Nathan Jerevisius – Crazy goats and vinyl mania
A Successful illustrator, artist and toy designer, based in Melbourne. Nathan’s beautifully strange characters such as Scarygirl, are brought to life by his collaboration with Hong Kong based toy company Flying Cat.
I was introduced to Nathan Jerevisius, “Scarygirl” by my boyfriend Paul, he thought it was the sort of thing I would be into and he was definately right. I love the way Nathan creates these vibrant characters with their slighty sinister darker side but still maintaining charm and humour all at the same time. I managed to track Nathan down and get his thoughts on Urban Vinyl.
How do you view Urban Vinyl?
I see limited edition vinyl figures sitting in the same category as artists prints (affordable reproductions by an artist/designer).
Describe the process?
Generally it’s about the run size and the types of designs made. Normal toy manufacturing is about mass audiences, movie and TV licenses and is not limited to a special run size. Also a distinguishing feature is that most of the toys created in the Urban vinyl world are by known or semi-known artists and that’s part of the appeal of the final product.
What is your opinion on art today?
Art today is very unregulated. If it can be displayed in a gallery most people view that as ‘art’. I think art is anything created that is trying to express an emotion or message (that’s my interpretation anyway). Art then is relevant to the majority of people.
What type of person do you think is interested in Urban Vinyl?
Urban vinyl is different in every country. I suppose in general people who like Urban Vinyl have a collectors mentality.
How would you describe your work?
Story telling art
How do you think the designer toy scene will evolve?
I think there will be a large turnover of artists who will move in and out of the vinyl world and some artists work will merge into the more mainstream audience.
What other projects are you working on? and what future projects do you have planned?
a few things coming up including: A solo exhibition at gallery Neurotitan in Berlin. October 10th. Also doing a lecture at Pictoplasma in Berlin at the same time.
- Check out more of Nathan’s work;
- www.scarygirl.com
- www.nathanj.com.au
