff so it doesn’t end up in one big pile as it has for last year, ugh.

    I should also mention I have at least 10 years experience with retail, a combined 25 years with customer service and 13 years as an interior designer beyond my lifetime love and involvement in art in one form or another.

    Where do I want to be?

    I want it all. Happiness. Freedom. Success. Probably in that order for me.

    I would like to be able to find a way to continuously create, get the products out there and get the word out. I am sure by accomplishing this I would be able to make enough to contribute monetarily to the household as it would help us both achieve our creative dreams.

    I want Creative Coquette to have positive brand recognition and a fantastic reputation.

    How am I going to measure my progress, so that I know when I’m succeeding?

    My progress would be measured by:
    1. The amount of time I actually dedicate and put into this effort.
    2. The amount of items I list regularly, new or relisted.
    3. Sales going up in proportion to items listed.
    4. Keeping my records up to date at all times.

    • http://www.subvertmagazine.com SUBvert

      Hi Zarina,
      I’m not sure where your shops are headed, but from what you’ve written, I can tell you that “freedom” isn’t going to be on the horizon any time soon. Not if you’re creating a situation where you have to create and market a number of different items to be sold via a number of different shops.

      If Happiness and Freedom come before Success, how are you going to be measuring those? Because it sounds like you plan is just to do MORE work to fulfill the Success quota, which is actually last on your list?

      If you want something, you have to have a way of measuring that you ARE getting it, otherwise the happiness and freedom turns into one of those forgotten dreams. (This applies to everyone)
      Something to think about.

      Welcome to the program :)
      Paul

  • Allison

    Where am I now???

    I am a 28 year old singer/ songwriter/ artist/ poet/ visionary/ life enthusiast. I guess I would say that I am exactly where I am supposed to be but not quite where I want to be as far as my career goals go. I spent my entire life being creative, breaking limits, and freeing my soul. I am the type of person that enjoys to shock and excite people. I have always been a creative person; I have been singing since the age of two and drawing from the age of four. I have lived a life full of distraction and my journey has seemed long and tedious at times, although these times have given me great wells of inspiration to draw from. I was diagnosed bipolar at the age of 14 and have suffered from many extreme states that have at times seemed a creative blessing/curse. I was orphaned as a teenager and have been on my own since. I had a child at the age of 18 and have been dedicating most of my existence to raising him. The rest of my time was spent working two jobs at a time and struggling to survive on a daily basis. All the while I have always known where my place in the world is but I have never quite known how to get there. I have spent many years feeling limited by the world around me. I live in the US in Nebraska. Anyone who is familiar with or has heard of Nebraska is well aware of the limited environment and lack of resources. In the past, moving to a place with more opportunity has seemed like such a far off thought when I can barely survive in Nebraska. My main obstacle has been my own mind. A continuous theme for me is that my dreams have my heart in a choke hold. Afraid of losing my dream, I find myself doing everything but what I truly want to be doing. I am truly at a point where I do not care anymore if I fail or end up on the streets. In fact, I wouldn’t even care if I was booed off of a stage. I have accomplished many beautiful pieces of music and art and now I am finally feeling ready to take the plunge and share what I have with the world. I have done a few live performances but I am now ready to dedicate my entire heart to the world so that I may let go, give away my dream, and embrace the person I am truly meant to be. I am currently in a place of reassessment. I am finding that old ways simply are not working and I am devising a new plan. I always assumed that my dreams would magically fall into place. I have wanted to have a full working band for so many years and I have spent many years dedicated to this dream. I always assumed that if I kept searching and dreaming it would happen. Well, twelve years later still nothing :) I can’t even seem to find someone dedicated enough to show up and hear me sing for the first time. So, I am trying a new direction of solo artist and in one week things are moving faster than in the past 12 years.. haha funny how that happens :)

    Where do I want to be????

    I want to be in a place where I embrace my fullest potential, where I can love freely, inspire others, and be driven by inspiration instead of fear. I want to make a living from sharing my creations with the world. I want to further in my mastery of my craft so that I can have complete and limitless creative freedom. I eventually want to have a book of art and poetry, perform in a broadway musical, star in a film, produce other bands, and own a record label.

    How will I measure my success????

    The most important way to tell if I am being successful is by how free my heart feels. A more tangible way to measure is by goal setting. I constantly have a list of goals going. I have daily, weekly, monthly, yearly, and lifetime goals. I feel as though as long as I pursue a life dedicated to art and music I will die a happy woman. My current goal is to have my demo professionally recorded.

    • http://www.subvertmagazine.com SUBvert

      Hi Allison, thanks for sharing your story.
      It’s interesting how you say you don’t mind if you end up on the streets OR EVEN being booed off stage.
      That implies (whether you meant it or not) that you actually are more afraid of being booed than living on the streets.
      That’s not uncommon, we actually cover in on the program, in fact there is a lot about fear throughout the course, whether people choose to face it or not, its always at the root of our challenges.
      If you really want things to change, be ready to hear some things that you don’t currently believe.
      I look forward to working with you.
      Welcome to the program :)
      Paul.

  • Allison

    Paul,

    I actually noticed that when I proofread and almost changed it Haha but I figured that must have been how I truly felt so I left it. I agree that is a common thought… I have heard that the general public would rather be set on fire than publicly speak. My “issue” has been how much art and music consume me. Music has become so close to my heart that it literally rules me because the fear of losing it (being booed) would honestly kill me. I can survive on the streets :) Fear has definitely been the keeper of my dreams. I am quit excited and intrigued to hear things I do not currently believe. Thanks for the welcome! I am glad to be here :)

    Allison

    P.s. I love reading everyone’s story!

    • http://www.subvertmagazine.com SUBvert

      Allison,
      a couple of thoughts;
      writing what you think, and not what you think you should, is absolutely the best way to use this program.
      The temptation is to start saying what you think I, (or other people) want to hear to avoid any unnecessary finger pointing or exposure.
      Sure, that will mean I never pick on what you say, but you’ll end up learning a lot less.
      The aim shouldn’t be to avoid my comments. If you can’t calmly defend your ideas and explain them to me, there’s probably a flaw in there.
      I want to help you uncover and fix the flaws in the safety of this place, without wasting years of pain in the real world.

      Also, specifically for you Allison – I think something that will definitely help you change the way you think is to change your language. What you need to do is take your music OUT of your “heart” and your “dreams”. If you want to make it a career, if you want it to be real, other people need to share it, it needs to be in the physical world. On a “CD” on a “stage” in the “street”. What about starting to talk about it in real physical, practical terms and not ethereal ones?

      And yes, there’s nothing more exciting than people with talent and drive who have the b*lls to step up and educate themselves to make it happen.
      Paul :)

  • http://creativecoquette.com Creative Coquette

    Thanks for the feedback Paul.

    To help clarify, I should define what I mean by happiness, freedom and success and why I put them in that order.

    I get real happiness from creating; jewelry, cards, illustrations, gifts and whatever else strikes my fancy. I love doing it and wish to do it more. It really does bring me joy. I have transitioned from a place where my passion for creating became only expressed through interiors and architecture to being able to express it through much more intimate items both in scale and process which it turns out, brings me greater joy. I want to sell these items, as just having a bunch of my creations around the house doesn’t ‘do it’ for me. I crave the feeling I get when others love what I do and it brings them joy. I have learned however, that I need to have a more structured way of doing this as creating willy-nilly ends up causing me chaos in the end and that part is not fun.

    The freedom I seek is the freedom to create whatever I want wherever I wish to live. The latter part of this has been accomplished as I can continue this particular business as long as I can get deliveries and access a post office easily. If I needed to move, I would not have to start all over from scratch. The first part is my current struggle. I have read many articles and books explaining that one should find their target market and then make sure the shop caters to that specific market. My tastes run a wide gamut and because I want to create such a wide range of styles it has caused me to open up four shops. I wish to find a way to merge most of this together into one shop and brand. I haven’t figured it out yet.

    The success I seek is that people love my creations enough to buy them, tell others about them and want more. I have listed this last because in my experience, any time I create things that make me happy and that I love, I have success in getting others to want them. However, if I create only to please others and not myself as well, success never comes. Thus it is listed last as I feel without happiness being first I cannot achieve the kind of success I am seeking.

    • http://www.subvertmagazine.com SUBvert

      Hi Zarina,
      (Guys just a pointer here, its twice as hard for anyone to remember you when they have to remember both your name and either a business name or company name as well. In personal contacts, you are always better using your name as the primary contact. People want to connect with other people, not with other companies or brands. )

      Also, I have a habit of using individual peoples comments to make points that are usually applicable to lots of people, so don’t feel singled out if I make a comment that doesn’t seem to fit.

      As I’ve mentioned with other people, it’s good to continually clarify your goals and it’s part of my job to keep pushing you to do it. It helps you find the cracks in plan. Right now, the word “freedom” is still an alarm bell ringer.

      It IS possible to create whatever you want and if your customers happen to be exactly like you, it can work. But its actually very, very rare. And here’s why – if your customers where exactly like you, they would be making their own jewelry / art / music / whatever. So, they can’t be like you in a fundamental way. So, its your job to start finding out what they really ARE like.

      Also, I don’t think there is anything wrong with having 4 Etsy shops, you can build as many brands as you want, as long as each one is successful. You can even build multiple brands and see which one is the most popular and grow that first. As long as you’re doing it for the right reasons. The right reasons would be – the world can’t get enough of your stuff and you want to build an empire. The wrong reasons could be listed forever, but include you trying to avoid focusing, avoiding facing real success of failure in any one business, trying to keep so busy doing stuff that you get to ignore whether the fundamentals are working etc.

      Any business where you have to MAKE the things you sell is a low margin way to make a living if you live in the west and expect a luxury western lifestyle. The most viable way is to become really good in one area where people will appreciate your individual skill, you can develop a deep reputation and sell your work at premium price to the rich. At this level your work is becoming wearable art.

      I want you to think about where you really see this going. How much of your time do you want to spend on making and how much on promotion and admin? At your current price levels, you’re selling hand made jewelry to the masses at mass produced prices. You’re probably making minimum wage if that? The more successful you become, the more work you will have to do, but your earnings will never really increase.

      To be sustainable, you have to either increase the quality of your materials and charge wearable art prices OR become a designer and have your pieces manufactured for you en masse by someone else.
      Of course you could continue to work hard making individual pieces in a number of styles and spending a lot of time presenting and promoting them to sell for a minimum wage income, but I’m guessing that’s the current situation that you want to improve upon.

      Here’s a strange but true phenomena worth thinking about as well – the more you charge for your jewelry, the more the people who buy it will love it.

      I don’t want to discourage you here, I want you to find a model that actually does bring you the success you want, when you make it work. Whereas your current model, if you sell more, will just make you busier, give you more admin and probably make you unhappier for not a lot more money.

      There’s a general rule that applies to almost any art, if you have to hand make your work and you don’t want to be poor – sell it to rich people.

      Paul :)

  • http://www.razviti.com Jenny

    Paul,
    What I’ve managed to do since I started my business has been strategically unique. I know that clients don’t want someone that is “unavailable” and not at their convenience. The idea seems absurd and on first impression may tend to think I’m flaky. What I’ve done the past 8 years is develop a solid reputation, not only for the work I create but the ability to get things done. I get things done on time regardless and have been available on a whim. Once I’ve developed a relationship, the key is communication. I go out of my way to develop deep personal relationships with my direct point of contact. Then when I decide to go on a trip, I’m very open and honest about what I’m doing and when times may come that I won’t be available. I give them a solid heads up of any “black out” periods and tell them that I’ll check e-mail at such and such times each day and I communicate. When clients are in the loop and know where things are, they are more at ease, especially when I’m on the road it relieves their wild thoughts of blown deadlines. Because of my commitment to them and our history they are more flexible during travel times. I’m not always on the road, I do a big trip every 2-4 years and a few 1-3 week trips throughout each year. At least that’s the plan. Many of my good long term clients that I’ve had for years, think it’s really neat and it’s opened up an opportunity to build a stronger connection. Also, when planning a long trip, I don’t take on any new clients a few months before departure. All of my clients have made comments that they wouldn’t have known I was traveling if I hadn’t of told them, which is a huge compliment to me. It’s a huge accomplishment that I’ve been able to pull the whole thing off… except now I want to bring it to a whole new level. Mobile office, freelancing, and location independent has been on the rise and I want to be a front runner.

    Traveling allows me to be a better designer because I’m exposed to so many different ways of thinking, cultures, design styles, languages, etc. I have a broader world knowledge and am able to make connections with things that might have not otherwise been made in the comfort of my home office. When in a foreign country, I have to think differently. Back home, I can simply look for words to figure out things. In a foreign country I have to look for other clues and utilize a completely different skill-set to figure out/find what I need. This helps my design because I’m able to go back to the science of design and think about subtle clues that people use when figuring things out/making purchasing decisions/navigating a website/etc.. It helps me with the ability to tell a client WHY I did something a certain way rather than… it just looks pretty or good there.

    Thinking about it more… I think my ultimate goal is to create a place for passive income, so that I can work for the select clients I have deep relationships with. For the past 8-years I’ve done no marketing… I’ve relied on word of mouth and ads to get where I am today. I want to start doing some marketing and see where it takes me. Sorry if I’m all over the map here…

    I do appreciate your thoughts and I didn’t think of the few later points you mentioned. I’ll definitely be noodling on those.

    I’m excited to start the process and see where this journey leads me.

    • http://www.subvertmagazine.com SUBvert

      Jenny, you’ve already started the process :)
      It’s my job to push you, to poke your ideas, to make sure you have all the angles covered. The more uncomfortable that feels, the more you know you’re facing the issues you are tempted to overlook.
      Clients are rarely if ever honest with you, certainly the clients you DON’T get, never are. So, although it doesn’t always make me the most popular guy in town, I’ll keep saying it as I see it and asking the hard questions. In having to justify yourselves there’s a lot of learning to be found. As I do that, just remember I’m on your side and I want you to be successful. BUT there are many paths to success and being flexible helps. I’ve seen people ruin their lives sticking doggedly to ideas that would so easily have worked with a little flexibility.

      I’m guessing you’re already familiar with Lea Woodward’s work? I think she was the one who coined the phrase location independent originally.
      Paul.
      PS. Marketing is anticipating and uncovering your customers needs and serving them profitably, so whether you were aware of it or not, you have already been doing marketing from the start. But don’t worry, there are a lot of people IN marketing who don’t know what it is :)

  • http://creativecoquette.com Zarina

    Paul,

    That totally hit the heart of it. This is one reason why I am here. Loads to think about. It is great to hear this outside of my own head. I worry about the focus issue and go back and forth with why I may or may not be doing such things.

    The wearable art and selling to the rich concept is what has led me to create creativecoquette.com but I am struggling to wrap my head around it. I have the only piece out there, at the moment, about to go up for auction at a charity event and on the site all I have are three place holders that aren’t even part of that store. Ugh. Talk about alarm bells.

    Doing more and more work for not so much in return beyond more administrative tasks does not sound fun when laid out cold on the table. Not what I wish for my future at all. I never really thought about it like that before. It’s a real eye opener.

    I am having trouble leaving my safe “testing” grounds even though I know I need to get serious. I am scared to grow up even though I want the benefits.

    The other issue is being able to separate myself the person from the entity that is my business. At the moment I’ve been looking at it as one and the same. I am Creative Coquette. This I suspect is one cause of much of the jumble I find myself in.

    Feeling exposed but it’s a good thing, as I feel there is a light at the end of this tunnel.

    Thanks again.

  • http://www.razviti.com Jenny

    Thanks Paul… I’m looking for someone to ask me the difficult questions and push me to my limits so that I can strengthen my journey and approach to my dreams. I am very flexible to changing my business model… tis why I’m here. I am open to anything you have to say. I did a search on Lee Woodward and I looked at her stuff a few years ago, and it’s much different now. I’ll be reading the resource you sent me. I hope rambling sometimes is okay… I’m trying to figure things out.

    • http://www.subvertmagazine.com SUBvert

      Hi Jenny,
      rambling is perfectly fine :)
      I think she would actually make a great mentor for you. She’s essentially been down the very path you want to go down. I think she started out just doing web design and has slowly transitioned to more scalable things. We’ll talk about that later in the program.
      Paul.

  • Allison

    Hi Paul,

    I have to admit that I am caught a little off guard by your initial comment. I say that for two completely opposite reasons. The first reason is because I am a genuine person and have developed many friendships based on that. More importantly is the fact that you picked up on something that is definitely a defense mechanism that I developed at an early age. As I stated before, I was diagnosed bipolar as a teen and it was something that I was ashamed of so I learned to hide what I truly felt to feel accepted. I am a perfectionist by nature and I hide behind the person I want to be to avoid criticism.

    Perhaps I am more focused on showing you how far I have come as opposed to how far I have to go. That really sounds self-defeating for the purpose of this program haha :) Ultimately, I am not used to this sort of environment (where I do not have to play the strong role) so please bare with me while I learn to peel back the layers :) I am always the person that people come to when they need advice, positivity, someone to be real and honest, and a shoulder to lean on. I love being this, but at the same time I do not have someone that plays that role for me so I can become guarded.

    With all of that being said, Paul, I want you to know that I always dedicate myself to genuine experiences and honesty. Please call me on my b.s. because I wish more people had the guts to be honest with me, themselves, and each other! Accepting mediocracy breeds mediocracy and that is all I see around me. As much as I avoid criticism I absolutely adore it! I love feeling challenged and I love the burn that pushes me to excellence.

    Now that we have cracked my head open a bit :) lets move on…

    I am having a difficult time not associating music with my entire being… I came to a similar realization that you are speaking of here about a year ago and am still trying to conquer this one. Over the years, I have absolutely wrapped my entire identity around music and art. So much so that I would rather take the dream, that can last forever, rather than risk it and lose it all. Sounds so silly but its true. You are absolutely right, I do want to make it a career, share it with people, and make it real. How do I balance the passion and love I have for music while treating it like a business???? How do I put reigns on this creative monster????

    I am so glad that you brought up talking about it in a realistic sense because that has been a huge challenge for me. With a lack of results my dreams have always seemed to remain just that. About a week ago (perfect timing to hear about this program) something snapped inside of me and pushed me over the edge (in a good way)! I have been trying to put together a rock band for years now and nothing seemed to ever pan out. I was thinking over that when I realized I am sick of waiting on other people. I realized that I was so stuck on one detail that I was closing doors and missing opportunities. At that moment, I truly realized that quitting will never be an option for me, fear of failure will not stop me, and I am going to pursue a solo career. Within a day, my life long friend decided to change career directions and dedicate her career to managing my career. Within 3 more days she introduced me to a top producer in the area who offered to help me with a full length project because he was so impressed by me! For the first time in my life I feel as though I can talk about it in a real sense. It is the strangest feeling to start putting together a team that is on my side! I have begun the switch from dream to career but I still feel so lost about which direction I am going. This is a huge shift for me! Although, the best part is now feeling the freedom to fall :) Already, from what life and this program are showing me, I am seeing that I will have to rewire how my brain thinks about so many things. I know I have the potential to be a very marketable artist… I am not striving to play a few local shows to get free beers. I want to be an international artist and I am beginning to realize that it is going to take a lot more strategic planning than just writing good songs and being a good singer.

    Thank you so much for the words! The last sentence was my favorite :)

    Allison

    • http://www.subvertmagazine.com SUBvert

      Hi Allison,
      re-wiring is spot on. But the beauty of our brains is, they are totally flexible and equipped to do that.
      Right now what you really need to do is record a song and upload it to YouTube in the next 48 hours (I won’t have time to check it out until the weekend). Now, I’m sure there are 100 excuses you could come up with for not doing that. But that’s your challenge.
      Here’s how it works.
      a) You record a song to video, any video
      b) You upload to YouTube
      c) People see it, some like it, some don’t.
      d) You don’t explode into a ball of flames
      e) You realize you haven’t exploded and there is no monster
      f) You’re one step closer to your goal than you were before.

      Paul.

  • Allison

    I have a habit of addressing things directed towards me first so I can capitalize on my own unpersuaded thoughts before reading other people’s… making a little more sense to me now :)

    I love this statement:

    “It IS possible to create whatever you want and if your customers happen to be exactly like you, it can work. But its actually very, very rare. And here’s why – if your customers where exactly like you, they would be making their own jewelry / art / music / whatever. So, they can’t be like you in a fundamental way. So, its your job to start finding out what they really ARE like.”

    I am racking my brain trying to figure out a direction as a solo artist. Right now, I am a crazy mix of many genres and I have no idea where to go from here. Similar to what I read about djmedi4, I am thinking it may make marketing very difficult and make it hard for fans to identify with style. Thanks for any insight!

    Allison

  • Allison

    Paul,

    Oh boy, a few excuses tried to pry there way out before I even finished reading the sentence Lol.. I will make something happen though :)

    Thanks! Talk to ya soon!

    Allison

  • Chris

    Where am i now……?
    Truthfully it has takin me several days to really take a good look at where i am in both my life and creative journey, so i suppose i’ll start with the basics. My name is Chris, im 27 years old and
    living in Toronto, Canada. Ive been drawing all my life, typical kid stuff, which eventually moved into playing with graffiti when i was about 16. Mostly it was just a fun exercise of writing my name in my notebook during classes. After high school i moved out to Toronto and i suppose that is really when i began having a real passion for graffiti. I spent the next 5 years comsumed by painting boxcars and bridge spots, while attending a college for first psychology and then a degree in illustration…. Despite having a decent case of Red/Green color blindness… Which at times definitely had me questioning if i could really be a decent painter.. I stuck it out and learned how to get my way around it, and am rather pleased with the progress ive made in overcoming that “handicap”.

    Ive been out of school now for almost 2 years. Ive managed to build a decent portfolio, make a number of really great connections, sell some work, and learn alot of important lessons along the line. Trial and error alot of the time.

    I am proud of my minor success to this point, but i know i could have done alot more, alot better. The income level from the artshows, prints, tee-shirts & etc.. are still far from what is needed to
    survive. The addition 80% of my income comes from my day job as a dogwalker in my city. Obviously this isnt the worst line of work to be doing. I really enjoy my day job, and it provides me with only a 25-30 hour work week, which leaves me a good amount of time to focus on my
    art… Yet, i still spend a great deal of time not moving forward, just staring at a blank canvass or pieces of paper. Once i gain some momentum i can really get some work done, but once i finish a project it takes me weeks to get going on the next… The last 6 months have been the worst for that, and im aware to a certain level why.. I recieved my first hate-mail from a guy 6 months ago, accusing me, rather harshly, of ripping off a rather well know artists style….. Knowing i shouldn’t let something like this bother me, it really has ate at me for the past months, and i find myself handcuffed these days, because of what this one individual said… I know this guy personally from school some years back, and i know he is a negative person to begin with, but its just been like a rock in my shoe some days.That being said, ive still managed to put on a good front, that it hasnt bothered me and keep promoting my work and doing shows, but it really eats me.. In fact you
    are the first person, aside from my sister, that ive mentioned this to…(and now everyone in the forum :)

    I dont really care to leave things there, so “Where else am i now…..??.. I have a handful of group shows in the US & locally over the next 6 months and i am leaving for Vancouver in June to begin a new chapter… very excited about all of that, but also very nervous.

    Which leads me to “Where do i want to be”????

    In the long run, id like to be able to spend my days in the studio painting without worrying about paying the bills or having enough money stashed away for a rainy day. Faithful dog by my side.
    Short term, or shorter term, id like to be doing more shows with bigger galleries, as well as getting more freelance and commission jobs. Id like to have a nice lil studio in downtown Vancouver close to Stanley Park where i can start jogging and eventually take my dog, once i get him/her. Most importantly, id like to be in a place mentally where i can really produce work consistently and be rid of the clutter that can get in the way of that… Not to mention a handful of new skills and experiences to build off.

    So, How am I going to measure my progress, so that I know when I’m succeeding?

    This is really a tough area to answer. It seems like the simple answer is to make more and more work and show it to more and more galleries, art directors, and people in general. Yet there is more of a mental obstacle that seems to block alot of my good intentions, and this will be the real measure of my success in the end. How do i go about doing that and measuring my progress? Im hoping you guys might be able to help me out in that department.

    • http://www.subvertmagazine.com SUBvert

      Hi Chris, thanks for sharing your story.

      So the real question here is why did/does the hate mail bother you so much…

      a) Because you got some hate mail and its never nice to have people say negative things about you?
      or
      b) Because you are worried that he might have a point?

      The strategies for dealing with the two are totally different.
      Paul.

  • Chris

    Perhaps a little of both. I mean who doesn’t have influences? I look at my work and i see a variety of people that have helped develop my style. I feel my images to be from my imagination and creative process, but certain techniques and themes run parallel to the art work i really loved growing up..and still see today…. Nothing in my collection of work would suggest plagiarism, it more fits into a genre then anything. So a large part of my rational self, and my peer group agree this is a false statement on his part. He is just being a Hater, and i should leave it at that and move on…. Then my mind switches to the side of, “what a dick” why would someone go out of there way to be negative towards me? Ive worked hard to create these paintings, get them out in front of people, and seek feedback. Ive had great constructive criticism and ive received a decent amount of positive comments. Yet for every 100 praises i get, its only the single negative one that i really take to heart. And obviously dwell upon….

    The reaction ive had to this situation has perhaps scared me more then anything, because i know im only beginning this creative journey, and there are going to be plenty of critics to face out there potentially…… So how do i keep things in check when people start throwing dirt?

    Things aren’t always grey when i think about this incident either. Ive had days where i have used that email as a motivator to produce more and more work, and to promote it more and more to new people… A kind of (pardon the expression) “up yours bud!” reaction. Though i feel my motivation to succeed coming from a negative motivation source will be unhealthy in the long run….. I need to free myself from it altogether, find some sort of reassurance that my work is solely my own… And laugh whenever i think back to the nasty email….. but easier said then done ive found.

  • Chris

    So ive come back to revisit this since last night, after i read your article on procrastination & creative block, and spent the day walking my dogs…It was an interesting period of reflection today… Ive never put this Hate-mail “issue” down on paper, and now that ive seen what ive written, and applied some of the thinking you talk about in the procrastination article, i feel a lil more at ease. Even a lil charged up.
    (Without getting to far into the article, in this forum.)
    I found the first part dealing with fear of ridicule, really hit the nail on the head for me. The big problem that ive been facing truthfully is a good old fashion case of bruised ego. Which i sort of allowed to grow into an “excuse source” over a period of time, for not putting in consistent work… Path of least resistance i suppose, it was almost easier to use the negative comments thrown at me as proof that “i can’t” instead of seeing it for what it really is… One dude’s opinion… and looking back on my artistic journey, this isn’t the first person to tell me ” i can’t” or “shouldn’t” be pursing my craft, and so far ive proven a few wrong….. and another few are still pending :)

    On a side note… posting all of this info has really put me out of my comfort zone, i rarely allow anyone to far into my head…. especially total strangers… feels a lil like that dream where you go to school only to realize your forgot to wear pants and everyone can see your underwear.

    • http://www.subvertmagazine.com SUBvert

      Chris,
      “posting all of this info has really put me out of my comfort zone,”
      - it’s the only way to grow.
      Paul.

  • http://www.subvertmagazine.com SUBvert

    Allison emailed me and gave permission to post this update:

    “Paul,

    It’s official, I have two videos up on youtube!

    http://www.youtube.com/user/dreamingbiggent

    In addition to the video you suggested I also added a video of my first performance… Definitely not the best performance :) My prop went m.i.a right before I went on so I had to improvise Haha.. I guess the whole point is to feel so uncomfortable that I increase my tolerance (same reason I sported hot pink hair for a year hehe) so I decided to get a couple of videos out of the way :)

    Thanks for the nudge!

    Allison”

    My reply –
    Discomfort is what it’s all about. There’s really only two aspects to success in a creative field. Mastering a craft and overcoming the fear of being in the spotlight.
    We’ll talk about mastering the craft later in the program, but its a lot easier than overcoming the fear. You’ve done at least two things that most people won’t ever have the nerve to do. Perform in public and publish your work to a potentially larger audience on YouTube.
    Those are both great first steps. Well done. The ball is rolling and you’re still alive, keep pushing it.
    Paul.

  • Allison

    Paul,

    Thanks for posting that for me!

    Discomfort is right! I have to say that it was very hard to not take the videos down! When I look at my work I always see so much room for improvement, which is positive and necessary. At the same time, I have a waiting for perfection type of attitude. I always know I can improve so why not wait until I have my masterpiece… haha silly but true.

    Posting the videos has done a few different things for me:

    1. embarass the crap out of me :)
    2. make me think about how an audience would perceive me
    3. give me something tangible to use as a way to improve
    4. peaked my desire to want to share my work through this medium in a more creative way
    5. practice! A small win inside of a failure :)

    I can’t wait to do a better video! Thanks for the positivity Paul!

    • http://www.subvertmagazine.com SUBvert

      Allison,
      that’s a lot of learning from taking such a small and technically simple step.
      Makes you wonder why we don’t do it more often doesn’t it :)
      BTW I didn’t do anything.
      Paul.

  • Allison

    p.s. Hooray for being alive and Yay it worked this time!! lol :)

  • http://tinstarmedia.com Craig

    1) Where am I now?

    Hello. My name is Craig and I am a graphic designer from near Lexington, Kentucky in the U.S.

    I’ve been working professionally in the industry for a little over 10 years. Last April, I was let go from my ad agency job due to a lack of work to do in the agency. Very small agency handling local & regional clients. Best thing that could have happened in a lot of ways. Extremely difficult in others. I’ve worked in a few different places and while the agency allowed me a great amount of autonomy and creativity, the place was pretty freaking toxic, being so small. Getting let go was a huge relief on that level. Bad because this is a small market and what savings my wife and I had is gone. Work has been hard to come by. I’ve always wanted to strike out on my own, so… I had just started working with a guy starting a magazine around that time and I’ve continued to do that, but it comes nowhere near matching what I was making before. Our house is on the market and we’ve cut out all of the extras we can for ourselves and kids. (We have 3.). We’re scraping by somehow, but it’s so scary to not know for sure how we’re going to keep going. While working on the magazine, I have also worked in a warehouse, waited tables and answered phones for a friend’s business. The saving grace is that my wife has a decent job, at least for now.

    We’ve been working on the magazine for about a year now and it is finally starting to take off. The last issue we published went small on a national level and is being sold in bookstores all over the U.S. Sounds like a big accomplishment, and it is, but it’s really not that much in the grand scheme of things. They’ve got to sell. Right now, we’re about to print the next issue and have no idea how we’re going to pay for it all. Scary. I’ve sacrificed a lot to keep with it because I believe in it and I really want it to succeed. The easy answer would be to go sell insurance or something just for the money, but I fear that if I did that, design would be pretty much over for me for all intents and purposes. The great part about the magazine is that I have pretty much full creative control, which is a lot of responsibility, but I’ve impressed myself so far. Also, since there was really no solid marketing plan in place when I came on, I’ve been able to just pick it up and run with it. I created a website that is doing okay and I’m free to try just about anything as long as it doesn’t cost much money. The magazine covers professional sportbike freestyle (stunting) competitions in the U.S. Not something I was into before, but I am really enjoying it. It’s a small enough sport, that the people in the sport are very accessible and I’m forcing some great relationships.

    Another thing I have going is a website called Illustratortips.com. I’ve had this website for a long time. Started it as a site to sell a couple of ebooks I wrote about using Adobe Illustrator. Sold quite a few too, but at the time the competition was next to nothing for Illustrator websites. The mistake I made was no building some sort of backend into the site for sustainability. Meaning most of what I was making went right back into the marketing. I finally grew exhausted and changed the strategy and opened everything up and charged a small subscription fee for a while. Then changed again and made it all free. Things are different now. There is a ton of competition out there and they are good. Adobe even got in the game for a while, using a domain name I once owned and let go. I thought that was hilarious. I guess they figured out they couldn’t make a ton of money at it though and rolled the site into their Layers magazine site. I don’t dedicate much time to the site and it’s not what it could be anymore. I feel like I need to make some hard decisions there about whether to renew my efforts or cut it loose. It’s still kinda “my baby” in a lot of ways.

    On another front, in the last couple of months, I finally got off my butt and created a site for myself for freelancing to finally try to make a real effort to freelance instead of relying on word of mouth promotion. I’m digging it, but I need a lot of help I think.

    2) Where do I want to be?

    I want to be able to support my family with my creativity. I want to not be scared about where the next dollar is coming from. I want the magazine I’m with to be a smashing success. I want people knocking down the doors of my freelance business to the point that I can pick and choose who I want to work with. And I want the majority of my business to be conducted online. I want transparency in my life. I want to continue learning and moving from print design to web design. I want to have time to play the guitar and spend time on personal artwork again. I want to travel extensively. I want to move out of Kentucky and move south and west in the next few years. Back to my home state of Texas possibly.

    3) How am I going to measure my progress so I know when I’m succeeding?

    I’m not bad at thinking of things I want. I am bad at thinking about how to get there. I need help with and think this might actually be the key to it all for me. I need help.

    • http://www.subvertmagazine.com SUBvert

      Hi Craig, thanks for sharing your story.
      I look forward to helping where I can!
      Paul.

  • http://tinstarmedia.com Craig

    …forging some great relationships. (Doh!)

  • http://sarahpalisi.de Sarah Palisi

    Hey! How cool to see this place buzzing with comments!

    You go guys.

    :)

  • http://www.blueskypapers.com courtney

    Hello. I am Courtney. And I am me. I have not read other responses so not to be tainted. And, so I am feeling a little awkward about saying “this is me.” I’ll start with the basics. I am a creative business person. I am a mother to two fun and funky girls. I live in Atlanta, GA. I live in suburbia. :) I have a day job that I have done for 10 years and I can literaly do in my sleep. I am a horrible speller. I moonlight and spend A LOT of time on my creative business – making books and other keepsakes, event related. My short term goal is to quit and my business is growing that I will be able to do this soon, I hope.

    I don’t follow paths set by others. I like the path of figuring it out for myself, although some help would be nice from time to time. I am always coming up with ideas but never know how to act on my of them. I am incredibly inpatient and driven. I have a sense of belief that things will work out. I know it in my soul and so I know I will get there.

    So, how do I define success? What do I want to achieve in my life? Where do I want to be? The bottom line is independence. I want to be independent. I want to make independent decisions that drive a business. I want to be financially independent (don’t need to be rich). I want to be independent of someone telling me what I can and can’t do. Well, they can but I have chosen not to listen, unless its for my paying job… which is why I want to quit.

    I also want to create. I need to create. I want to have a succesful creative company that is looking for inspiration and creating new and exciting things.

    The independence and creation needs I have don’t feel like wants. They feel like needs. It is so part of the core of my essence that I am a slave to them. So every day I work towards that. And I fully believe it is happening and will continue to happen.

    I will measure success when I feel it. I already feel as though I am a success. For many reasons – mainly because I did it. I didn’t just dream. I did it. Its been hard. But I keep doing it. And I hope to continue to succeed. For more concrete measurements – I guess, have a team, even if its one business person, helping me with these goals. It would be continued years of success. Moving people. Getting in some press. Having great repeat clients.

    This has been fun. Thanks

    • http://www.subvertmagazine.com SUBvert

      Hi Courtney, great to see you commenting :)

      You’re in a great position having a day job and it sounds like the business is taking off already.

      Your goals and measurements are very vague though. As in “dream vague” when they should be “plan-of-action specific”.

      For example, if you want to quit your job, how much money exactly are you going to need to do that?

      How much will you need in the bank as a buffer? How much will you need to spend on advertising to increase your number of paying customers? How much will you need to see you through the quiet times of year?

      How much will it cost to hire another person? If its a business development person you want, what can they do that $60k worth of Google advertising a year can’t? How much new work will you have to do to cover 2 wages and make a profit? Can you physically do all that work on your own?

      Also, I want you to think about this definition of independence.
      Does your business rely on;
      a) You finding customers repeatedly?
      b) THEM liking what you are offering
      c) You making the product THEY want to order?

      If this is true, your finances are wholly Dependent on your customers orders and your ability to fulfill them. How is this independent?

      I have some independent income, it’s from dividends in companies that other people run. That is not the same as, for instance, the income from this particular business. (But I don’t do this business for the money, if I needed the money from this business I couldn’t be perfectly honest with people :)

      If independence really is the goal, you have to know how to measure it, or quite simply, you’ll never achieve it. You’ll quit your job, work twice as hard as ever, have less time for your family, more taxes and resent what you once loved.

      90% of new businesses fail within 3 years, then 90% of those remaining fail within 5 years.

      They fail because they don’t define what they are really doing and they haven’t worked out how to measure it, so they don’t know whether they are heading in the right direction towards it.

      You’ll never beat those failure odds by “measuring success when you feel it”. In fact I’m sure that every one of those business start-up failures – that occur year in, year out regardless of the economy – all believed that things were just going to work out as well.

      When those numbers sink in, I hope you can see exactly why it is so important to me to be so brutally honest. Because the reality of running a new business full time isn’t fun for the vast majority of people at all. It’s the worst thing they ever do.

      So the only real chance I have of helping you guys, is to ensure that you really have a hold on reality. That you are seeing things as they really are and planning accordingly.

      Whipping you up into a motivated frenzy isn’t of any practical use to you at all.

      Trying to get you to think about specific actions is.

      You are right that you have already done more than the vast majority of people out there. That’s a great start, but its a whole different ball game without the safety nets, so, lets make sure we do this properly and take it all the way!

      I look forward to hearing more.
      Paul. :)
      PS. what type of work is your existing day job?

  • http://www.blueskypapers.com courtney

    Hi Paul, I haven’t read your full blog response yet because I am laughing and must say that I knew you were going to come back about the independent thing. I will never be fully independent because I agree it isn’t REALLY possible. THere are always dependencies so I guess I want to be independent in determining direction of a company, etc. Most of that would be based upon the market.

    And you hit a point about quantifing my goals. My husband is always pushing for that too. I have some figures for being able to quit my job but not for hiring someone else. And I hadn’t thought about a buffer savings (not sure why I haven’t) yet. I appreciate you pointing this out – it is always easier when it isn’t the spouse. lol

    I am so glad I joined this. I can’t wait for the next session! And ps – account management at a software company – something I simply feel into but it has great perks such as working from home and pretty much doing it in my sleep. shhh

  • http://ruthng.com Ruth

    Hi Paul,
    I am really excited about this, and am looking forward to shaping my goals the next 3 months.
    I read some of the entries here, and really love how you are brutally honest with us, exactly what we need to be pushed in the right direction!

    1) Where am I now?
    My name is Ruth. I hold a degree in Industrial Design, even though this is not what I want to be doing.
    Like most teenagers brainwashed into thinking that a “creative career” is not going to feed me (or at least in the pragmatic country that I am from – Singapore), I have always liked creating stuff, doing crafts and even selling them during the holidays for fun. I enjoy getting sucked into the creative process, not caring how much time has flown by, and enjoy the satisfaction of seeing how other people appreciate my creations.
    So I chose to study Industrial Design because it is one of the few creative degree program in the local university. Apart from Architecture that is, that takes a longer time to get the degree. A very pragmatic decision indeed.
    Fast forward to now, after graduating and working for 6 years in several diverse jobs, including shoe design, handphone colour and material design, fundraising for a non-profit, and now, accessories design.
    Even though the design jobs that I’ve had are supposed to be creative, they they don’t satisfy me. I still crave to break free from the 9 to 5, to define my own career (and not leave it in the hands of faceless corporate people) in my own terms, and to have the freedom to travel and collaborate with other creative people.
    I look at my present design director and know that is not where I want to be. I know that I will need to take control of my creative career in order to get to where I want to be!

    2) Where do I want to be?
    My weakness is that I am so fickle.
    I know I love being creative, but I have many interests, and this is the challenge to me – to synthesise these interests into a concrete blueprint for my career.
    I know I like textiles, I like fashion (but not consumerism), and I like to make a difference and help less privileged people and promote green living. I am currently learning dressmaking and print making. I am interested in branding and marketing, and I want to be able to make a difference to people living in developing countries. It is my dream to be able to provide jobs for women from less privileged situations, to empower them to pursue their own dreams too.
    I have considered getting a MA in textile design, but it will incur taking a big loan, and I am not sure if I want to get into debt for it. The MA program will be good for networking with like minded people and having more exposure and more dedicated studio time to master the craft, but at the expense of incurring a huge debt. My other option is to create a small business where I can explore this textile interest. I have some knowledge, and I know I will need to work hard at mastering this craft.
    I have made an arrangement to go to Japan for one month in June to live with a Japanese couple and help them to organise an organic living and art festival. I will be helping with whatever chores they need from me, and I hope to learn organic textile dyeing techniques from them.
    I have a full time job now, but will be quitting next month to go to Japan.
    I consider myself rather fortunate to have an aunt who has a thriving chain of art and craft supplies stores. She needs a designer to help expand her business, and I will be joining her after Japan. I have considered long and hard whether I should go into ANOTHER full time job, but I believe that I can learn more about business and at the same time have the space and time after work to work on my craft. She is very supportive of my creative ambitions, and do not mind that I develop my own creative business on the side. My plan is to help her in her business for 2 years, and take these 2 years to fully explore my craft, and slowly build a business for myself.
    In the long run, my goal is to have a business related to textile art/design, that allows me to have the space to craft my skill and creativity, and freedom in having flexible hours to bring up my future children, and travel and collaborate with other like minded people.
    It is important for me to not stay stagnant and have a sense of progress – a lifelong motto for myself.
    I also want my creative business to benefit less privileged people – possibly collaborations to better their lives, create jobs for them!
    In my mind right now, the most probable business model that can fulfill my goals would be a niche textile art/design consultancy/studio for fashion labels/lifestyle products.
    I don’t need to earn a lot of money from it. The most important thing is that it is something I enjoy, and nurtures me as a creative individual.

    3) How am I going to measure my progress, so that I know when I’m succeeding?
    I know I am succeeding when, in the next 2 years:
    - I have been consistently devoting time to my craft everyday
    - I have developed a good textile art and design portfolio
    - My website is done (at the moment I have only a domain name)
    - I have a good network of collaborators/clients (at least 10 each – a number just off my head)
    - I do not need a 9 to 5 job to have a source of income

    These are short term goals that will make me really happy and fulfilled for the next 2 years.

    On a side note, I realise that answering these 3 questions really helped clarify my mind about what I really want – thanks Paul!

    • http://www.subvertmagazine.com SUBvert

      Hello Ruth,
      I have to say, thats a great introduction. I am particularly happy when I see people grasp the concept of measuring their success.

      I’ve worked in Singapore, I liked the place very much. I always thought it was a great atmosphere for doing business. Looking back, I rarely spent much time outside of Science Park 2! But it was certainly a productive place which reminded me of a giant game of monopoly.

      I think sometimes, growing up in such an environment makes people crave the opposite. The grass is always greener somewhere else effect. Of course this is natural everywhere, but I would urge you to spend a little time studying deeper into the topic of consumerism.

      Consumerism certainly isn’t a perfect system. BUT human beings are far from perfect. At this stage of our evolution we are spoilt little children. Consumerism is the game that (on the most part) keeps us busy and prevents us from fighting with our brothers and sisters, in violent never ending global wars.

      You talk yourself about helping people in third world countries get jobs. There are only really two types of jobs. Those in agriculture and those making stuff we don’t really need to keep us busy. Pretty fabrics aren’t necessary for survival. But they may well make life more pleasant and provide income for people who need it.

      What I would encourage you to do is not fall into what I consider the trap of being anti-consumerism, but understand it for what it is and use it for the benefit of others. You have great ideas about helping others. Consumerism is your friend and ally in that goal.

      I spot only one thing missing from your measurement list and thats some way of measuring how much your customers are getting value from your work. They are the ones who will help you gain your success.

      Overall it sounds like you have a great plan, with a realistic time scale and a smart head on your shoulders. I look forward to helping you make it happen.

      Paul.

  • http://ruthng.com Ruth

    Hi Paul,

    Thanks for your encouraging response.
    The topic of consumerism has been bugging me for a long time. The reason I quit my first job as a fashion shoe designer was that I was very affected by the sights of factory workers working 7 days a week at minimal wages, and at the same time, at the sight of piles of waste generated from the fast moving industry and fickle consumers.

    I agree that I need to use consumerism as an ally, and coincidentally, I recently gained another perspective from a forum where Juliet Schor was a panelist. She mentioned that perhaps the solution for consumerism is for people to become more “materialistic”, in the sense that they learn to value and appreciate the intrinsic materialism, quality and craftmanship in a product. Then they will buy more quality stuff that will last longer, and less throw-aways.

    I should add this to my measurement list – that my customers will be able to differentiate how my textiles are of high quality with strong narratives and character, and derive great joy and sense of attachment from using them.

    /Ruth

  • Paul N.

    1) Where am I now?

    I was born in Canda in 1956, immigrated to the US when I was 4, grew up on the US, and have lived in Japan for over 20 years where I work as a missionary. I am learning a lot at this stage in my life but over the years, due to fear and insecurities, I have missed many opportunities.

    My wife and daughter are very important to me. We travel a lot, eat almost every dinner meal together, as well as breakfast. We have a large, strong social network — a number of close friends as well as a very large number of acquaintances. We have over 700 people on our email update list.

    I am living in Chicago for this year (summer 09 to summer 2010) and work at Judson University. It has been a good year for me. I read a lot, always have been a reader. The Internet is one of my primary sources of information — I read a number of blogs, use facebook a lot, and follow the news pretty closely. I deal with a lot of email too — not a huge number but I keep in touch with many people via facebook and email.

    To expand my horizons and get in shape I started Karate early this year. At the same place I am taking challenging exercise classes one or two times per week. Karate is a big new challenge for me, I want to move up two belts before I leave for Japan this summer.

    I write a column for a magazine in Japan — a quarterly column on worship and the arts.

    I love movies. I am a visual person who learns best through visual media and by doing stuff.

    I made my first film about four years ago. The group I work with has completed four films and we have several others which are almost done and several more in pre-production. The first film I made turned out pretty well and received an award in Australia from a festival.

    My role in filmmaking is primarily as producer but I wrote and directed one of our films — that was an interesting and valuable experience. The film I directed was a very personal project based on my relationship with my father. It is very close to being done with just a few minor edits lefts; I am really looking forward to seeing how it does in film festivals.

    I am not very disciplined and have a habit of discounting things I do well. I hate rejection and failure — my desire is to never fail and I know that is one of my biggest obstacles to growth. I am a perfectionist.

    Around 2 years ago, when I decided to put my heart, mind and energy into filmmaking I realized that I had to be willing to fail — had to dig deep in my soul about things at that point and I decided that the vision I had and the opportunity to be involved in filmmaking was worth the cost of failure. I decided I was willing to fail, that failure is an option that I can live through. Since then my life has been a lot different than before. I crossed the Rubicon and I have no regrets; it has been a wonderful growing experience.

    2) Where do I want to be?

    I want to be a respected award-winning missionary/filmmaker who makes great films that impact the nation of Japan (and beyond) who invests in people.

    I want to be in top physical condition so that I have the energy to reach my goal above. I have not decided yet if I am going to continue with Karate — I may switch to Kendo (Japanese sword fighting).

    I want to have solid, good relationships with my family — and my wider social network.

    I want to have the courage I need to continue learning and growing and reaching my goals. I do not want to go back to the false safety of “not failing by not really trying.”

    3) How am I going to measure my progress so I know when I’m succeeding?

    Are my films winning awards?

    Are audiences responding to my films — on the emotional level?

    Are people buying my films?

    Are my films getting a large number of hits on youtube and our web site?

    Is my relationship with my wife and daughter positive and happy — do we enjoy spending time together? How about my wider social network?

    Do we have the financial support we need to do what we are doing?

    Are people gathering around the vision and helping to move it forward? Are they following?

    Is our “Studio Re:” facebook fan page growing?

    • http://www.subvertmagazine.com SUBvert

      Hi Paul,
      welcome to the program!
      That is an insightful and well thought out set of answers. I wish everyone who joined the program took the time to do this part. Its so revealing and it really helps pinpoint potential areas where you can make quick and easy change.

      I’m going to throw out a few ideas off the bat that might be worth you testing over the program. First of all, email, facebook and blogs are one of the biggest time wasters ever. I’ve done my own lengthy experiments into all aspects of social media and email communication and its perfectly possible to eliminate 80% of time spent on them with no real cost at all. We use them for reasons that don’t usually meet our REAL goals. I get some enjoyment from doing my own form of missionary work to the people who email me. It makes me feel good and it makes me feel busy. But it never moves me forward.

      For you, the valuable communication is going to be the film itself. For me, its the training materials. What I’ve found and I suspect you may find, is that its far better to spend minimal time on communicating and even learning new material if you can spend that time working on the REAL goal, the films, instead. I know literally dozens of “social media consultants” who harp on about engaging and being in the conversation, and they all struggle to pay the rent. I also know a lot of multi-millionaries, who focus on publishing great, valuable content and almost ignoring the individual responses of their market.

      I can’t think of anything positive that comes from following the news either. When you focus on the fundamentals of your life and business, the news becomes irrelevant to that decision making. And seeing as the news is really “the bad news” it does nothing but keep people in a state of fear, which is its purpose.

      I’d like to hear more about the nature and content of your films. What is the message you are actually spreading? Story telling is still the most popular form of communication, but I don’t think it has reached its full potential yet. Story telling can still be enhanced by the addition of practical instruction. On its own, a good film is inspiring, but inspiring in a weak form. Its enjoyed by the masses, but it doesn’t actually make many people take much action. Books, or even training programs on the other hand, are enjoyed by only a minority, but are far more suited to inspiring people to take action because they tend to contain more practical and less abstract content.

      I think the potential for films with a purpose, lies in combining both. You have a strong story in the film, then practical “do this…” stuff in the DVD extras or an accompanying book or something. All this comes back to my basic belief that you need to be able to measure the success or failure of anything you are doing, if you want to improve and perfect it.

      With films, in their current state, thats very abstract. For example, lets say a film has the basic message of “eating healthily and not being greedy”. Lets say that is your mission in life, to spread that message. Is the number of film awards you have won any real indication of whether you are being successful in actually helping people achieve that goal? I doubt it. The creative world is full of awards that only really serve the purpose of keeping peoples spirits up on the long path to success, a little like earning belts in martial arts. They have a purpose, but they are not the end goal.

      If I were making a film today, I’d say , ok my number 1 goal is to make a really good story, a story that the maximum number of people in my target market can relate too. In addition to that, I’d be looking at how to create that secondary, product, that helps the small number of people who want to ACT on the message in the film, to take some real ACTION. Translating the temporary inspiration into real world change.

      My favorite film maker is Michael Mann, I love his work. I admire his artistry. But his work makes my life more entertaining, it has never helped me change things directly.

      The more direct you become, the easier it is to measure the effect you’re having and the more motivating and fulfilling the process becomes. The more you enjoy it, the longer you will stick with it and the sooner you will master it.

      I’m making the huge assumption that your films are aimed at delivering some kind of message here. Based purely on the fact you described yourself as doing missionary work. You may simply be looking to entertain people as the end goal, you’ll have to let me know.

      Another thing I always find useful and interesting is looking up actors, directors and writers on imdb.com and looking at their career from start to finish.
      In the majority of cases you see 10 years of failure where they were busy being obscure, before they hit on what the press then call their “overnight success film”.

      I look forward to hearing more. (And we have other people interested in making films on the program, maybe you can bounce ideas around.)

      Paul.

  • Paul N.

    I forgot to write that the fourth film I worked on, as a producer, has done well at film festivals. This has been an amazing experience for me that includes getting to work with some exceptionally talented people, a trip to Italy, and screening the film for around 50 large and small groups.

  • Paul N.

    Facebook fan page for our film studio: http://www.facebook.com/pages/Studio-Re/42973537793?ref=ts

  • Paul N.

    Paul M: Thanks a lot for your input, really appreciate your thoughtful response.

    There is so much to think about, so many implications it really is a challenge to sort out what is important, what does “work” and what is a waste of time and energy. I will quote you, and then respond.

    “For you, the valuable communication is going to be the film itself.”

    I totally agree — this is the singe most important focus for me, this is what really counts.

    “I can’t think of anything positive that comes from following the news either.”

    I understand why you say this but I can’t imagine ignoring the “news” either — how would I know about you and other resources unless I made the effort to read about what is going on, and who is making a difference? (I found out about you from Seth Godin’s blog) I do spend too much time reading stuff that does not meet my goals and I need to be more disciplined. I would frame this issues as: I need to focus on certain blogs, certain news areas (such as film/entertainment) and ignore most everything else.

    “I’d like to hear more about the nature and content of your films.”

    We tell visual stories of hope and redemption. Our best film so far is a story set in Tokyo about a man who quits his job out of shame, his bicycle is “stolen” one piece at a time, he write a note to the “thief” and the thief turn out to be a mysterious God who sends him on a journey to find all the missing pieces of his bicycle. Entirely in Japanese written by a gifted writer in Tokyo who is part of our group.

    We have a Black Gospel X Taiko (Japanese drum) fusion music video (3 minutes):
    http://www.facebook.com/video/video.php?v=548080056724&ref=mf

    The film I directed is based on my Dad and me and how I reconciled with him around the age of 30 — but, the character in the film is female, it is set in Tokyo and is a sensitive story about a little girl who gets hurt and cuts off her dad. My goal was to show that fathers are human beings who make mistakes and also do good things, that most fathers are not black or white. To have a good relationship with them (and others) we have to let go of our demand that they be perfect for us, in other words forgive.

    “What is the message you are actually spreading?”

    That God exists, that He cares, that there is hope.

    “Story telling is still the most popular form of communication, but I don’t think it has reached its full potential yet. Story telling can still be enhanced by the addition of practical instruction. On its own, a good film is inspiring, but inspiring in a weak form. Its enjoyed by the masses, but it doesn’t actually make many people take much action. Books, or even training programs on the other hand, are enjoyed by only a minority, but are far more suited to inspiring people to take action because they tend to contain more practical and less abstract content. I think the potential for films with a purpose, lies in combining both. You have a strong story in the film, then practical “do this…” stuff in the DVD extras or an accompanying book or something.”

    I understand what you are saying and may agree in principle but there are some dramatic examples of narrative films impacting a nation — changing the course of history and none of them had study guides.

    Here are two:

    “Birth of a Nation:” credited with reviving the Ku Klux Klan

    “Sister Act:” credited for being a catalyst for a Black Gospel music boom in Japan

    Personally, I am going to show our films in small groups, and in classes I teach, to initiate discussion and to connect with people. I question whether a study guide for each film would be of much value — perhaps a general guide type of booklet with various questions and strategies for “using” films like ours to teach and mentor people would be a good way to go. This booklet could includes examples, discussion questions, lists of films (not just ours) that can impact people…

    Regarding facebook and email:

    I waste time on these two areas and need to work out a disciplined system to avoid that BUT it is very difficult for me to figure out how to do that.

    This is a hard one — most of what I do as a film producer is done via facebook and/or email. Networking is extremely important to me. I build relationships, find new supporters, get things done in general, primarily through networking. My current position at a University was found through a facebook post. I have made many valuable contacts via facebook. I find out about things that I need to know about via email and facebook. I learn about people, and remember important things about them via facebook. Our fan page on facebook is the single most important way for us to connect with our — well, fans.

    How do I make the most of email and facebook without wasting time?

    Thanks again for setting up this valuable learning opportunity — writing this post is helpful to me in terms of processing and articulating what are sometimes just vague or muddled ideas in my head.

    • http://www.subvertmagazine.com SUBvert

      Paul N,
      the sister act factoid made me laugh. I’m not sure if what I had in mind was a study guide, I don’t actually know what “it” would be, but it sounds like you are already planning something with the group discussion. That would have a much stronger effect than any written material. In marketing and in planning change, I always like a “call to action” usually at the end, where you try and connect the detached world of learning or entertainment to the physical practical world of here and now.

      You’ll notice at the end of each of our lessons, there is a paragraph asking you guys to take some real action, something that effects you in your physical world (as opposed to just reading the lesson which can be a totally passive experience). That is what I was trying to explain. I think your discussion group is perfect for this. But how do you scale that up? How do you get the benefits of people discussing your films when your films are internationally distributed affairs? Or is that not your plan?

      With Facebook / email / anything that you suspect you are wasting time on – the thing to do is to test NOT doing it and notice what happens. I’m not a big fan of absolutes, I prefer the salt scale. A little is good for you, too much is damaging. So apply the 80/20 principle and prioritize the most important people / jobs and ditch the rest. I’ve benefitted equally from networking online and I could list half a dozen emails I’ve written to people that all became “life changing” so I understand the benefits of being good in those areas, but all that good stuff can usually be squeezed into the 20%.

      When I spoke of news, I wasn’t picturing people like Seth. I was talking traditional News sources. But don’t think you need to know what everyone else is doing in the “blogosphere”. It still causes all sorts of insecurities and the most reliable information doesn’t usually come from group thinking like the blogosphere, it comes from classical or independent sources. From people who aren’t infected by what everyone else is doing. There is FAR more commonly accepted BAD advice that simply DOESN’T work bandied about by people, than there is solid advice that does work. I can say with some confidence that the higher up the ladder you go, the less people are concerned with what everyone else is doing and the more focused they are on being experts in the fundamentals.

      I’m going to keep shaking your tree to see what falls out :) The reason we don’t make the changes that move us forward is because we justify to ourselves that the stuff we are doing is for a great reason. Often, especially with smart people, I find that its not so much WHAT they are doing, but the priorities they assign to each task that is slowing them down. So, if any of these pokes do stir up your own curiosity and the excuse you give yourself for doing them seems valid, then maybe, try re-prioritizing things and see if that helps any.

      For example, many people have email/ twitter / facebook (and phones for that matter) as their number one priority. Always on, always disturbing them. Or the first thing they do every day. Simply re-prioritizing those things so they are turned OFF until you’ve done some more important creative job every day, will dramatically change how you use them.

      Finally. Never tell yourself something is very difficult to do. You’re instantly telling your brain not to look for solutions and it will obey you without question. Tell yourself “I haven’t learned how to do X yet, but I’m open to new ideas” and voila, they will appear. The brain is all about making connections, and associations. That requires open questions, so our senses are on alert, looking for answers. When we make closed statements – and many people simply stop learning by telling themselves “I’m not smart” – the brain stops looking for answers.

      One of the smartest technical guys I’ve ever known used to solve unsolvable problems on a daily basis. His catchphrase was “This is interesting”. He was a genius because that phrase opened up his senses and his neaural pathways and set them the task of solving problems. He was a problem solving machine. He ate problems like a problem eating monster. If, instead he’d have said “This is hard” a dozen times a day, he would not be the success he is today.

      Paul.

  • http://www.billkrekephoto.com Bill

    Hi Everyone,

    I’m Bill Kreke. I am 29 years old and I live just outside of Pittsburgh, Pennsylvania, USA. I grew up about 45 minutes from where I currently live and am quite tied down to this area. I am happily married and have two wonderful daughters ages four and one. I’ve not always been even remotely close to a creative type personality. I am a new product development engineer with a mechanical engineering degree. I am not very satisfied in my job and never really have been. While I was in school, I did a paid internship. The job was extremely boring, but paid well so I stuck with it. Facing graduation and a fear of unemployment, I took a position with the same company and it never really got any more exciting. That was six years ago. For the past four years, I have been developing a part-time photography business. I started my photography business mainly as a way to justify buying all the cool gear. Since then, I had really come to enjoy running my own business and have become increasingly dissatisfied with the corporate world. I shoot mostly weddings, which are fun but I’m not sure where my true passion lies because weddings were quite frankly just the easiest thing to get into and have pretty much taken up all of my time so far. However, over this past winter, I had even begun to burn out in photography. Last year, I took on almost double the weddings that I did the year before and they went all the way to the end of December. I realized that it had become more work than enjoyment and that I am always just working to meet someone’s expectations. I wasn’t really expressing myself. As a result, I started down the path to move into corporate marketing because even though it would still be corporate, at least it would be a more creative field and I could work there while backing off the photography. However, my first application, within my current company, was denied. I was told that I didn’t have enough business experience and that I should get my MBA. So I applied for grad school and have been accepted. In the meantime, another marketing position opened up, this time, and entry-level position. I was again denied for lack of experience. Basically, at this point, I am getting the message that in order to get into marketing, I am going to need to get the MBA and go somewhere else.

    Then it hit me. I don’t want to build a corporate career! I was just thinking about marketing as a more interesting way to spend my days while I developed my photography. So, I’m at a crossroads. I have to respond to the school in a week with a no thank you or a yes and a check for $250. I really only saw the MBA as a ticket to entry to marketing, which I really only saw as a better way to spend my time while I got this photography thing going solid. So I’m thinking that the MBA would be a waste of precious time and an unnecessary burden on my family as well as putting my business almost completely on hold.

    Quite honestly, I don’t know where I see myself going. I’m not even sure if its because of lack of vision, faith that I should just let God guide me, or because I’m just too damn afraid to set a goal that I might not reach. I do know that my family is more important to me than anything else. I also know that I can lose focus of that fact and have done so in the past. Fortunately, my wife is very understanding and supportive – maybe even a little too much (she tends to want to offer herself as a doormat but I know that will only lead to bad things). I am not sure whether my beef is really with the corporate world in general or if its just because I don’t like the job I have. I’m leaning towards corporate world in general. I want to be able to make my own schedule. I want to go to my kids’ school activities in the middle of the afternoon. I want to take my wife to lunch while the kids are in school. I don’t want to “punch a clock” (I don’t really punch a clock now, but I am expected to be in the building between certain hours). I want my wife and kids to learn to be free and not give up because of cynicysm and “that’s the way life is, better just accept it”. I want to drive my own success with the help of God, not the temporary “generosity” of a big corporate entity.

    My goal at this point is to develop a full-time photography studio. Preferably home-based so that I can be closer to my family and to avoid the overhead of a retail space. I want to do work that I enjoy and have people seek out my unique style and overall experience. First, I need to find and develop my own expression and stop always trying to just deliver what I think the client wants and not stretch the boundaries and try new things.

    One critical measurement is the happiness of my family. That must be at least maintained and always improved. Another obvious one is finances. The business should make certain milestones like payoff all the equipment, save a year’s worth of personal and business expenses, and build/renovate/obtain an actual studio space paid in full. I also want to develop my creativity, particularly my actual expression of myself and my art as opposed to just doing what’s expected.

    Thanks!

    Bill

    • http://www.subvertmagazine.com SUBvert

      Hi Bill, welcome to the program.
      Great to see more, honest introductions.
      I’m not going to advise you what to do, but I am very familiar with MBA’s and I’d consider myself an expert in various forms of marketing and I can tell you, in practical terms the two aren’t really that relevant. MBA’s are just poles that companies make people jump over to cover themselves. If you turn out to be a failure, whoever hired you can say – It’s not my fault, he had an MBA.

      MBA’s are most definitely for people who want to work in business administration. I can’t think of a better definition than “SUIT”. Now there’s nothing wrong with business administration, its creative in its own way, but it doesn’t sound like the sort of creativity you are seeking. If you want a job, get an MBA. If you want to learn marketing, then get a job first in sales, then move over into a marketing position. Marketing is the strategic side of selling. Its 90% psychology if you’re good at it. Its understanding people and giving them what they want.

      Now, I try very hard not to interfere with peoples religious beliefs, whatever they may be, because its none of my business and it serves no purpose, but you mention God helping you, twice in your intro. So I’m going to repeat a story I heard just a few days ago…

      I was watching a film called “The Pursuit Of Happyness”. Its got Will Smith in it, excellent film about a guy struggling to get his life together. Anyway, Will Smiths kid is in it and he tells his dad a story about a guy who’s drowning. A boat comes along and throws him a line, but the man says “its OK, I don’t need it God will save me.” So the boat sails away. Some time later a second boat comes along and throws him a life jacket, the man refuses it saying – “its OK, I don’t need it, God will save me,” so the boat sails away. Eventually the dude drowns. When he arrives in heaven he says to God – “What happened, I treaded water for like 12 hours, waiting for you to save, me, why did you let me drown?” and God said (In his best Mr T. accent – “I sent you 2 boats fool”.

      So, its sounds to me, like you’re in the water right now and the clock is ticking. What I would be thinking about is – what do YOUR boats look like?

      It would certainly be great to have someone with Gods credentials helping us out when things get tough, and if you’re a believer, then maybe where he can help you out in a practical manner, is in having the faith to take that leap into something new and unknown. Personally, I prefer to work on developing my faith in myself. But either way, if you believe in yourself or you believe God is giving you a helping hand, as long as you really believe, you’ll overcome your fears and get the result you want.

      Faith aside, what do you REALLY need to run your dream photography business? Equipment and buildings aren’t the answer. I know a lot of photographers, at all levels of the game. I’d say being a people person, being charming and charismatic and reliable is THE most important thing. Having a strong, distinctive style that makes everything you photograph look BETTER is the close second. <– 98% of photographers haven't mastered both of these.

      If you have or can develop those two things to an expert level in less time than it takes to get an MBA -and- survive in the meantime, then I'd say your decision is a no-brainer.

      I'd also like to ask you about your thoughts on travelling. Professional photography generally involves quite a lot of travelling, unless your just doing those local weddings. In your first line you mention being "tied down" to your area. Thats generally a negative description. Whatever you plan, it would be wise to consider how you feel about where you are geographically into that plan.

      PS. You'll learn more about marketing on this program in a few months than any MBA.

      Its good to have you onboard.
      I look forward to learning more as we go.
      Paul.

  • Mark Bottomley

    1) Where am I now?

    I live near Ottawa, Canada I’m 49 and a Professional Engineer with lots of experience in embedded systems (a career area with decreasing demand locally). I enjoy “doing/making” things. I was laid-off a year ago and I am just finishing re-training for Web Development as it was an area of software that I missed out on. I chose it because it offers a chance for creativity and independence (I’m totally disheartened with large companies). I am a details person, a starter (less of a finisher), I have the average social skills of an engineer (slim to none), and I want to create. I am also a jack of all trades with a large variety of hobbies. I suspect that just narrowing down my areas of interaction would be a good start.

    2) Where do I want to be?

    This is a question for which I don’t have a complete answer. I want to be a web site creator, unfortunately my skills are probably best utilized in technical/back-end work, but that is not pleasing my muse. I would like to be able to make a living as an independent web designer/developer.

    3) How am I going to measure my progress so I know when I’m succeeding?

    There are several steps that I can see to get to the starting line.
    1) Get a website for myself operational.
    2) Get my wife’s office web site operational.
    3) Get a first paying contract.

    At that point I would consider myself started.

    Success after getting started is that I have sufficient income from work I enjoy doing.

    • http://www.subvertmagazine.com SUBvert

      Hi Mark,
      I like your honesty.
      What we suspect we need to fix ourselves is usually the best place to start.
      You say you have no social skills, yet you are openly introducing yourself where many (who want to become performers to the masses) have chosen to hide in the shadows.

      It will be useful to start breaking down where you want to be into more detail. If one thing is for certain in life, when people don’t know where they want to be, they never get there! :)

      Why do you say unfortunately? What is preventing you learning about design?
      When you break down what actually makes websites work well and profitable, its far more system oriented than the majority of designers are aware. Usability is all about systems, design is all about established principles and patterns, even color use is based on existing and long established models.

      If I had two apprentices and I had to train one of them to make profitable websites; one was from a technical background and one was an artist, I’d pick the technical guy. Everything on a profitable website should be there for a reason, just as everything in code should be there for a reason.

      What I’m going to suggest is, before you start “designing” websites, look into these details of exactly what you want to be known for and specialize in as a web designer. I know a dozen people personally who have multi-million dollar websites running on wordpress themes. I frequently have kids who can’t pay their rent tell me how they could do better work with my own sites, usually because they think style (graphic design and illustration) are more important than;

      - understanding direct response and other sales principles
      - understanding usability
      - understanding the importance of testing and statistics
      - being familiar with the HUGE amount of free and very advanced open-source tools that are now available

      They are mistaken.

      However, if pure graphic design is where you really want to go, that’s fine, BUT I would suggest that to be really great at graphic design and make a good living NOT working for large companies is a tough, tough gig. Small companies can install one of a dozen powerful open-source scripts and have a good looking skin installed in a few hours for less than $50.

      The next session should also help you break down what it actually is that you want to master a little bit more as well.

      Good to have you on the program.
      Paul

  • http://steroidscereal.com Humberto

    Sup guys I’ll try to be brief (I’ll try)

    1) Where I am now?

    I live in south california, I’m 31, I’m an immigrant from Peru and I’ve been living here for almost 5 years since I left my hometown in Peru.
    I started washing dishes and taking out the garbage at a restaurant, my english was below average and I had to pay my rent
    I tried several times to find a job in advertising (my major is in marketing and advertising) but
    because I’m not “legal” in this country, is almost impossible to get a job in my field.

    I use to hate the word marketing, for me “marketing” meant BORING. Yeah i had the worst marketing teacher’s at college and most marketing books got sucked big time.
    But everything changed when I found an author called Seth Godin, since then I knew that marketing was my path and It was my decision to make something happen.
    So finally 3 years ago I started my little web & graphic design business.

    2) Where do I want to be?

    I want to be rich!!
    haha just kidding, I want to make a living out of what I love, I have this project and I want to make a Line of mma clothing (mixed martial arts) that will be recognized for it’s amazing and surreal graphics. I have the web tools to have a kick ass site, but I’m learning about the clothing industry which a don’t know a thing.
    Where I live mma is Big, I love martial arts, I’m a practitioner and I see an opportunity in this market where every brand looks the same. Yeah all of them are so boring and I wanna change that.

    3) How am I going to measure my progress so I know when I am succeding?

    Well, I need money first, and the only way I’m raising money is by 2 sources.
    My part time job at a restaurant and my web & graphic design little business.
    But the investemnt comes after paying rent, car insurance, cellphone and all the other bills of course.
    So I need to spread the word on my business to get more clients and I need to be a hell of a server to get more tips right?
    I also need to finish the logo for my clothing project.
    I also need to study graphic design so i can help my partner and designer.
    I know all the theory , design concepts and I have an artistic eye but none of the practice, that’s why I just bought a new big ass mac (i’m kinda broke because of that) and I just installed the adobe cs4 (of course cracked) so I’m on track.
    Im I boring you guys? ahhaha

    In advertising less is more (when am I gonna put that on practice?)

    Thanks 4 reading!

    • http://www.subvertmagazine.com SUBvert

      Hello Humberto,
      I’m going to pull you up on this…

      “I want to be rich!!
      haha just kidding,”

      You either want to be rich or you don’t. Which is it?

      When people make a statement, then say “I’m just kidding” what they usually mean is – the statement is true, but they are afraid of being laughed at, so they want to put it out there, see what peoples reaction is, but then quickly take it back to cover their ass.

      Here’s why I feel the need to jump on statements like that;

      1) If you’re just kidding about wanting to be rich, then you will never be rich.
      2) If you’re too afraid or embarrassed what other people think about you, you’ll never be rich either.
      3) If you think there’s something shameful or wrong about being rich, guess what….you’ll never be rich.

      I’ll say it to everyone who joins us, unless you know what you want, you’ll never get it. So if you want to be rich, stand up and say I want to be rich. Then work out what your market really wants, how you’re going to deliver lots of value to your customers, then stick with it long enough to iron out all the kinks and the mistakes you will make – then and only then will you have all the riches you want.

      In relation to your MMA clothing line you say “all of them are so boring and I wanna change that.”

      My first question would be – what do the people who buy MMA clothing think? Do THEY want to change what they wear? What do THEY think of your designs?

      Where are your designs and what are you doing to get real feedback from real customers. How are you going to test your designs? Before doing any expensive manufacturing?

      You see I don’t think you need much money at all. You need some pictures to show people. If they work out, then maybe look into getting some samples made up. But thats way down the line.

      You’ve got your mac, you’ve got your graphics software, you’ve got all the resources you need to make some mock-ups of your MMA clothing line. Get to it! :)

      Good to have you on the program Humberto.

      Paul

  • http://www.moniquelarsen.com Monique

    Hello! I’m really looking forward to this challenge and to working with a supportive group of people. I hope I can provide a good dose of support in return.

    Here’s where I am now:

    My name is Monique. I’m 41. I live in Western Nebraska. I have a wonderful husband and precocious 5 year old son. (And as he is sitting on my feet – a sweet doggie we found as a stray 2 years ago. He would follow me everywhere if he could.) Since January, I have my own design business. My goal is to help creative and talented people build blogs, create websites … tell their stories. I enjoy technology. As long as I’ve been working with it, I’m in a constant fervor about it. “I mean have you SEEN what you can do with this software NOW?”

    That being said, I know I don’t want to spend all my time in front of a computer. I am in the process of starting some blogs. Already I’ve realized how much this is helping me understand my clients. (Seems obvious now.) Anyway, one is underway: a site for our local area to connect local food and goods producers with each other and the community. I hope to get out and about to meet and blog about them.

    Here’s where I want to be:

    So, wow – This is a really personal and revealing request. [Squirm.] Your description of the question is spot on though. You’re right. It really is just snapshots and pictures in my mind. I think the key thread in these images is that I am active, yet at ease. Interacting with a lot of people, while being calm, confident, loving and understanding. The calm and confident part is the challenge. I get really passionate and excited about ideas, but I often wonder if I seem like an eccentric to my clients with all this energy buzzing around. I’d like to smooth it out. I think it would be healthier for me and my work.

    And yes, I would like to have more money. Mortgage and car repairs. Hair color and new summer sandals. Legos. [O.k., and an iPad.] What I really fantasize about though is being able to invest in programs and people. I wish I could hand our art and theatre groups big, fat checks to help them keep doing what they are doing. I also wish I could hire that woman working at McDonald’s and that boy at the mall who, in spite of having McCrappy jobs and being abused by patrons, still smile and care.

    How I’m going to measure my progress:

    Haven’t spent a lot of time on this one. I’ve been racing on a treadmill. Feels like a privilege, but it just makes sense doesn’t it? Hmmm. Well, there is the obvious:
    1. when I’m active, but at ease;
    2. when I have money to invest;
    3. when I can provide good work for good people.

    Progress though – when you put it that way I’ve already taken some good steps and see smaller ones I can take in them meantime.
    1. TAKING time to interject what I need (food, fitness, fun) to help me be more at ease (developed workaholic tendencies out of truly tough times.);
    2. CONTRIBUTE what I can – even if it isn’t a big, fat check – and yes, even if it is my precious TIME;
    3. I already do the very best I can to hire free-lancers and pay them well. I try to be the kind of person to work with, that I would want to work with.

    I’ll keep working on the concept of smaller, measurable steps. Busy day ahead. Fighting my tendencies and posting this in the COMMENTS. Gasp! Seriously, you guys blow me away with your honesty and the coolness of your goals. I’m still trying to set aside a regular time to participate. Very grateful to all of you who have posted and shared.
    :)

    Have a good one!

    • http://www.subvertmagazine.com SUBvert

      Hello Monique,
      I share your amazement with technology. By “putting all our heads together” we’ve been able to create amazing technologies, alas, as a species we continue to evolve very, very slowly!

      Every day I speak to people who have all the resources they could ever need at their fingertips, resources that only Kings and Queens would possess 100 years ago, yet they are unable to work out what to do with it all.

      I am wondering, what is stopping you being calm and confident?

      Being passionate and excited isn’t the opposite of being calm and confident BTW :)

      Most people respond extremely favourably to people who are passionate and excited about their work. Are those words accurate descriptions of how you actually behave when you think you’re being “eccentric” ?

      You seem perfectly comfortable connecting the dots between work and your wider lifestyle goals. That’s good. And It would also be useful to focus a little more on the specific vehicle that is going to provide those freedoms.

      ie. Zoom in on the business itself and the specific goals you want to achieve there. The clearer I understand your business goals, the more I can help with them.

      I also have to ask what your family support is like. I’m taking a wild guess that this isn’t your families primary source of income, that your husband has a job that covers all the basics financial needs?

      I ask because, firstly your goals etc. seem not to really be based on the need for your own financial survival but also as a blog / web designer you are choosing to work with possibly the least profitable market in existence.

      SUBvert is based entirely on serving the same market you are discussing, so I know how unprofitable it is. However, this isn’t our primary source of income. This is more like our “giving back” project. I would never pick the creative and artistic world as our primary source of income. Its a poor market.

      That isn’t to say, there aren’t opportunities to serve and profit from a poor market, I just want you to be aware that you’re consciously picking a tough market. If you’re aware of that, Ok, if you’re not and the financial aspects of this business ARE more important to you, then its my job to point that out to you, sooner, rather than later.

      All businesses get tougher than most people can imagine or handle in the first 3-4 years. Having our eyes wide open at the start can save a lot of time, money and stress.

      I look forward to learning more.

      Enjoy the program.

      Paul.
      PS. Your last line “I’m still trying to set aside a regular time to participate.”

      - do or do not, there is no “try” in this place :)

  • Shawn

    Hi,
    I’m Shawn, 34, from Los Angeles, CA.
    Feeling a little deflated today, and then I got the email about the AAA program and how it is about to expire in 24 hours. Figured this was the universe sending me some sort of message, and so here I am!

    1.
    Where I am at…. Well I just got accepted into the Photo/Imaging program at Art Center College of Design. I have been working extremely hard on my portfolio (portraits) for the last 7 months to get into school. Was stoked when I got accepted, a good boost of confidence and happy the hard work paid off.
    I grew up in the South, with no clue about art and that someone could be an artist and make a living from it. I went to business school at NYU, hated it but finished it as I wanted to be done with school and to get out into the world. By luck of chance I got a gig as an assistant editor working in promos for TV. Eventually this led into doing freelance editing and motion graphics which was fun for a while but not really what I wanted. Deep down I wanted to be a photographer but had no idea how to ever get there. All the stories of how hard it was to break into the industry, kept me from ever giving it a real go. It has taken me quite a while but I can no longer argue with what I want to do, I want to be a photographer.
    Now that I am accepted into school I thought everything was clear, however it isn’t. I didn’t qualify for financial aid and thus will probably not be going to school. I am now contemplating the idea of spending the next year assisting and working on my portfolio, taking workshops and making connections in the photo world as an alternative. I still want the same thing, just a change in how I go about getting there. Feeling quite lost though, both in terms of how to go about reaching my goal and also in my creative work. Since I probably will not be going back to school, I am feeling a lot more pressure, feeling the stakes are higher. I can be very very hard on myself about my work and I suffer from being a bit of a perfectionist. I don’t allow myself a lot of room for mistakes. The last couple of shoots I did, didn’t really go the way I had hoped and as a result I am feeling frustrated creatively.

    2.
    The vision in my minds eye isn’t all that lucid.
    But what I dream of is to be recognized as the maker of strong emotional portraits. I want to make ART! I want to be financially successful and influential in the art world. I want to work in both the commercial and fine art world. I want to be confident in the art that I make. I want to be able to make the images that I want to make.

    3.
    Up till this moment, I hadn’t really given that much thought to how to measure my progress… Figured it was just something I would naturally feel inside, like ‘hey, I think I’m progressing!’ :-)
    Right now the way I am measuring my progress is by taking portrait workshops. Being in and around others is inspiring and allows me to get my work out there and get feedback on my work. However this is the 3rd workshop with the same instructor and I am feeling a little less inspired and bored with the instructors feedback. I am feeling the urge to explore new workshops with different instructors and be greeted with fresh eyes and insight.

    I’ve been creating lists of things to try and achieve.
    Some of the things I want to obtain are:

    -get a website up and running
    -get business cards printed
    -a proper portfolio case for presenting my work
    -research local photographers to find who’s work I admire to see about assiting
    -find a mentor
    -continue with workshops
    -begin doing creative visualization to help with questions #2.
    -begin making contacts, (try and meet 1 new person each week).

    That is pretty much a nutshell of what is going on.
    Oh I am also married and with a 9 month old son.

    • http://www.subvertmagazine.com SUBvert

      Hi Shawn,
      sorry, but the universe had nothing to do with it :)
      It was entirely me and my auto-responder service.

      We will talk a lot more about this through the program, but “just” working on your portfolio won’t help you develop the foundation of skills you need to make a living from photography. The stakes are always high running a business. And school is always an easy way to spend a few years. You’re unlikely to come out of school knowing much more about the business of photography though.

      You’ll hear me say many times in this program that perfectionism is just a cover for fear. But I have no clue at what level you have reached in your photography yet. I’d love to see your work. Do you have a flickr account? If not, get one.

      You’ll also want to work on making your vision more lucid, on a daily basis, or you’ll never move any closer towards it.

      The default state in nature tends to lean towards entropy and atrophy. When we aren’t moving convincingly towards a clear goal, things go bad, get stale and fall apart. That’s why the very first thing I get everyone to think about is exactly where they want to be.

      No one else can decide what you want to do with your life but you. So give it as much attention as you believe your life it worth!

      When you don’t know what you want to do, you’ll just get sucked into making someone else’s dream life better for THEM.

      There are some potential conflicts in your current vision. You want to be commercially successful, yet you want to make the images that “you want to make”.

      To be commercially successful means you need to understand a market and serve its needs consistently. That market must also have enough money and desire for your work to make you wealthy.

      The question is, whether the images YOU want to make are the same images that your market VALUES enough to purchase, often enough.

      A lot of artists spend their life playing. A small number find happiness doing this. Most just struggle in poverty. Those who find a wealthy market they enjoy serving tend to be wealthier and happier.

      I’m going to suggest that workshops aren’t a solution, they are just putting off publishing your work in the real world and finding people who will buy it. If you want to live doing this, thats the only real path, so why put it off any longer?

      Sure, you may be scared that you aren’t ready, but that feeling isn’t every going to go away, so its not worth worrying about.

      Hopefully this program will help you focus in on the simple, important basics, the things that matter and help you filter them from all the unnecessary time wasting stuff everyone else does.

      You said – “I’ve been creating lists of things to try and achieve.”

      There are several childhood diseases most of us encounter. Chicken Pox, measles, and people telling us “as long as you try your best, its ok”.

      People who “try” never actually achieve.
      There is nothing on your list that isn’t easily achievable if you COMMIT to DOING it then take lots of ACTION every day to making it happen.

      But I can guarantee, if all you do is merely “try”, you will fail.

      Focus on WHY you want to be a photographer every day, every morning when you get up and every evening before you go to sleep. Focus on what you want to achieve for your family, what you want to be able to teach your son, whatever makes you most emotional, keep coming back to that, its the thing that will give you the energy to overcome all the little fears you have and put your work out there and push it until the right people want to buy into it and buy into what you can do for them.

      Well done for taking the action of joining and posting in public. You’ve already done more than most.
      Keep that momentum building, particularly if (and when) my replies make you feel uncomfortable.

      Embrace the discomfort. Its the only sign that you’re growing.

      Glad you’re here.
      Paul.

  • http://www.moniquelarsen.com Monique

    Hi Paul,

    Thanks for the response.

    Yup. I can get pretty excited about people’s websites and a lot of times they kinda look at me with their mouths agape. However, I think if I dig a little deeper, the thing that stops me from feeling calm and confident has more to do with anxiety. It serves me well when I wake up at 3 in the morning with ways to push past the obstacles I was facing on a project. Not so well if it’s the 4th morning in a row, or if I get consumed with doubt about whether or not I’ll ever think of an idea for a design, or if I worry too much about being judged.

    As for finances and running a business: I love art and design. However, 20 years ago I pursued a degree that I hoped would enable me to someday make enough money to support me and my mom. It took me 10 years to put myself through college. I have my Bachelor’s in “Integrated Studies: Management Information Systems and Communication Studies.” My husband and I have worked together the last ten years to build an ISP and a hosting business. Just this year we’ve finally “turned the corner.” As such, it gave me the chance to leave and start my own business. Is my income currently needed for our financial survival? No. Is it important? Yes. Thanks for the reality check.

    In terms of what I have in mind for my business specifically: when I talk about “creative and talented people” and “telling their stories” I don’t just mean the creative and artistic world. I mean that I primarily see myself working with small businesses. There are a lot of poorly designed websites out there. With CMS’s, stock art, and design skills, I see a pretty logical fit for being able to do great websites for people who don’t have them and be able to do them easily enough that they can afford them and I can make o.k. money. That seems like a win-win to me. (still digesting the “mastering your craft” section…more there later.)

    Lastly, I hope this will provide a vehicle to have a couple blogs I want to run. I would like to find a way to do my craft that doesn’t require my presence in front of a computer a good chunk of the day and allow me to be out and about with people.

    Thanks for reading, replying, and hitting some nerves.

    Monique

    • http://www.subvertmagazine.com SUBvert

      Monique,
      do you see your ISP/hosting business as the primary route to getting customers for your design business?
      Paul.

  • http://www.moniquelarsen.com Monique

    Hi Paul,

    No, actually the opposite. I’ve referred most of my design clients to our hosting server. Trying to do design work through the ISP/hosting business was terrible. I “inherited” responsibility for sites because they were hosted on our server, even though I had nothing to do with the design nor had an established relationship with the client. When clients “connect” me with the ISP/hosting business, they come to me with the assumption that I’ll be doing the site, rather than trying to see if we are a good fit. I, in turn, feel responsible for doing the site even if it isn’t a good fit. So, at this point, I’m not seeking referrals from the ISP. Plus, I need to establish myself apart from the existing business.

    Monique

    • http://www.subvertmagazine.com SUBvert

      Monique,
      ok, I understand. What is going to be your “route to market” then. How are you going to connect with people who are going to be a better fit with your services?

  • http://www.ilikecharacters.com Steve

    Hi Paul, and everyone else on here! OK. Here goes:

    1) Where am I now?

    I am an artist that has been balancing my art career with a full time job in customer services. But, I am leaving my day job in May – this is purely circumstantial – however, it has been my intention to build my career as a creative on a full-time for a long time – so it’s a welcome change that I am embracing. My sites are set, I am confident in my ability, I am very pro-active and I have received recognition. However, recognition alone doesn’t pay the bills, and I want to do this thing full time, properly, the right way.

    2) Where do I want to be?

    My chosen career path is within the toy industry – My drawings and ideas have great potential within the toy industry. I want to do this on my own – ie. under my own toy label.

    3) How am I going to measure my progress so I know when I’m succeeding?

    Here is where I need a bit of help. I have already set the scene, so to speak – I just need to take it to the next level! It’s one thing to measure how many hits you get on a site, or many many new subscribers you have, or how many websites and magazines feature your art – but I need to know how to measure my progress from a marketing, financial, business point of view. I am not going into launching my own toy label half heartedly – I want to go all the way….and more! :D

    Steve

    • http://www.subvertmagazine.com SUBvert

      Hey Steve,
      good to have you here. I’m going to introduce you myself, seeing as we know each other previously….

      Steve has been a past “client” of ours. He was in fact an early guinea pig for what came before this training program. We also featured his work in the magazine way back after he stepped up to an opportunity someone else dropped out of, to cover the Glastonbury festival.

      His site, iLikeCharacters.com I think its fair to say, came about through that early coaching process and is a great example of how to build yourself a reputation as a serious “face” in your industry in a pretty short time. Less than a year Steve?

      Well, we haven’t done any coaching with Steve for a while, and rather than go back to a one on one situation, I suggested we catch-up and move to that next level within the AAA group.

      Paul.

  • http://www.moniquelarsen.com Monique

    Paul,

    So far, so good. My route is preferably word of mouth and it has worked well so far. I had to go out and go after the first couple websites. Now, I’ve gotten business from them. I will update my website today with the work I’ve done that reflects the type of business I’d like to get more of. Also, I’m hoping that if I can start a couple blogs I enjoy and people like them, I may get some business through them. The first one is prairiebloom.com and I am just starting it. The other is a design blog I haven’t started yet.

    Monique

    • http://www.subvertmagazine.com SUBvert

      Hi Monique,
      if thats working for you, go with it. But I don’t think i’ve ever met a business in this field that can grow just on word of mouth consistently.

      I’m not trying to discourage you, just prepare you. There’s nothing worse than doing great, then hitting a 3 month dry spell, (which when you’re in it, you have no idea how long its going to last and it can feel like forever).

      Its those dry patches, the ups and downs through the year, that turn what could be a profitable business into a stressful job, for less than minimum wage returns.

      I wouldn’t be doing MY job, if I let you think word of mouth alone will see you through. All my experience points to the opposite.

      Blogs are great, I talk about them later in the program, and they are a huge amount of work that can take a long time to mature into customer producing machines. They are also a very indirect way of getting customers who actually want for what you offer. (Unless you’re very, very specific about their content) There are other, far more direct and easier ways of finding customers for this type of business, like paid local search advertising.

      If work is flowing steadily right now, thats great, I’d use this time to teach yourself how to master local paid search advertising on Google. It will take time to test your ads and get them right, but when you do, you’ll be able to mop up all those local companies that are primed and ready to pay you and most importantly are LOOKING for exactly what you offer RIGHT NOW. Every one of those people is worth 10,000 blog readers.

      Don’t think I’m discouraging the word of mouth thing. Everything we do at SUBvert is aimed at maximizing word of mouth, but word of mouth alone isn’t a marketing plan. I’m working on a marketing plan for a new health and fitness project and my “routes to market” include, in no particular order…

      - Celebrity interviews
      - Back-links from the celebrities official and fan sites
      - SEO
      - Social media twitter / facebook
      - YouTube Ad campaign
      - Facebook Ad campaign
      - Video campaign over 40 different sites
      - Affiliate joint venture partners
      - Paid search campaign Google / Yahoo

      Those are the basics, that we are launching with.

      They all work quickly, some within minutes of execution. They are all carefully planned, tested and controlled, but they all require work setting them up. Once optimized they will provide a steady and reliable stream of customers. Most importantly they are under my control (as much as any market can be).

      Word of mouth and hope, are not under your control, so I would simply suggest to you that they don’t make a solid foundation to build your business upon. I know several businesses that *boast* they survive purely on word of mouth, but if you analyze them, you’ll see its not true at all.

      Paul

  • http://www.moniquelarsen.com Monique

    Hi Steve! What a great website. I’m enjoying it now. – Monique

  • http://www.moniquelarsen.com Monique

    p.s. Thanks for doing this through the AAA group. It’s been great to read through other people’s processes and learn from them.

  • http://www.ilikecharacters.com Steve

    I just thought I’d e-mail to give you a clearer picture as to where I am right now, and what I have planned over the next few months.

    ILikeCharacters 1st birthday – I have e-mailed everyone about this – including art mags, toy blogs etc.

    ‘ILC Toys’ holding page – I have set this page up with a subscription box – http://www.steverack.com/ilctoys/ (linked from ILikeCharacters.com)

    Toe Fluff will be my first toy release.

    This week I am refining the Toe Fluff characters, I will possibly create 20-40 and I will test my market to see which ones are the favourite – I will do this at a major arts/family fun day at Swindon’s Big Arts Day in July. I will also test the market at my ‘Toe Fluff’ solo show in Swindon, which will have lots of Toe Fluff drawings and paintings (I might invite other artists to draw from a Toe Fluff template and be part of the show also) . I will also test the market by having an online pole (which I aim to set up this month). And just for fun, I might even hold a Toe Fluff contest – inviting people to submit ideas for a new Toe Fluff character, thus encouraging people to sign up to my newsletter)

    While, I am market testing, I will be seeking quotes from manufacturers – the designs will be the very much the same for each Toe Fluff.

    End result – The 1st series of Toe Fluff plush toys is released under my ILC Toys label in a blaze of publicity – and hopefully in a high profile store.

    As a side note, as much as I love the designer toy industry – it appears a little unstable at times – I have seen designer toy mags come and go, and designer toys fall away – so, although I will definitely market towards to the designer toy shops, blogs, mags first, I do want to take this mainstream eventually.

    (Now, while all that is happening, I have lots of little things I am still doing in order to continue to get my name out, including 1 high profile group show in London and a Boys Who Draw session at Bristol’s Upfest. And, of course I will continue to build upon the ILikeCharacters brand.)

    Now, I know that from the above statement anyone might think that I have it all planned and sorted – but the truth is that there is a boys voice in my head saying – “What are you doing? Are you crazy?!”

    Plus I have my partner concerned that If I don’t get a new ‘day job’ once made redundant (in May) that I will dwindle my savings.

    - and that voice is why I have signed up.

    And just a final note to say that the reason I have chosen to enter the toy industry is for 3 main reasons – I like characters, Art on walls rarely sells, and toys will take my creative ideas direct to the market (and I am confident that they will sell given the right PR and launchpad).

    …and yes Paul – a little less than a year. :D

  • http://www.ilikecharacters.com Steve

    Hi Monique! Glad you like the site. :D

  • http://www.moniquelarsen.com Monique

    Paul,

    Word of mouth is not a marketing plan, is it? Thanks for making the point and illustrating what it takes. I will teach myself about local paid search advertising and rethink my strategy on this…

    Thinking about this is causing me a great deal of fear about being too busy. It makes me wonder if I can handle having lots of people needing websites. I spend a lot of emotional energy on projects and I need to get better at being busy and handling projects in that “calm and confident” manner I mentioned not being good at.

    As always…lots to think about. I glanced at the mastering your craft section…bracing myself as I head over there now…

    Thank you again for all your thoughts,

    Monique

  • http://www.moniquelarsen.com Monique

    Steve,

    I look forward to seeing the Toe Fluff characters when you get them on your site. For what it’s worth, my 5 year old son is very intrigued by the idea of a smelly Land of Toe Fluff – and I can totally see how fun it would be to buy Toe Fluff characters for all the stinky boys in my life (young and old.)

    Best,

    Monique

  • http://www.ilikecharacters.com Steve

    Monique – haha – Well, I’ve just this mo published a marketing campaign site for Toe Fluff – feel free to check it out http://www.toefluff.co.uk.

  • http://steroidscereal.com Humberto

    Paul, thanks for your response.
    About this project… I have some mockups that my designer put up in his myspace page with a nice feedback and ppl were asking where to get them.
    I was thinking about having the designs up on a site and making people register to order them and once I reach certain amount of ppl per design I know which one I should print more.
    I’m still thinking what would be the best strategy.
    I mean I wanna start with limited editions and not doing it massive first.
    Now, this mma market is very very new, and most of brands have followed the same obvious path which is great for me because it gives me room to have a different approach.
    I remember back in the day when powell peralta and santa cruz skateboards changed the industry by using amazing graphics when no one was doing that, after that blind skateboards came up with a very unique and funny approach, and then world industries made a name for themselves also using unique graphics too.
    The same happened with the surf industry when the lost brand came up with a total different approach, it was so different from quicksilver and billabong and the rest that they made a name for themselves.
    I’m looking at this market the same way, because most of the brands have very poor quality tshits, most of them use the same kind of graphics (blood and skulls) and if you take out the brand on each tshirt you can’t tell which design belongs to who.
    I think that once you have such strong graphic presence the market will recognize your brand even if it is not visible.

    Thanks

    • http://www.subvertmagazine.com SUBvert

      Humberto,
      stop thinking, start experimenting.
      “doing it massive first” is never an option. So, don’t worry about starting small :)
      You draw some interesting comparisons. I could continue to add more comparisons but also counter points and differences in their markets and yours. However, we’d all be wasting more time on theory. The market will tell you, so start the tests. PROOF from the market is what you need. Go get it, now.

      All those brands by the way, took years of brand building and brand building is based on association. You have to associate your designs with something the market already things is cool. Celebrities, young or old in the business. So you need to find people or a person who will endorse your designs for a share of the company or the profits.

      Designs alone won’t have the power to change peoples buying habits. All those industries spend a LOT on sponsoring the talent, the people who the kids admire. They also spend a lot on advertising. You need to provide social proof that cool people think your designs are cool.

      “I think that once you have such strong graphic presence the market will recognize your brand even if it is not visible.” I’m going to tell you flat out that statement is wrong, because if you continue to believe it you’ll reduce your odds of success to almost zero and that’s not what I want for you – I want you to succeed.

      That’s what you want to believe. Because thats the easy thing to believe. If that statement were true, you might get lucky and go from making a few designs to having a run away success without having to learn all the other new stuff you don’t know about the clothing and distribution business, but most importantly how and why people are influenced.

      Don’t feel bad about that. We all mentally take the easy route to start with. That optimism helps get the ball rolling. But right now, this is where the tyres hit the runway. This is where it gets tougher, because we’re turning those dreams and optimism into real businesses, right now, today, this week.

      Go find that PROOF that the MMA buying public like your designs COMPARED to whats already available. Then, when you have enough proof, when you can say there is a big enough percentage of people want to buy your stuff, work on finding a rising or existing MMA star who will take a share of your company in exchange for his endorsement. THEN do a licensing deal with an existing clothing manufacturer / distributor who can put your clothes on the shelves. After that is all about building and maintaining the profile of the sponsorship.

      You could have a real company, with real clothes and be in the game in the next 6 months, but you have to look at the reality of the situation with 100% honesty.

      Let me know how you get on with that research, that data crunching, real business stuff that no one wants to do.

      Paul.

      • http://www.subvertmagazine.com SUBvert

        Humberto – BTW I don’t think I mentioned that I DO think MMA is a huge opportunity and growing as a market place.

  • http://steroidscereal.com Humberto

    Thanks man, I’m probably too optimistic thinking about the graphics itself will sell, I like when people say WOW, that means it works, but you are right I need someone that people consider cool, saying my brand is cool and make it cooler.
    Thing with mma fighters is that they are sponsored by many clothing brands that I think that’s a problem too, besides most of them have their own clothing brands.
    I’ve seen fighters that own a clothing brand and they appear in magazines ads promoting not one but maybe 3 different clothing brands.
    Example:
    Wanderlei silva owns wand cloting http://www.fitenite.tv/wp-content/uploads/2009/12/wanderlei-silva-5.jpg
    He appears on triumph clothing ads http://gymtops.com/wp-content/uploads/2009/05/wand_fight.jpg
    He also appears on Hitman clothing brand ads (the ad is not here but ive seen it)http://www.fighters.com/images/chadposts/1213127499440.jpg
    And that happens with most of them.

    What if i do something different and invent a fictional character endorsing my product, making fun of all the mma brands.
    if everyone endorses a fighter what if I endorse I don’t know a monster that Robert williams http://www.robtwilliamsstudio.com/ or Mark Ryden http://www.markryden.com/ would create?

    yeah, I know that I ask and ask a lot , and i’m little crazy too, in school teachers would get mad at me ahahah but I like see what you think

    • http://www.subvertmagazine.com SUBvert

      Humberto,
      The evidence that you are presenting to me as a problem, is actually the proof that what I suggested WORKS.

      You can’t invent a fictional character to endorse your product, because that’s not what endorsement is. Nobody cares about your fictional character, so the fact that they say your shirts are cool is meaningless.

      Clothing brands don’t “endorse” the fighter. The fighter endorses the clothing brand. The fighter is the one who the clothes buying public admire and want to be like. Thats why they buy the clothes that the fighter tells them to buy.

      What you’re doing now – in your head – is looking for some easy way out. Some way that doesn’t require you to actually go show your designs to hundreds of established and up and coming MMA fighters and face lots of rejection until you find one or more people who want to partner with you.

      The difference between being in the ring and being a spectator is the odds of failure.

      A spectator can’t lose.
      But a spectator can’t win either.

      The reason all those spectators want to BE the guy in the ring, is because that guy in the ring isn’t afraid to step up and face those scary odds.

      I haven’t seen your graphics, but I can tell you that how cool they are or not isn’t what will make your business a success or keep it a dream that never happens.

      What will make your business a success or not, is your ability to face what REALLY needs to be done and start doing it. Then keep doing it and adjusting, until you make it work.

      Create something that MMA fighters can SEE and start talking to them. Start getting their feedback. Start building testimonials for your work, start building evidence that you can use to open doors. Then you can approach clothing companies and open more doors, you can be ready to go back to the fighters with a serious offer.

      What if you showed your designs to an MMA fighter tomorrow and he said “cool, I’d like to come in on a deal with you” what would you do?
      Would you be anywhere near ready to actually make your dream into a real business? Or would you blow the opportunity?

      Have you actually spoken to any MMA fighters?
      Have you spoken to any clothing manufacturers?
      Have you spoken to any clothing distributors?

      Its time to stop thinking about how you can re-invent things and its time to learn about the profitable business you want to be in by getting out there and doing it.

      I don’t mind you asking questions. When I don’t think people would learn from my answer, or I don’t think people are reading what has already been said, I just ignore them.

      But what I won’t do, is keep answering questions if I don’t see that person going out and doing the hard work themselves. No one is paying anywhere near enough to get guaranteed personal feedback from me on this program. I give it as a bonus to those I think I can help as they prove they are helping themselves.

      If I didn’t think what you were doing was possible, I wouldn’t waste my time trying to help. You’re a guy whose moved from one culture to a completely different one to change his life, that takes guts. Most people live and die within a few miles of where they were born because their fear of the world is greater than their sense of adventure and ambition.

      Prove that I’m backing a winner by taking this idea out of your head and making it real. Use that craziness to move forward in the real world.

      Paul

  • http://steroidscereal.com Humberto

    Thanks Paul, I really needed your advise.

    In my head I had the idea of not having a fighter to endorse the product just because everyone does it, I mean i wanted to do it all different just for the sake of being different and yeah what’s the point right?
    If there is a way of doing things is because it works.
    It’s like being creative for the sake of being creative and that’s not smart, because it lacks of the business side, I agree with you.

    About the fighters.. I know many that are big in my city, also I’m very close to a former WEC lightweight champion Razor Rob http://www.razorrob.tv/ (WEC belongs to ufc), he has his clothing brand and he endorses 3 other clothing brands too, but he can get me close to any popular fighter for sure.
    I can also ask my sensei Paulo Gazze who is a fighter (he is injured now) but if he agrees I’ll have all the guys at his school buying the shirts, I can start small there and start growing.
    I train at his school http://www.hbbjj.com/ and he knows other fighters too.

    My friend Hali owns a skating clothing company http://choncordia.com/ (he is the one with the green tshirt) he sells online only but he is trying to get distributors in the US.
    He is helping me a lot with his know how.
    His company is small, i mean he is the company (he takes pictures, he does the printing, designing, shipping, etc..) and I admire him a lot.

    Thanks for your advise Paul, today I’m talking to my sensei about the endorsement, you are the MAN, thanks again!

    • http://www.subvertmagazine.com SUBvert

      Humberto,

      “I mean i wanted to do it all different just for the sake of being different and yeah what’s the point right?” – this is one of the half a dozen big mistakes I see new businesses making over and over. Its not entirely their fault either, because I see a whole host of authors and even established business people encouraging it. But there is a huge miscommunication and its usually around the word “innovate”. Everyone talks about the need to innovate and be innovative. Innovation in the imagination is easy. But innovation with the buying public is HARD. Its a long slow process, piled high with the dead bodies of those who innovated too much.

      When established, successful companies actually do innovate, they move forward maybe 1 – 5%. Imagine it, like flavoring your food with a little salt to improve it. They may invent air-bags to make their cars 5% safer. Or they may start to flame grill their burgers instead of frying them. Small “innovations”.

      When new businesses try and innovate, they go 90-100%. Too much salt for the buying public to handle! They want to change the world, before their market is ready to accept those changes. These people are often discovered, (long after they are dead) to have been “ahead of their time”. Many of the modern day inventions we use were invented by people long dead. But I’m not here to help you become famous after you’re dead, not at the cost of living a life of failure and poverty. I’m here to help you build a business and a platform NOW, so that you can push that innovation envelope once you are established.

      Always remember, marketing is about people and people behave in pretty fixed and predictable patterns. (And haven’t changed much in hundreds if not thousands of years). Resist the hype of believing that “everything has changed” when it comes to human nature. Technology moves quickly, people move slowly.

      One last point – No disrespect intended to your friend, but if his skate company is only small itself, then it stands to reason he only has a limited amount of knowledge himself. I would always recommend, when looking for mentors, to aim as high as you can. The guys who invented the skate industry are alive and well and out there. What is stopping you contacting them, showing them you are a keen student and learning from their wealth of knowledge?

      I’m sure some of them have written books. That is a good place to start. People like the guy who owns patagonia, will also teach you things. He has a book called “let my people surf” (or something like that).

      There are smarter ways to start a real company than buying a screen printer for your bedroom. eBay is littered with abandoned screenprinters.

      When 50 cent wanted to expand beyond music he went to Reebok to make his trainers, to Mark Ecko to make his clothes and he took a huge share in the little known vitamin water company rather than do ads for coke or pepsi.

      His part of the deal was the endorsement. His relationship with his fans. What you need to do is organize those relationships with the fans of the person or people who will agree to endorse your brand. BTW 50 cents endorsement of vitamin water turned into one of the biggest deals in the huge soft drink business in history, when they sold the company to coke.

      What I’m trying to illustrate is – 50 cent never stitched together sneakers, he never worried over fabric deliveries, he never shipped a single order himself, he never mixed a batch of water, food coloring and vitamin supplements together. You don’t need too either, if you can get people to take you seriously and persuade them that you’re a winner, not just another dreamer. Thats a long slow process of building credibility. Start by getting all these people you know in your clothing!

      Paul

  • http://steroidscereal.com Humberto

    WOW, thanks Paul, I’m starting to think that I had all the pieces of the puzzle around me!
    I was blind by the trees who didn’t let me see the forest.
    I happen to know a guy here who is from Peru, his family is wealthy and they own a clothing manufacturer in Peru. BTW did you know Peru has the best cotton in the world?
    I shouldn’t worry about all the process like you say, I should delegate it to the experts and experienced just like 50cent did.
    All I need now is the distributor and to have a nice interview with some of the big guys in the skating or surfing industry for a great know how and I’ll be like muhammed Ali before his fight with george foreman.
    Thanks again, I’m on fire.

  • http://www.ilikecharacters.com Steve

    Paul. I just wanted to touch base here real quick with an update.

    It wasn’t until a few days ago that I actually really understood how effective ILikeCharacters.com is.

    What happened was I sent out a newsletter inviting artists to submit their ‘Toe Fluff’ designs to my exhibition and within 3 days I have 28 submissions, and they are coming through thick and fast! That would never have happened without ILikeCharacters – if you’re interested in taking a look – check this out: http://www.toefluff.co.uk/art

    Not only is this rewarding for me but it also rewarding for the artists that have submitted work.

    So, anyway, I am in the process of contacting manufacturers in Hong Kong regarding a line of Toe Fluff toys.

    Yet, even with all this…I am thinking …crap is this really going to work – One of the things I have learned is just go for it! But I’ve also learned that these things take time and that it takes a lot of hard hard work to reach certain turning points in a career.

    Steve

    • http://www.subvertmagazine.com SUBvert

      Steve,
      you’re at a critical stage right now. You’ve done the hardest part, you’ve followed good advice and put in a lot of hard work to build your platform, a place that is high profile but more about helping other people than yourself.

      Here’s where it feels tough, because a lot of what you are doing isn’t directly bringing in cash yet, BUT its the grunt work that is required to develop your reputation. One thing leads to another. You have to keep leveraging every positive step that happens to make the next move bigger. You’ve proven that you can put in the hard work required develop your talent, you’ve proven you can stick with a task long enough, you have the people skills to interact with your markets, you’re on the right track.

      There are only a couple of areas I really want to help you on with this program.
      a) Your confidence. Specifically in moving AWAY from all the local stuff you are doing. You have to get your international head on. The way I want you to see it, is that every day you waste doing something related to Swindon or the UK is a day you are taking away from building your international reputation.
      b) Your confidence. I clearly see a distinct difference in the skill level and output of the work you do / have done for fun, for the love of it and the work you do under pressure, to be exhibited or published etc.

      Most importantly you’ve already done the only thing I’m trying to really achieve on this program – you’ve already gone out and DONE most of what has been suggested. You’re in the game, the necessary prequel to success.

      Keep going.
      Paul.

  • http://www.ilikecharacters.com Steve

    Thanks Paul. I agree with everything that you have said. I have moved away from local stuff, unless it some way ties in with an international venture (ie. My Toe Fluff exhibition will be held in Swindon 1st, but it is an international project that has grown way beyond Swindon). I learned the hard way that getting too involved in local ventures can compromise my time that can better be spent elsewhere.

    Regarding my skill output – It does vary with different projects – but at the mo I am focusing primarily on one thing, which is the toy label I am setting up. A lot of what I do is as much about the idea’s potential as it is the artwork. It is easy sometimes to spread myself a bit too thin – and therefore lose my main goal.

    For me, the next step is finding a reputable and good manufacturer, and I will be testing the market regarding which of my Toe Fluff characters will make a good toy that someone would buy (I will be doing this at a big event in Swindon, which is the arts equivalent to Radio 1s Big Weekend, which was held in Swindon last year – another example of how I can use my local reputation as a local artist to work on an international project). Also I realise that when people buy into something, they are buying into an emotion – a personal attachment to the brand.

    Steve

  • Mark Bottomley

    Hi Paul,

    First, social skills – I know I have little social skills, but I have learned to adapt somewhat – I began by participating in the Debating Club in high-school (chasing a girl with bumbling efficiency :) )and going to the Provincial championship 3 years running. I can also carry on conversations comfortably with people from plumbers to professors. The difference is that I have a very limited circle of friends and recognize that I don’t try to expand it as much as I should – introvert by nature, extrovert by training. The conversations and presentations are easy for me because I long ago decided that it didn’t matter much what other people thought so I had no fear in public appearances.

    Second, design – I am just finishing up a 9 month course on website design and development. My career had left me with a huge deficit between my software knowledge for embedded systems and all the web technologies. This course has closed the gap significantly. My observations are that the web design industry is still in the wild-west hacker days. The tools and technologies are still flaky (compared to what I know from the embedded products side) and the product quality is limited for most instances. As for my own design skills, I know how much I have progressed and more importantly, how much more room there is to go. I see others who have much more artistic talent and I wonder where the line is between how far I can go on skill and whether I have the talent to move beyond good (eventually) to great.

    Last, sales – I have been studying sales as part of the web development program. In particular, as part of the small business course, I examined what I call “Small Office Professionals” (legal, financial, and health care) as an area that would make for an excellent target market, I have also been following into other areas to learn more (SEO – the SEOmoz blog). I do need to come up to speed on the technologies like WordPress and other CMS tools.

    Next, hitting the public – I am going to a new-graduate meet and greet with several web companies tomorrow (Tuesday) night here in Ottawa. I will remember to smile, shake hands, arm touch (that is really outside my comfort zone as I’m not a touchy-feely type), listen and see what I can do for them. (Yes, I’ve read to the end – now catching up….)

    • http://www.subvertmagazine.com SUBvert

      Mark,
      I don’t see much distinction between “by nature” and “by training” other than the length of time spent “in training”.

      In most cases when people talk about “by nature” they really mean, the training they received from their parents, mixed with their unique set of experiences as a child.

      We *are* what we consistently think, say and do. I’ve just seen too many examples of people turning their lives around to believe anything else.

      You clearly have a strong ability to overcome what you think of as your inherent nature. I believe its entirely possible to *be* the things you think you are faking. Firstly, simply by believing that we “are” what we consistently do. ie. If you’re a guy who can regularly hold his own in a debating club, and can regularly take to the stage and speak in public, and has no problem holding conversations, then you DO possess great social skills. And secondly, by just continuing to just keep doing *it* long enough.

      I think what most people believe is their “true nature” is simply the fact that their fear doesn’t go away in situations where they would like it too. For many people the fear never goes away, for some it lessens as their experience and confidence builds. Reframing that fear as “excitement” makes a big difference.

      We do a lot of interviews, we’ve just done dozens for a new video project, all with high performing, media savvy, successful people. Not a single one of them wasn’t nervous at the beginning of each interview. When things are inevitable, you just have to build yourself a system to manage it.

      Paul.

  • http://www.geraldkelley.com Gerald Kelley

    1) Where am I now?

    My name is Gerald Kelley. I’m 42 this year and I’m a freelance illustrator working in the children’s market. I received my bachelors degree in fine art but my illustration work is all self-taught.

    I’ve been working as an illustrator in one form or another since 1997. However it wasn’t until November of 2008 that I left the safety of a 9-to-5 paycheck to focus solely on my illustration work. Before setting out on my own, I would take client projects and work on them in the evenings and weekends. This was OK as long as I maintained a fairly low project load. However, the last year of my employment saw an increase in illustration work which effectively eliminated any free time. I was working until midnights during the week and nearly all day during the weekend. While this wasn’t great on my mental state, it allowed me the luxury of saving the money I made from my freelance while living off what I was bringing in from my day job as a design director.

    As 2008 was drawing to a close, management duties shifted at the company I was working for. The new management team made all the current employees re-interview for our positions and I was offered a demotion from Design Director (overseeing the work of four designers) to Graphic Designer, joining my team of designers under someone we’d never met before. I had spent nearly ten years earning my position and it was quite a shock to be dismissed in such a cavalier manner. I thought about a great deal and decided I just needed to get out. I had spent the previous year seriously contemplating resignation anyway in order to take on more illustration work. This circumstance, while not ideal, seemed like the perfect jumping point. Never been more scared in my life. But it was the best decision I ever made. I’ve been able to take on more work than ever before and I’ve been able to stay on my own ever since.

    While the decision to leave set me off on the path I’m currently on, I feel like I’m basically drifting along, making it up as I go. I’m able to say that I’m an illustrator, but I feel like I’m now taking work just to keep myself from having to go back into the 9-5 world. I’m maintaining but I’m not excelling. I love my drawing but I know there’s more I want to accomplish with it. I have tons of interests in what I want to explore with my illustration: children’s books, web comics, graphic novels, licensing. And that’s the problem: the abundance of options results in paralysis. I get lost in the overwhelming load and simply don’t know how to organize it into manageable steps. Right now, I am just trying things sporadically with no real plan in place. I read various marketing or social media books and pick and choose various offered steps in an effort to see what sticks. And, while that’s shown various levels of success, its been more random than by design.

    2) Where do I want to be?

    I’m awful when it comes to the business end of my work. So I want to be much more savvy when it comes to taking care of the more official aspects of my work.

    I want to create work that generates an audience. I want to create work that is meaningful for me. I want to be focused enough to reliably say “this is where I’m going, and this is how I’m going to get there”.

    I want to always be improving my work, be it technique or basic skill (like anatomy).

    I want to create a social networking plan that increases my exposure to fellow artists and future clients.

    Ultimately, I want to to be able to live comfortably off the proceeds of my illustration work. Not simply get by, but set up a framework that will allow me the opportunity to plan a modest life for myself when I’m ready to retire in the future. Ultimately, I’d like to work on a way to generate recurring income from images I create. I want to explore licensing opportunities with my work (both my illustration as well as graphic design). I would love to be bringing in enough from my illustration work that I can comfortably say I’m not simply trying to exist. I want to excel.

    3) How am I going to measure my progress so I know I’m succeeding?

    Honestly, I haven’t the foggiest. And that’s the problem.

    Vaguely, I know one of the markers would be creating a plan that is systemic and orderly. It would be a structured way to organize what is now an amorphous cloud of ideas. One of the markers of success would probably be more results from more efficient effort rather than trying a little bit of everything and hoping something succeeds. I definitely know that one of the measures of success would be a much less restless spirit that’s unsure of the future and insecure in it’s assessment of its self.

    • http://www.subvertmagazine.com SUBvert

      Welcome Gerald.
      I’m going to reply via email.
      Paul

  • http://www.michaelfagans.com/ Michael Fagans

    Right now I am an assistant photo editor/video shooter/video editor web guy/photojournalist at The Bakersfield Californian in yup, you guessed it, California. I also teach a photography/multimedia class at our local community college.

    The good news is that I still get to make interesting images from time to time, have freedom to shoot video projects that I am interested in, but that is a shrinking part of the gig. Having read ‘Linchpin’ by Seth Godin and just recently ‘Drive’ by Daniel Pink my frustration with the dying business of newspapers is growing.

    The frustration that I have been dealing with almost my entire time in the newspaper field is that the “word” people still run the show. The “word herders” don’t see the writing on the wall, they don’t understand what a game changer the iPad is, they don’t understand why video is so powerful, they don’t realize the last time we had a change in the transmission of information we had the reformation of the Catholic.

    That being said, I just finished up shooting/directing/editing/producing a short film on no budget and enjoyed myself and got back to something I have always wanted to do, make a movie. In fact, having finished it lets me describe myself as a photojournalist/filmmaker and that is a big step for me and helps it seem real and possible.

    I am also working with a friend on their site doing video critique and sharing, so I am starting to get my name out that way too. One of the things I have learned about myself is that I am not a great photojournalist, I am a solid professional; but video and editing are where my strengths are and I am starting to play to them better. I realize/know that I am a storyteller and embracing that has also helped me chart where I would like to go.

    I just got word that I will be able to travel and shoot video in Liberia and Sierra Leone in Oct/Nov and I plan on really taking advantage of that opportunity.

    I think the panic/fear/struggle I feel regarding newspapers is pushing me in not so positive ways in regard to my art. I think I am starting to take steps, this group included, to working my way to where I want to be or at least away from management that does not understand how to deal with creative types.

    I would like to be self-employed or working with/collaborating with folks I respect, admire or who challenge me, or all three combined. That could be in film, it could be in documentary work, it could be in multimedia. What I really want to get/create/find is the time to craft projects to where I would like them to be. It would be nice if I was able to pay the bills with my art, don’t need to be rich, just not desperate.

    I don’t want to be the next fill-in-the-blank-with-your favorite-artist. I’d like to be the first Michael Fagans; it is just getting there that seems to be the trouble.

    Measuring my progress is I think where I struggle.

    I am making a number of good first steps, I think/hope, but that is why I am here. I think learning to identify what steps to take next would be helpful, breaking into the ‘club’ of film and video is one step I would like to take. Building up a name and reputation for myself would be another. I have lots of ideas and projects I would like to do. I think it is figuring out which are doable, which would help me move forward, which ones might be bad ideas is another area that needs improvement. While I feel some pressure internally, I have good support from my family and still have a day(night) job.

    I have a few contacts/connections in the industry, some that have been working to help me, others I do not want to abuse because I am not sure if I am “ready” and others I wonder if they are as “connected” as they tell me they are.

    One concrete step would be to produce another short film, in less time, and a better finished product. But then it is the after that I start to get lost.

    Looking forward to this next stage in life.

    http://www.michaelfagans.com/

    http://vimeo.com/13845836

    http://www.facebook.com/home.php?#!/michael.fagans

    http://www.findingtheframe.com/

    • http://www.subvertmagazine.com SUBvert

      Michael, welcome.
      Thank you for the introduction. Its always the first indicator that someone is going to do well.
      Its such a shame you have chosen the Lite membership and not the one-on-one training. Your introduction alone tells me that you are ready for it and would benefit.
      As it is, I hope you’ll stick with the written lessons. It sounds like you need a framework within which you can proceed with more confidence (Enough to ensure the persistence that is always necessary).
      We offer that. But you’ll have to uncover it yourself within the other lessons.
      As I just said to someone else, at the heart of this program is a single formula;
      Facing fears + systematic testing.
      In order to become a successful artist in the modern world, and whilst you are still alive, you must become part Samurai, part Scientist.
      And if, after contemplating the first couple of “read only” lessons, you decide that you would benefit from some feedback and tailored advice, let me know.
      If not, there’s plenty to be learned from the pubic comments of previous members. (And there are also lessons to be learned from the articles where there are almost no comments!)
      regards
      Paul.

  • Ronan

    Hi There,

    My name is Ronan and I’m 22 years old.

    I graduated last year from the University of Cape Town in South Africa with a film degree. I wrote a creative thesis in the form of a feature length film. It was well received at the University but I really want to get it made into a film.

    I recently moved to London from South Africa where the film industry is far more diverse (with a lot more money too) but it is a lot more daunting at the same time. I am currently working on adapting my script into a graphic novel with an illustrator which is very exciting and holds much promise. I am also submitting the same script to a London film production company in the hopes that they want to make it.

    What I really want is to be published in the next 2 years (specifically have the graphic novel finished) and I want to have completed my second feature length film within the next 2-3 years too. My other goals are to start making films in whatever capacity I can, not just the writing sphere but directing and editing too. The ultimate goal would be to have my own production company with creative control over my own projects and to help others (specifically young filmmakers) get out there.

    My main fears are that I really do not know how to market my work or myself as a creative. I have confidence in the level of my work, but I do not know how the business side of things work in the creative/film industry. I am scared that I get taken for a ride, that I lose rights (my intellectual property has been stolen once before) and so on. I am not huge on networking but I realize it is an important aspect of the industry and so I want to learn how to do it better.

    I also have fears about how my work will be received. I get very nervous whenever I give my work to people to read. I am overly critical of my work and tend to make excuses over plot points, characters etc when there really is no need to make any. I need to learn to let projects go, perhaps that is where being published or getting my films made will help.

    In terms of measuring success I guess the best way would be to keep writing, to complete projects, get them picked up by production companies or published in the form of graphic novels (my second love behind film). The greatest success for me would be to just get my work out there.

    Ronan

  • J. Scott Smiley

    WHERE I AM

    I am 42 years old. I have been a working professional in the film/TV world for my entire career since College. I have lived as a freelance filmmaker for 16 years. I worked on a TV series for 8 years pretty much right out of college. When I took that job, I considered it my Masters Degree. I was right. It was a great experience and gave me so much insight into the world of film making as well as some connections. That ended about 8 years ago. During that time I joined the Director’s Guild of America and am listed as a 1st Asst. Director and have completed the work needed to become a Unit Production Manager. I have spent the past 8 years taking jobs as films/commercials/corp videos came along. Helping others make their mark, but never putting myself out there enough to make my own. I am in Salt Lake City, Utah and so the options for films are limited, but I have a stellar reputation here in my arena as a 1st AD.
    Living form job to job has taken a toll on me, my confidence and on my marriage. I travel a lot for jobs and when I was home it became a matter of not knowing when the next job would come up so we were never sure if we should be playing a vacationing with the money we had or squirreling it away for the next 6 months of no work. It became paralyzing to me and my confidence in myself shrunk.
    For better or for worse I am a top-notch 1st AD and often (most often, I beleive, but that seems conceited to say) the first call from anyone in the area who needs an AD. I say for better or worse because, having reached a level of competence in this arena, no one has seen fit to try me out at any higher level positions as there would be a hole left at my position. I don’t say that to seem stuck up, but have had that mentioned to me by those who hire.
    An opportunity to work for a Corporation who had hired me on and off over the last 8 years came up and so I took it after negotiating a 6 figure salary and the option to take up to 3 months a year off in order to do “REAL” film work that I enjoy and that pays “REAL” money. It is a job as a Producer instead of a 1st AD which I have been able to see as a benefit in order to start hiring those who have hired me and to begin to change not only how others look at me, but how I see myself.
    I honestly think that the money issue has been a huge burden for me. Having been a 1st AD on the series set me up with some real cashflow for a few years, but became golden handcuffs at some level as my financial expectations have been set to a point that I have allowed fear of failure to overpower willingness to risk. Ridiculous, but there it is. Wow, kind of tough to look in the mirror after that.

    WHERE I WANT TO BE

    I am now working full-time for a company for the first time in my life and there is a level of security that goes with it, but where I want to be is doing my own projects with a relative level of comfort that I’ll be able to do the next one. Nothing is a sure bet, I’m aware, but to have a level of certainty that next months bills will be paid has to be a part of the plan. I have done enuf small 1-3 million dollar movies that I know movies need to shoot for a bit larger films in order build a production company that can sustain itself. not that a small film wouldn’t be something to start with, by any means, but where I want to be is Producing/Directing 10-15 million dollar money makers. That takes finding the folks with the money for at least the initial investment.

    HOW TO MEASURE PROGRESS

    Apparently I need to create a map of what I think the path will be. Off the cuff, I’m seeing that it will include me putting myself out there: Letting people in my immediate sphere of influence know that I am serious about staying relevant in the film community an stepping up into my own projects despite the fact that I am mostly doing in-house stuff for this corporation; writing, writing, writing ( a relatively easy one to measure, if there’s something on the page…); finding investor(s) really not sure how to do this.

    Step One – Create the map…

  • Sonia

    Hi everyone,

    I know I am publishing this a bit late but it is because I originally wrote it down in my journal and then chose to share it here as well. It took me a while to sign up for this 12 week program. At first, I didn’t think I would really get anything out of it, although I really enjoy the newsletters. Then, I told myself the price was too high…until I remembered that I have spent that much on food outings with my friends in a week (foolishly so) and realized that this was over 90 days and was actually quite a bargain, lol. And then I missed the deadlines…and finally signed up.

    I say all of that to say that fear sometimes shows up in a myriad of ways…telling you that you won’t benefit from something that could greatly benefit your life — and I am grateful that my fear is not as strong as it used to be, lol.

    Where am I right now?

    I am in a space where most of the time, I feel empty and that I am doing work simply because someone else tells me it is important, not because it is really important to me. I rail against the constant calls for my time and my energy — pushing me to leave room and time for what I really care about in a small box. And I am clear that just doing what I care about for only a small portion of my life is not suitable to my soul. For some people, they make that compromise and assume it is fine. For me, that compromise, for the rest of my life? Yea…it is not going to work, lol. I am a hard worker and I would rather be working ridiculously hard for the life I create rather than work that hard to create someone else’s dream and life. I am at a job that I thought I wanted…but then I quickly realized that this job is not conducive to the LIFE that I want. So…now I am here, in AAA, looking for support in my future endeavors.

    Where do I want to be?

    I want to be in a constant space of learning…I want to constantly be nurtured by music and to give that nurturing and love right back to music. I want to sing and I want to perform and I want to create music that leaves an impact upon people’s lives. I used to dream that if I made enough money in this life, then I could finally get up every morning and just do what I wanted — sing, dance, paint, whatever resides in the realm of creation. Now I know that I want to LIVE A LIFE full of that…not just wait until some unforeseen time to finally have that be a part of my life. And I don’t want to be a starving artist — I want to flourish greatly as an artist. I want to express myself…be myself and connect with fans, inspire fans to follow their hearts and their dreams and be their authentic selves. I want to travel the world and get paid handsomely to sing and perform for a living. I want to perform in Madison Square Garden and even larger venues for thousands of fans. I want to have a large platform from which to encourage and connect with people. I also want a large ranch, horses, gorgeous big dogs and a loving family. But that’s later, lol.

    How am I going to measure my progress so I know when I am succeeding?

    I will measure my progress in two ways — one on an internal level and the other externally.,
    Internally, I currently record my practices with my vocal coach and write down each of my individual practices — continuing this habit helps me to not only see how often I am practicing but also how far I am coming along in my own progress with my voice. It also helps me to write out my fears and hurdles and see how I am growing past them. Lastly, I will be able to more clearly see how I can get better, what I need to work on and what I have accomplished thus far.

    On the external level, when I begin performing, I will measure my progress by people’s response to me. Are people talking about me? What do people think? What is the level of word-of-mouth? Are people excited about what I am putting out? Is there demand? Who is listening to my work? Who is responding? Where are they located? What motivates them? Encourages them?

    All of these questions, and more, will help me to measure my progress and get a sense of how I am growing — am I growing stronger and better for myself? And these questions will also help me to better understand what people need (without compromising my own integrity) — which will help me to actually move people to purchase my music.

    I am scared…scared all the time to practice, scared of what life will be like living my dream, scared of how people will respond and scared in general of following my dream. However, I want to do this…I now know what life is like when I am not and I don’t want that anymore, lol.

    Thanks for reading!

    • http://www.subvertmagazine.com SUBvert

      Hey Sonia, thanks for sharing.
      Paul

  • http://www.toasted.biz Robert Newman

    Hello, I am Robert Newman, and I am from London. Yes, and I am finally replying to the first part of this course, a mere month after it was launched. And therein lies a small part of the answer of where I am now, on catchup. Have been for years in fact, but I feel almost there.

    Apologies in advance if this message may read like a ramble, but I am trying to hone down some honest answers. So where am I now? Well, far away from where I want to be, but equally far away from where I was a couple of years ago. I am a graphic designer, and had a reasonably successful business, operating as a self employed sole trader until about 2006, when I began to really have a massive creative block. At the same time, I also had a really difficult client, which became intolerable, and the combination of the two made me decide to stop for a while. However, I never anticipated that the block would last so long. I enrolled in short courses, to rekindle my passion for art and design, which they did, and I met a lot of people in the creative industries, of a similar age, who were suffering from the same thing. But without a sustained program in place once those courses have ended, as to how to haul yourself up again, it was to easy to sink back down into procrastination and inertia.

    Only with hindsight have I realised what had happened during the previous years, as it all happens incrementally. When the business was successful, I had many clients, with a lot of work, and I stopped being curious. I stopped feeding my brain. I stopped going to exhibitions, museums, theatre, cinema; I stopped collecting ephemera, I stopped sketching. I stopped feeding my artist brain. And the designs I produced for my clients were professional, well executed, well-received works, but were, to me, completely soulless, completely impersonal. I was churning it out. These works meant next to nothing to me personally. And there was the rub. I wasn’t satisfied with what I was doing. From being just out of art school, practicing photography, screenprinting, linocuts, it had all been compressed into getting onto a Mac and churning it out. So I stopped. But I had no plan.

    I had enough money to live on, but was doing nothing positive. Each day became less busy than the last. Half-hearted attempts at getting back on track invariably failed. Then someone recommended The Artist’s Way to me. And for a further 18 months it sat on my bookshelf. But when my situation became intolerable, I finally opened it and began the course. It opened my eyes again to what is possible. And it took me a year to complete, will all the lapses and doubts and history and issues it brought up. But it was an incredible restart. I began drawing, sketching, feeding my mind. I had just finished the book, and felt super-charged to really put the pieces in to launch, ‘escape velocity’ as the book put it, when I had a family bereavement. Without going into too much detail, it was obviously a difficult time but also confusing, but the tragedy was that the drama turned into bitter sibling jealousies, recriminations and false accusations; the administration became so ridiculously stretched out and convoluted, it was impossible to do anything else. But finally this chapter ended in June this year, and I feel now, after going through that, I can take on anything. I felt an immense release, I am stronger now more than ever. I recapped on the Artist’s Way, I took further courses this year, in business for creatives, in bookbinding, in creative self-expression. Now I feel I have many building blocks in place, with the knowledge also of how not to repeat past mistakes. It is a very exciting time, time to leap.

    So where do I want to be?
    It is at times a little daunting, but the key for me right now is to really focus on what art I want to create for myself. I found that when you satisfy yourself, the creativity pours out, the passion is there in the work, engaging the flow. I have just this week got a temporary lease on a studio, a three month contract, where I can really go and experiment, develop my ideas. But I know I need to implement the business side again too, need to earn a living again. This is part of what drives me. A successful studio again, but making the work I really want to make, a studio based on completely different parameters from the previous incarnation. To make work to sell to a different breed of client; to be able to say ‘no’ when a brief is not to my liking, or when I can see a client is a time waster. To have more autonomy. I have a vision of running a wonderful studio, with a few collaborators, creating wonderfully creative work, both commercial and personal. And to collaborate with people from all over the world on fascinating projects.

    As for my vision of where I want to be, on a personal level, it is intertwined with the professional goals. it is not in material things; I found that materials things bring a degree of satisfaction which quickly evaporates. Money is important, yes – I want to be able to move into a new house, for example. But it is in experiences and friendships where greater long-term satisfaction is gained. My best memories are of holidays I have taken with my girlfriend, or a bunch of mates, the weekends away, the festivals I’ve attended, the jungle treks I’ve been on, the different cultures I have experienced, the laughs I have had. This is where for me life becomes a pure joy. You need money for these things too, but the reward is so much greater and fulfilling than say, a car.

    So to measuring my progress. The little things make a big difference sometimes. I have learnt to follow tasks and projects through to the end. Although i still have plenty of work to do on this front. Frequently I would stop something just when it’s near to completion. Or worse, not begin any task due to procrastination as to which of the half dozen things to begin first. Flitting from one thing to another. Deeply dissatisfying.

    So I am learning to focus on doing one thing, whatever that is. And I still have a fair amount of pending stuff, from life and from design work. Concentrate on it and finish it. When I manage to engage in this flow, a greater satisfaction comes at the end of every day, and the beginning of the new one is brighter. These steps, daily, are vital. And prioritising too. It is so easy to do a washload, to take the rubbish out, instead of focusing the mind on the more important things.Building the blocks from which to spring, to get into escape velocity again.

    I have the studio, now I must use it. Go there. Put the work on the walls. Develop projects. I have a website to build. Almost four years since I first wanted one, it is not up yet. The branding for my new start,the identity. There are sketches everywhere. Look at them, research them, develop them. Get that sorted. Increase my web presence on sites like posterous, flickr. Keep going to art and design festivals, courses, engage with people, develop contacts. Even writing all this down excites me. These are my steps for the next few months. Yes, all estimates tend to have to be doubled. But I can see the direction I am going in and I like it.

    Not to long, I hope…got carried away :-)

  • Helen

    1) Where am I now?

    I’m a thirtysomething (40 this year eek!), parent of four, former business owner, former name-it-I’ve-done-it, and now going back to doing some of it (namely writing, – not that I’ve ever really stopped – music making/writing/performing, volunteering) and learning new things… and I have The List (doingfortythingsbyforty.tumblr.com/TheList) just to add to the pressure… (but I’m loving it, so the pressure is as much pleasure as anything else – I’m just a twisted individual, lol)

    This course and the above stuff are all about being and re-becoming me. Because I lost me for a decade and finding me again is proving to be an awesome and awful mixture of fun, love, frolics, frustration, elation and heart stopping ‘argh’, massed up horribly with procrastination, education (mine and my childrens), supporting others emotionally and physically, and a Tonne of housework…

    Meeting people to work with is… not happening. And I’m definitely stuck there!

    The day to day grind of life is basically getting in the way, and I need to find out how to overcome that. I’m at that stage where I need to earn an income, and I can’t imagine setting my children down from no.1 spot in my life/time for anything less than the things I love to do…

    2) Where do I want to be?

    Doing the things I love. I want to write, compose, sew, draw, bake, model, film/photograph, run an interesting love life, pierce and whatever else takes my fancy and fires my inspiration; in quantity and quality sufficient for a useful and maybe even comfortable income… and help others to get to do those things they love for a living as well. Not in a ‘do this way’ but by being an example that its possible. Foremost I want to be this to me.
    I want to do my List. And a few of the things on The Long List.
    I want an online presence that I can earn through (crystallised in my head as ‘inspiring blog envy’) but as I don’t code/design I need an income to enable that!

    3) How am I going to measure my progress so I know when I’m succeeding?

    Well, getting through the above list of goals would be one way. Ultimately I want to not feel like I’m putting off and procrastinating all the time; I want the knowledge that pauses are my own choice and not forced on me. I would like to build a (strong) network of people I work with and for, and not feel under or over whelmed. So each thing I do from The List is a confirmation of progress. Um… Money in the bank (even if it doesn’t stay long).

    • http://www.subvertmagazine.com Paul

      Hi Helen, welcome to the program :)
      I’m going to give you the same advice I gave to Annemarie, to get the most out of this process you need to focus on one thing at a time. It sounds to me like you’re trying to do way too much stuff, which is likely to be one of the reasons you procrastinate. Pick a target, something you can make an impact on in the next 12 weeks. Only then can you actually lay out the steps from here to completion and start taking them. There’s no way on earth you’re going to do all the stuff you listed in a few months.

      Also, don’t even think about making a living from blogging. That’s a total waste of time and energy. The only people making money from blogging are those selling how to make money from blogging courses and they have HUGE lists built over years of very hard work.

      Similarly on the “comfortable income” goal. It’s a fallacy. If you aim for the comfort level you’ll fall short. Pick an area where you can really add value, really become great at one thing that other people really want, then focus like a laser beam at becoming the best person in the world in that one area. Think 100 times bigger and you will get the comfort and the connections and the self esteem that makes all the other stuff a lot easier.

      Where can you add the most value? What skill do you have or can learn that people value the most? If you’re endlessly flitting from one thing to another, you’ll never become great and be able to exchange real value in anything. Have a think about your list and where you want to focus. Let me know what you come up with.

      Paul :)

  • http://soundcloud.com/mmdelai Annemarie

    Hello!

    So good to read posts from some inspired creative talents :)

    Quite excited for bigger things and new challenges….

    Where am I now?
    Annemarie Duff, 23, live in Christchurch, NZ. My day job is composing music and designing sound for games, mainly online ones. It’s a fantastic job and the people are great, but it doesn’t pay well at the moment (they’re a young company), but I’m not really supplied with all the tools I need to do the job and I’m not feeling challenged or recognized.

    I like living here and have met some great people, but the city is going to take a while to rebuild after the quake. The music scene here is limited and I’d like to travel. I have two main bands, Mmdelai is my baby – mmdelai.bandcamp.com // soundcloud.com/mmdelai also on Facebook. And I’m in a band called Miniatures http://www.miniatures.bandcamp.com. I’m pretty good at producing stuff, but tend to get shyer than I’d like performing live which I really need to work on/let go of. Though I’m much better than I used to be.

    I have done a lot of soundtrack work for free, and picked up my first paid freelance work for a documentary soundtrack a couple of months ago which was great. I’m looking to do more of that, as it would be a great supplement for my income, and the music was appreciated. I’ve emailed around most of the production companies in NZ and will be able to set up a couple of meetings re. freelance work for them when I am in Auckland later this month.

    It’s funny, writing this and summing up my life right now, I should be so happy with where I am. I am happy, and I am very grateful. I picked up this dream job very quickly. I know many many people would do it for free (and so would I). But I know I can do more and have a lot of growing to do as a person. It would be very easy to settle right now and be content with where I am forever, but I konw there’s a lot more to do and learn and much more potential. I’m just looking for bigger things I guess. Human condition maybe? Haha. More variety in life would be good. I make music all day then come home and do my band stuff on top of that.

    where do i want to be?
    Doing work globally – soundtrack work, production work, bigger gigs, more audience. Earning enough to live comfortably, through soundtrack/music production contracts and gigs to be working part time in my job (I love the people and the work, so I would like to keep some work going with them, even if it ended up being a few months at a time/part time etc). which would leave me able to go touring with the bands. Would be great to be on a label for gigs/promotion etc. Doing work I can sink my teeth into where the music is appreciated. Accompanying beautiful, artistic films.

    Have other projects on the go not related to music, I’m very interested in owning my own businesses and developing alternative fuels and energy.

    how am i going to measure my progress so I know when I’m succeeding?

    Hmmm tricky, here are some ideas…

    Getting a few freelance contracts, making new contacts.

    Releasing albums/EPs – feedback from reviewers, how many publications cover the music, how much radio play, fan numbers, numbers attending gigs etc

    How much income each week/month.

    Music paying for itself – travel for gigs.

    When I have the freedom to work when I want, and I can still live comfortably and do the things I want to do.

    • http://www.subvertmagazine.com Paul

      Hello Annemarie,
      welcome to the program! It’s great that you are ambitious, but what I’m sensing (from your language, not some mystical power) is that you need to focus that ambition to make something happen. I’m going to be throwing ideas at you in a very direct way over the following weeks and I’m going to start right away. You’ll have to decide if I’m right, if I’m wrong. (If any of the suggestions make you feel uncomfortable, that usually means I’m onto something that is worth thinking about).

      First of all, the list of where you want to be is too long to take action on right now. You need to pick a single goal, that you can move closer too over the next 3 months.

      There’s a difference between dreams and goals and if you find it hard to break down the steps to get there, that’s the sign that its a dream right now, not a goal.

      The process for turning a goal into a plan and executing, dealing with the people involved and yourself is pretty much the same, regardless of the goal itself. So, you can learn the process and repeat it over and over, achieving greater things all throughout your life. But you can only run that process on one or two things at a time. Otherwise, like most people, their many dreams remain dreams, somewhere off in the distance.

      One more thing, a goal to “live comfortably” never works. That’s the middle class dream. The reality is, most middle class people are up to their eye balls in debt. Life is full of ups and downs. People who earn just what they need, get repeatedly hit by those ups and downs and end up continually accumulating debt to cover the losses. To actually live comfortably, you need to earn a good deal more than you need to survive. It’s that safety net and lack of debt that actually provides the peace of mind which is comforting. Most people have terrible beliefs around money which actively prevent them ever getting any. So be aware through this process how you think about money. There is a section on the topic, but for now, I’ll boil it down into one sentence. Money is a token of value. Whatever you want in the world, you’ll only get by exchanging value with other people. They must value what you can offer. The more people value what you do, the more tokens of value they will give you. And the more freedom and comfort you will be able to find.

      So, before moving forward, give the specific focus a little more thought, what can you do in 12 weeks, that we can add a great big DONE too at the end?
      Paul :)

  • Helen

    Oops – I can see I fell down straight away!

    I very definitely do *not* expect to earn a living from blogging. I’m thinking far more in terms of wanting something that I can use as a shop window for me, for what I do. In the past I sold childrenswear and similar things online – that is *not* something that I want to go back to – and we held articles and ran a forum as part of that site. These helped lots, but it still remained that the vast majority of the sales and work were offline and face to face.

    What I’m really *really* good at – I can pull together strands of information, ideas and people (and products), bounce them around, find out all about them; and see where they are heading, could go and, indeed, should go. Parlaying that into a specific /thing… That’s where I fall down.

    • http://www.subvertmagazine.com Paul

      Helen,
      falling down and getting back up is exactly what this program is for. So, keep doing it. And I will keep pushing you. It’s the only way to start connecting new dots.
      I take it for granted that everyone on this program isn’t getting the results they want. It’s my job to help change how you’re thinking because that’s the only way you’ll change the results you’re getting. It’s a messy, scary process. And that’s OK. Evolution is.

      The skills you are describing, give me some examples of where / when you’ve created value for people doing this, so I can understand it better. Any valuable skill can ultimately be explained in simple terms. If it can’t, you’ll never be able to communicate it and therefore sell it.
      - I help people get unstuck.
      - I help people get back on track.
      - I help people understand how to sell their products
      - I help people think about money in a way that makes them more money
      - I help people overcome procrastination
      - I help people focus, so they get better results
      - I help people take more action
      - I help people stick with the job by remembering why they started in the first place

      I can reel these things off, because I understand exactly what people in my market value and exactly how I can help them get what they want.
      Through this process, we need to make your list of value as clear and easy to communicate. The specific words and metaphors are important.
      - I help people get unstuck. is a big part of what I do. On the surface It’s an unusual metaphor that doesn’t really mean anything, but people who feel “stuck” get it, instantly.

      Somewhere there are people who need the skills you describe, we need to find them and you need to be able to communicate in a single sentence that is crystal clear to them that you have what they really value. Keep thinking about what that sentence(s) might be as we proceed. More on this later in the program.

  • http://soundcloud.com/mmdelai Annemarie

    Haha yeah I’ve probably got too much going on, though I like the variety. What you said about dreams vs goals makes a lot of sense. You can only do what you can do now.

    I have a list of things I need to do over the next few months at the moment it includes:

    Finish mixing the Miniatures EP by the end of next week, then I can hand it over to my band mate who does the promo/press/radio side of things.

    There are 3 collaborations I was silly to pick up all at the same time. One should be done by the end of the week in terms of what I need to do for it. Then I can start giving the others a proper go. (lesson learnt here haha)

    Decide if the next Mmdelai release is going to be an EP or an album. There is a promotion company that have shown interest and are keen to promote another EP for me soon, but I’ve never heard of them before and have a weird gut feeling about it. I had planned on working towards an album, but can see pros and cons for either.

    These are the goals I already know, but in that there are only really solid goals for the next couple of weeks. A goal I’d really like to focus on over the next few months would be getting some freelance work. I can set up some meetings for Auckland in a couple of weeks, but I don’t have much experience with this type of meeting and it would be good to know how I can make a good impression and let them know I can do a great job for them. The aim of the meetings would be to have them approach me for work in the near future. Through the work I’m doing at the moment I’ve managed to get some solid international names on my CV so hopefully that will help.

    So true re. “live comfortably”! I definitely need to work through some issues there. Almost feel guilty saying I want to be well off. In fact I do! I can say it……I’d love to be prosperous. haha.

    Looks like my main goal is to secure freelance work to start building income sources.

    Thanks a lot :)

    • http://www.subvertmagazine.com Paul

      Annemarie,
      sounds like you’re getting clearer already. So I’d suggest going over the exercise again with that single goal. What exactly does “freelance work” look like as a goal. And then work back so you can identify the steps between that goal and where you are now. What’s the stuff you need to do inbetween?

      Is the goal to get a single freelance job or to set-up a system which will regularly deliver you enquiries from people who need your services?

      Freelancing can be a pain in the backside. You have to spend at least as much time, usually more, working to get work. Which means you have to charge double what most people want to pay, for the actual work. However, it can be the ideal route for you to learn the intricacies of your craft, so that you can create other products and services that are more scalable and profitable. Consider the difference between the person who wrote the software you use to produce music and the person producing the music on the other end. The producer can only charge so much for their time to one client at a time for a maximum number of hours. The guy who wrote the software can sell it a million times on auto-pilot after he’s written it and put a system in place.

      So, whatever path you take, whether you’re working for someone else or freelancing, I want you to always consider – what can I learn that will help me deliver my value to more and more people at the same time. How can I scale my value? This may take 10 years to figure out and that’s a perfectly fine timescale if you’re becoming a master at what you do inbetween. But its the thing that will eventually make you rich. That is the word you were dancing around isn’t it? :)

      We sell different automated versions of this program in different places. I do this one, with real feedback, so I can keep in touch with the needs of your guys, the customers. And keep developing and improving and scaling my value to my market.

  • http://soundcloud.com/mmdelai Annemarie

    Hah! funny reading it back…. I will now try not to waffle before I get to the point :)

  • http://soundcloud.com/mmdelai Annemarie

    The goal is to have multiple clients who want my services so that the work is frequent. This means making contact with potential clients (video/music production companies, advertising agencies etc), getting that first job for them and then doing a good job so they come back to me. I guess it’s one of those things where it depends a lot on timing. I’ve sent some initial emails around, out of which I’ve had a few interested in meetings. Now it’s about turning those meetings into jobs. I still feel a wee bit gappy on this process.

    But I see what you mean about better ways of generating the income. I could put library type music easily on a bandcamp page and send that link around an email list of potential users – production companies, advertising agencies etc. With a set rate per track that would operate easily with pay pal. That’s something I could do right now that doesn’t cost anything.

    • http://www.subvertmagazine.com Paul

      Annemarie,
      then go for it as soon as humanly possible. Start conditioning yourself to seize opportunities while they are fresh.
      All successful people have a habit of translating ideas into action RAPIDLY. Start that energy ball rolling, develop that habit. It’s like a dynamo once it gets going.

  • http://www.scentmark.org&www.smokingorgeous.com Julie

    Hi – am a little late to the party but glad to be here nonetheless ;-) I am going to keep this rather short since after a short skim of the other posted comments I have a few more years on folks already here and so will try for brevity!

    1) Where am I now?

    I currently live in Nashville TN and am a wildlife biologist [with a Master's], freelance writer, horsewoman, yogini and also more recently a songwriter. I’ve owned an art gallery, founded a few non profits, volunteer loads, have had the opportunity to do a lot of rewarding work and travel and am thrilled at age 50 to have opened a new door into the world of songwriting. I want to continue combining the areas I’ve listed above to create new and interesting work…and have some great leads to do so…

    2) Where do I want to be?

    This next year I would like to really build and strengthen the brand of ‘me’ so that I can generate enough income from my various threads of work to be totally independent financially. I want to keep learning new skills and having the ability and freedom to travel and explore new places and things and want the economic freedom to do this. I was raised to do what I love and I do believe that passion is key to living a long productive happy life. I have just not been as good at generating the income to support these habits. I have also felt that I’ve not really reached my true potential professionally or personally and time is short! So more specifically:

    I’d like to get a handful of freelance articles published this year in national publications
    I’d like to launch a new venture working with an equine clinician
    I’d like to get some songs placed or cut so that they are income generating
    Learn a few new things
    Go to two new places I’ve never been
    Generate a book idea
    Learn film making

    3) How am I going to measure my progress so I know when I’m succeeding?

    Since my goal is really in the end a financial one it should be fairly easy to measure. I definitely need help and guidance to accomplish this. I think part of my issue is I’ve never been able to figure out how to monetize some of my strongest skills – I’m a great networker, I can envision organizations and make them become reality, but its the financial upkeep that has been an issue. So I’m ready to buckle down and learn as much as I can over this next year …. Just as an aside – I’ve been looking at a bunch of coaching programs trying to decide which was a best fit for me right now – what clinched the deal for me was an email I got from Subvert suggesting that you ask your heroes to be your mentors – this concept really resonated and its already happened for me once this year so I’m thrilled and want to ride that wave!

    • http://www.subvertmagazine.com Paul

      Hi Julie,
      welcome to the program.
      So, I’m going to challenge you with a thought right from the start;
      In order to get what you want out of this program, what are you willing to give up?
      It’s mostly a matter of beliefs.
      We think we just need new tactics, but in my experience, when the money isn’t coming, it’s new beliefs we need.
      That means we’ve got to let go of some of our current beliefs. That isn’t always easy.
      We fight to keep hold of our beliefs because we think they are a fundamental part of who we are.
      We value those beliefs more than we value our end goal because we know the beliefs better than we know our end goal.
      But here’s the heart of the money issue – it’s just a token of value – value we provide to OTHER PEOPLE.
      So it’s really a token of what THEY value, not what WE value. To get it, you have to provide something that fits in with their beliefs, not yours.
      In essence it’s a really, really neat formula. In practice, it can be an emotional minefield. So, we’ll cover the topic, in different ways throughout the program.
      We’ll look at it using different metaphors and from different angles.
      Every element in this program somehow ties in with your ability to earn more.
      Some of them are critical, some of them just turn up the volume.
      But income isn’t a smooth curve. One wrong word in how you position your product or service can close the door shut to EVERY PENNY you might otherwise have made.
      The best tool to combat this is an approach of removing our ego from the formula and adopting the approach of the detached scientist and test everything, methodically and continuously.
      When we are able to let go of the idea that everyone is just like us, it gets a whole lot easier.
      PS. Pick one thing to practice your income generating on. Almost everyone tries to do too much, all the time.
      best,
      Paul.

  • http://www.scentmark.org&www.smokingorgeous.com Julie

    Thanks Paul – your comments and my morning coffee should give me a good positive jolt to begin this day using my brian ;-). I’m going to give it some thought and also re-read everyone else’s comments. I’m still a little vague about what Subvert is, who you and Angel are and how this training works but feel good about taking this little leap of faith.

    I did want to add a suggestion to Ruth and I hope she reads this. One of the non-profits I helped found is called Certified Wildlife Friendly. I hope she’ll have a look at the website: http://www.wildlifefriendly.org. Our mission is to provide well designed, green products that support wildlife and communities around the world. We are looking for great inspired designers to help and in fact just got an inquiry from a lady in the fashion world who is moving to Ecuador and establishing a sustainable cotton fashion project that she hopes to get certified – she calls herself the Ethical Fashion Missionary. In any case, while we currently have no funds [the omnipresent problem] we have loads of passion, inspiration, and ideas and have already done some great work around the world – I thought it might be interesting for Ruth to have a look at that one model…

    Thanks again for this opportunity – my brain cells are already jumping around trying to make sense of it all – and to answer your initial challenge – it’s now or never to give up beliefs that keep me stuck so I’m in…